{"id":1042,"date":"2018-02-12T23:31:16","date_gmt":"2018-02-12T23:31:16","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/?post_type=chapter&#038;p=1042"},"modified":"2024-05-08T20:00:30","modified_gmt":"2024-05-08T20:00:30","slug":"introduction-to-external-communication","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/introduction-to-external-communication\/","title":{"raw":"Introduction to External Communication","rendered":"Introduction to External Communication"},"content":{"raw":"<h2>What you'll learn to do:\u00a0Discuss appropriate ways to communicate to an audience outside of the company<\/h2>\r\n<img class=\"aligncenter wp-image-3977\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2785\/2018\/02\/17204940\/social-media-2786261_1920-1024x683.jpg\" alt=\"decorative image\" width=\"489\" height=\"326\" \/>\r\n\r\nWhat are the various types of emails sent outside of company networks? How should employees respond to customer email messages? How should companies handle messages that are critical of the organization? What is the best way to respond to a specific customer request? How would an email sent to a business partner differ from one sent to a customer?","rendered":"<h2>What you&#8217;ll learn to do:\u00a0Discuss appropriate ways to communicate to an audience outside of the company<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3977\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2785\/2018\/02\/17204940\/social-media-2786261_1920-1024x683.jpg\" alt=\"decorative image\" width=\"489\" height=\"326\" \/><\/p>\n<p>What are the various types of emails sent outside of company networks? How should employees respond to customer email messages? How should companies handle messages that are critical of the organization? What is the best way to respond to a specific customer request? How would an email sent to a business partner differ from one sent to a customer?<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1042\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Authored by<\/strong>: Robert Danielson. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>social media digitization digital. <strong>Authored by<\/strong>: Geralt. <strong>Provided by<\/strong>: Pixabay. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/en\/social-media-digitization-digital-2786261\/\">https:\/\/pixabay.com\/en\/social-media-digitization-digital-2786261\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":17,"menu_order":13,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"\",\"author\":\"Robert Danielson\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"social media digitization digital\",\"author\":\"Geralt\",\"organization\":\"Pixabay\",\"url\":\"https:\/\/pixabay.com\/en\/social-media-digitization-digital-2786261\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"210fd257-39b8-4a7a-aafb-df911c20ebb1","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1042","chapter","type-chapter","status-publish","hentry"],"part":281,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":6,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1042\/revisions"}],"predecessor-version":[{"id":7456,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1042\/revisions\/7456"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/parts\/281"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1042\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapter-type?post=1042"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/contributor?post=1042"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/license?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}