{"id":2148,"date":"2018-03-06T21:02:55","date_gmt":"2018-03-06T21:02:55","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/?post_type=chapter&#038;p=2148"},"modified":"2024-05-08T18:46:45","modified_gmt":"2024-05-08T18:46:45","slug":"introduction-to-effective-communication-in-business","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/introduction-to-effective-communication-in-business\/","title":{"raw":"Introduction to Effective Communication in Business","rendered":"Introduction to Effective Communication in Business"},"content":{"raw":"<h2>What you'll learn to do: Discuss the importance of effective communication in business<\/h2>\r\nCommunication happens when all parties are engaged in uncovering and understanding meaning. When business professionals make contributions to the uncovering and understanding the communication process, you should strive to be the following:\r\n<ul>\r\n \t<li>Objective<\/li>\r\n \t<li>Understanding of Audience Knowledge<\/li>\r\n \t<li>Relevant<\/li>\r\n \t<li>Clear<\/li>\r\n \t<li>Concise<\/li>\r\n \t<li>Consistent<\/li>\r\n \t<li>Complete<\/li>\r\n<\/ul>\r\nThink of these goals as the seven pillars, or principles, of business communication. If you open your mouth, put pen to paper, or pick up a camera to make a video, you should be striving to create a message that meets these criteria.\r\n\r\nWhy? Well, the point of communication is not just to talk. It\u2019s to be understood. When your team understands you, they deliver results. When your customers understand you, they buy. When your manager understands you, they advocate for your career.\r\n\r\nThis module focuses on the benefits of effective business communication and how using the principles above can improve your communication skills to be more successful in business.","rendered":"<h2>What you&#8217;ll learn to do: Discuss the importance of effective communication in business<\/h2>\n<p>Communication happens when all parties are engaged in uncovering and understanding meaning. When business professionals make contributions to the uncovering and understanding the communication process, you should strive to be the following:<\/p>\n<ul>\n<li>Objective<\/li>\n<li>Understanding of Audience Knowledge<\/li>\n<li>Relevant<\/li>\n<li>Clear<\/li>\n<li>Concise<\/li>\n<li>Consistent<\/li>\n<li>Complete<\/li>\n<\/ul>\n<p>Think of these goals as the seven pillars, or principles, of business communication. If you open your mouth, put pen to paper, or pick up a camera to make a video, you should be striving to create a message that meets these criteria.<\/p>\n<p>Why? Well, the point of communication is not just to talk. It\u2019s to be understood. When your team understands you, they deliver results. When your customers understand you, they buy. When your manager understands you, they advocate for your career.<\/p>\n<p>This module focuses on the benefits of effective business communication and how using the principles above can improve your communication skills to be more successful in business.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-2148\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Introduction to Effective Communication in Business. <strong>Authored by<\/strong>: Freedom Learning Group. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":17,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Introduction to Effective Communication in Business\",\"author\":\"Freedom Learning Group\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"c056b376-fa41-4c28-83f1-9c256ff9a4b0","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-2148","chapter","type-chapter","status-publish","hentry"],"part":3,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/2148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":9,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/2148\/revisions"}],"predecessor-version":[{"id":8076,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/2148\/revisions\/8076"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/2148\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/media?parent=2148"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapter-type?post=2148"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/contributor?post=2148"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/license?post=2148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}