{"id":1375,"date":"2018-02-13T17:19:12","date_gmt":"2018-02-13T17:19:12","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/?post_type=chapter&#038;p=1375"},"modified":"2024-05-08T18:49:15","modified_gmt":"2024-05-08T18:49:15","slug":"introduction-to-writing-the-right-message","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/introduction-to-writing-the-right-message\/","title":{"raw":"Introduction to Writing the Right Message","rendered":"Introduction to Writing the Right Message"},"content":{"raw":"<h2>What you'll learn to do: Write a business communication given a specific audience and purpose<\/h2>\r\nIn business, being requested to write a business communication of some type can feel like \u201cone more work assignment.\u201d It is tempting to quickly jot and send that email or letter. However, by doing so, employees may miss the opportunity to help their company do more--and miss the opportunity for advancement. Crafting messages correctly is perhaps the single best way to polish your company\u2019s and your own image.\r\n\r\nFocusing the communication effort on the\u00a0message's receiver results in business objectives quickly achieved, and growing writer credibility. The results are subtle but the impact is large.\r\n\r\nWhat are two keys to success in business communication? Focusing on\u00a0<strong>audience<\/strong> and <strong>purpose <\/strong>as a writer. This section delves into how to focus on the audience (the people you are writing to) and the purpose (the reason you are writing).\r\n<div class=\"textbox examples\">\r\n<h3>Watch It<\/h3>\r\nThe following video introduces a different business communication\u2019s course, but the content is common to all courses.\r\n\r\n[embed]https:\/\/www.youtube.com\/watch?v=fDz-nq-v3IE[\/embed]\r\n\r\n<\/div>","rendered":"<h2>What you&#8217;ll learn to do: Write a business communication given a specific audience and purpose<\/h2>\n<p>In business, being requested to write a business communication of some type can feel like \u201cone more work assignment.\u201d It is tempting to quickly jot and send that email or letter. However, by doing so, employees may miss the opportunity to help their company do more&#8211;and miss the opportunity for advancement. Crafting messages correctly is perhaps the single best way to polish your company\u2019s and your own image.<\/p>\n<p>Focusing the communication effort on the\u00a0message&#8217;s receiver results in business objectives quickly achieved, and growing writer credibility. The results are subtle but the impact is large.<\/p>\n<p>What are two keys to success in business communication? Focusing on\u00a0<strong>audience<\/strong> and <strong>purpose <\/strong>as a writer. This section delves into how to focus on the audience (the people you are writing to) and the purpose (the reason you are writing).<\/p>\n<div class=\"textbox examples\">\n<h3>Watch It<\/h3>\n<p>The following video introduces a different business communication\u2019s course, but the content is common to all courses.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Know Your Audience and Purpose: Professional Writing - Professional Development 002\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fDz-nq-v3IE?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1375\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Know Your Audience and Purpose: Professional Writing. <strong>Authored by<\/strong>: Saylor.org. <strong>Provided by<\/strong>: Saylor.org. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=fDz-nq-v3IE\">https:\/\/www.youtube.com\/watch?v=fDz-nq-v3IE<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Introduction to Writing the Right Message. <strong>Authored by<\/strong>: Susan Kendall. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":17,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Know Your Audience and Purpose: Professional Writing\",\"author\":\"Saylor.org\",\"organization\":\"Saylor.org\",\"url\":\"https:\/\/www.youtube.com\/watch?v=fDz-nq-v3IE\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Introduction to Writing the Right Message\",\"author\":\"Susan Kendall\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"79a9b0c2-83c9-4bd4-9a2a-a9fe26e1f46a","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1375","chapter","type-chapter","status-publish","hentry"],"part":224,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":17,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1375\/revisions"}],"predecessor-version":[{"id":7378,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1375\/revisions\/7378"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/parts\/224"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1375\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapter-type?post=1375"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/contributor?post=1375"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/license?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}