{"id":1525,"date":"2018-02-13T17:54:23","date_gmt":"2018-02-13T17:54:23","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/?post_type=chapter&#038;p=1525"},"modified":"2024-05-08T18:49:39","modified_gmt":"2024-05-08T18:49:39","slug":"introduction-to-word-choice-and-tone","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/introduction-to-word-choice-and-tone\/","title":{"raw":"Introduction to Word Choice and Tone","rendered":"Introduction to Word Choice and Tone"},"content":{"raw":"<h2>What you'll learn to do: Discuss the impact that word choice and tone can have on a business message<\/h2>\r\nHave you ever heard the phrase, \u201cdon\u2019t shoot the messenger\u201d when someone is blaming the\u00a0bearer\u00a0of bad news for the upset? This common metaphoric\u00a0phrase dates back to before the widespread use of\u00a0modern telecommunication when messages were usually delivered by human envoys. For example, during a war, a messenger would be sent from one camp to another. If the message was distressing or described a severe misfortune, the receivers might blame the messenger for such bad news and take their anger out on the unfortunate messenger.\r\n\r\nThe organization, word choice, and tone of your message allows the communication to be received and understood while maintaining a positive business relationship. This keeps the modern day messenger (or email sender) from being shot (or fired) all while maintaining good business relationships. With proper wording and phrasing, your communications can enhance your reputation and the reputation of your business.","rendered":"<h2>What you&#8217;ll learn to do: Discuss the impact that word choice and tone can have on a business message<\/h2>\n<p>Have you ever heard the phrase, \u201cdon\u2019t shoot the messenger\u201d when someone is blaming the\u00a0bearer\u00a0of bad news for the upset? This common metaphoric\u00a0phrase dates back to before the widespread use of\u00a0modern telecommunication when messages were usually delivered by human envoys. For example, during a war, a messenger would be sent from one camp to another. If the message was distressing or described a severe misfortune, the receivers might blame the messenger for such bad news and take their anger out on the unfortunate messenger.<\/p>\n<p>The organization, word choice, and tone of your message allows the communication to be received and understood while maintaining a positive business relationship. This keeps the modern day messenger (or email sender) from being shot (or fired) all while maintaining good business relationships. With proper wording and phrasing, your communications can enhance your reputation and the reputation of your business.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1525\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Introduction to Word Choice and Tone. <strong>Authored by<\/strong>: Susan Kendall. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Shooting the Messenger. <strong>Provided by<\/strong>: Wikipedia. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Shooting_the_messenger\">https:\/\/en.wikipedia.org\/wiki\/Shooting_the_messenger<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":17,"menu_order":5,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Shooting the Messenger\",\"author\":\"\",\"organization\":\"Wikipedia\",\"url\":\"https:\/\/en.wikipedia.org\/wiki\/Shooting_the_messenger\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Introduction to Word Choice and Tone\",\"author\":\"Susan Kendall\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"8536ad67-71d9-4668-9d1b-10ce4bfc792a","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1525","chapter","type-chapter","status-publish","hentry"],"part":224,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":15,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1525\/revisions"}],"predecessor-version":[{"id":5428,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1525\/revisions\/5428"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/parts\/224"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/1525\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapter-type?post=1525"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/contributor?post=1525"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/license?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}