{"id":4807,"date":"2018-06-09T22:41:20","date_gmt":"2018-06-09T22:41:20","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/?post_type=chapter&#038;p=4807"},"modified":"2024-05-09T15:45:57","modified_gmt":"2024-05-09T15:45:57","slug":"designing-a-video-for-your-needs","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/designing-a-video-for-your-needs\/","title":{"raw":"Designing a Video for Your Needs","rendered":"Designing a Video for Your Needs"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Outcome<\/h3>\r\n<ul>\r\n \t<li>Describe the process of planning, designing, and producing a video as a visual aid<\/li>\r\n<\/ul>\r\n<\/div>\r\nIf circumstances present themselves, you may want to consider creating your own video as a visual aid. This means you might need to wear multiple hats\u2014screenwriter, director, and producer.\r\n\r\nLet's imagine a scenario where you work for a pet supply retailer, and you've been asked to put together a video that helps your human resources department recruit the right individuals for positions in the retail stores, distribution center, and corporate office. The video should cover four or five different elements, is only a couple of minutes long, and has a medium level of complexity. Feel free to skip steps as you see fit, based on the complexity of your project. Let\u2019s get started!\r\n<h2>Writing the Story<\/h2>\r\nVideos are a storytelling tool, so first you need to determine what story you want to tell. You do this by:\r\n<ul>\r\n \t<li><strong>Interviewing stakeholders<\/strong>. Always sit down with a subject matter expert (SME) to determine what needs to be covered in the video. In order to determine what you want to advertise about your workplace, sit down with your recruiters and find out why people come to work at your company. In the case of the pet supply company, you find out that people enjoy working for the company because they love animals, they like the people they work with, and they get to learn great things. They also enjoy interacting with their customers and the community. Good information! These ideas and concepts will be the building blocks of your story.<\/li>\r\n \t<li><strong>Assembling a storyline or storyboard<\/strong>. If you\u2019re going to highlight these qualities in a video, you need to put together the outline of a story. In the video it's a good idea to start out with a couple of broad statements about what it\u2019s like to work at the company. Then you\u2019ll cover each one of those reasons people work for your company (loving animals, great teams, etc.) a little more in depth. Finally, you\u2019ll end with a couple of thoughts that reinforce that your company is a good place to work.<\/li>\r\n \t<li><strong>Writing a script.\u00a0<\/strong>If you have very specific items that you want to capture, this would be the point at which you\u2019d assemble a script. Sticking with the pet supply example, you\u2019re going to go out on the road with your camera and interview people who work for the company. It's better to let them tell you in their own words what they like about working at the company, and maybe ask a couple of questions that lead them to talk about loving animals or enjoying their interactions with customers. However, if you want a very polished, smooth video (for sales purposes, let's say) you might want to write a script. If you do, read it through out loud a few times to make sure it sounds as good as it looks.<\/li>\r\n \t<li><strong>Choosing people to interview<\/strong>. Once you know what you want to do, send out a message to your field leaders in all areas of the business. Those leaders have a really good idea which of their employees would enjoy the opportunity to talk about their work. They\u2019ll assist you in choosing employees who would interview well and have great things to say.<\/li>\r\n<\/ul>\r\n<h2>Getting Ready to Film<\/h2>\r\nNow that you have a basic idea of what kind of story you want to tell and how you\u2019re going to tell it, you\u2019re going to pack up your equipment and get on the road. The things you will need:\r\n<ul>\r\n \t<li><strong>Your camera<\/strong>. Today, most decent digital cameras have video capability. Make sure you have a good camera and lens, particularly if your final product is going to be shown on a large screen. A good DSLR (digital single lens reflex) camera is more than adequate to capture high-quality digital video. Most cameras are pretty point-and-shoot friendly, but read the instruction booklet carefully if it\u2019s your first time using the camera. Make sure you have a cloth for cleaning the lens, and make sure your batteries are charged!<\/li>\r\n \t<li><strong>Your microphones<\/strong>. Good mics, even wired or wireless lapel mics, are fairly inexpensive. Pack a couple to take along with you so you can capture the best sound quality possible. If you\u2019re following a group of people around from place to place and trying to capture sound, a horn mic is an excellent option that won\u2019t restrict your sound capture. Pack a couple of batteries for each device so you\u2019re not caught off guard. (Note: it\u2019s always good to have a second source of sound in case a microphone fails. Videographers often use handheld sound capture devices to record while they\u2019re filming, to keep as a backup).<\/li>\r\n \t<li><strong>Your tripod<\/strong>. Find a good, sturdy tripod that allows you to keep the camera still while shooting, and pan (move) the camera right, left, up and down. Even though it\u2019s a little heavier, purchase a tripod that has some heft so the camera\u2019s not easily knocked over. If you want to be able to move around more, look for tripod tools like a dolly (wheels for the tripod) or a monopod, which is a one-legged post\/pod that helps stabilize your camera while you\u2019re filming but allows you to move more easily and get into tighter spaces.<\/li>\r\n \t<li><strong>Your script and notes<\/strong>. Don\u2019t forget to write down the questions you want to ask or the script you want your subjects to read\/act out. Look it over a few times in advance and familiarize yourself with what needs to happen while you\u2019re onsite at the video shoot.<\/li>\r\n<\/ul>\r\nYou can also consider things like lighting and make-up if you\u2019re going for a more professional look. You can contract with a video company to do the actual filming if you prefer to hand those details off to an \u201cexpert.\u201d OR\u2026you can head out with your mobile phone and forget all the extras.\r\n<h2>Filming Your Video<\/h2>\r\nYou\u2019ve arrived at your filming location, and the person your interviewing is ready to go! You\u2019ll need to get your equipment set up and then start your filming. Remember to\r\n<ul>\r\n \t<li>Scope out a quiet but well-lit place to do your filming. Today you\u2019re interviewing a store team member, so you may want to film in one of the aisles of the store, but find one that doesn't get a lot of foot traffic!<\/li>\r\n \t<li>Make sure your camera is securely on the tripod<\/li>\r\n \t<li>Test all the equipment to make sure it's working properly. Check battery levels. Do a couple of test shots and play them back to see how they look and sound.<\/li>\r\n<\/ul>\r\nThen, it\u2019s time to film. Turn on the camera and start asking your questions. Some good hints to follow:\r\n<ul>\r\n \t<li>Ask your questions and get answers the first time around. When an interviewee is telling a story, he or she is almost always more animated the first time through. If you ask the interviewee to repeat it, the story will probably not be as entertaining! If he or she is nervous, you can tell them that you\u2019re practicing, and that usually puts the speaker at ease.<\/li>\r\n \t<li>Coach your interviewees to repeat the question in the answer, so you can edit yourself out of their responses. If you ask, \u201cWhy do you like working here?\u201d the interviewee should respond with, \u201cI like working here because\u2026\u201d<\/li>\r\n \t<li>Shoot your subject from the waist up with a lot of background all around him or her. You can always close in on the subject when you edit, but you\u2019ll never be able to get a longer shot!<\/li>\r\n \t<li>Capture a little bit of the room\u2019s ambient noise when no one is talking. Recording five or ten seconds of silence will help you fill in dead space if you have to edit out a noise or a sound. Every room has its own special noise\u2014an HVAC unit running in the background, a radio playing softly\u2014and when it\u2019s missing from the background you notice!<\/li>\r\n \t<li>Film in short spurts. Don\u2019t create a 20 minute file. Digital files that are three and four minutes long are much easier to view to determine if there\u2019s any useful footage.<\/li>\r\n \t<li>Capture more footage than you think you\u2019ll need! Especially when you\u2019re shooting footage to compliment the video. That\u2019s called \u201cb-roll\u201d in the video business, and it constitutes the action shots you see when someone\u2019s being interviewed. The interviewee might be talking about helping customers in the store, and you see the interviewee in action helping a customer while she\u2019s talking. That\u2019s b-roll. If you know you\u2019re going to need b-roll for your video, be patient and film a lot of it. You always need more than you think.<\/li>\r\n<\/ul>\r\n<h2>Editing and Post-Production<\/h2>\r\nYou\u2019ve filmed your video, and now you\u2019re going to put it together. This is where you add the style and pizzazz that makes your video engaging. Let\u2019s get started.\r\n<ul>\r\n \t<li><strong>Organize your footage<\/strong>. Take a look at your footage and determine which files you\u2019ll be using for your final product. Go back to your notes, review your story structure, and assemble your digital files so that you know what footage you will use in what part of your story.<\/li>\r\n \t<li><strong>Start placing your chosen footage into an editing program<\/strong>. Import all the footage into your editing program and start putting your story together. Determine where you can use graphics to break up sections and where you will need to add text to help tell the story or break up the sections. In this video you\u2019re making for the pet supply company, you\u2019ve decided to call out the \u201cpluses\u201d of working there, which include loving animals, a great team of people, opportunities to learn, and so on.<\/li>\r\n \t<li><strong>Pick out some video music<\/strong>. This is important and will be an influencing factor in your final product. Often you\u2019re going to want to make cuts and add transitions based on the music, so now\u2019s the time to pick a song and set the mood of your video! Check out the next section for some excellent places to buy royalty-free music.<\/li>\r\n \t<li><strong>Edit<\/strong>. If you\u2019ve never edited a video before, please be sure to take some time to play around and see what the program will do. Go online and check out YouTube videos that give hints and tips for the program you\u2019re using. But the best way to learn is to just play with the software and experiment. You\u2019ll learn by doing!<\/li>\r\n \t<li><strong>Add company graphics and branding elements<\/strong>. Make sure you include your company logo and the elements of the brand that make your company identifiable!<\/li>\r\n<\/ul>\r\nOnce the editing is complete, circulate it around to your subject matter experts for approval!\r\n<div class=\"textbox examples\">\r\n<h3>Assessing the Final Product<\/h3>\r\nTake a look at this final product and let\u2019s determine if it fits our standards of good visual media:\r\n\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?ad_autoplay=1&amp;ad_default_source_volume_control=1&amp;ad_source_volume_control=0&amp;itx_collapse_on_load=0&amp;itx_collapsible=1&amp;itx_downloadable=0&amp;itx_highlight_by_caption_frames=0&amp;itx_keywords=1&amp;itx_light_scroll=0&amp;itx_multi_text_track=0&amp;itx_progress_bar=1&amp;itx_progressive_tracking=1&amp;mf=2775006&amp;p=20361&amp;pt=5&amp;video_id=B7IIOk1HHZc&amp;video_target=tpm-plugin-i3s68icj-B7IIOk1HHZc\" width=\"640px\" height=\"420px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><span style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\r\n\r\nLet's take a look at each standard separately:\r\n<ul>\r\n \t<li><strong>Is it clean, clear and simple?<\/strong> Yes, you\u2019ve established a theme up front that there are \u201cpluses\u201d to working for Pet Supplies Plus. Your speakers are featured prominently in each of your shots, and you have nicely framed b-roll shots.<\/li>\r\n \t<li><strong>Is it uniform?<\/strong> Absolutely! Your titles of \u201cPlus the opportunity to learn\u201d and \u201cPlus the uncommon\u201d teach the audience what to expect right up front.<\/li>\r\n \t<li><strong>Is it persuasive?<\/strong> Yes. Not only is the audience getting short, clear soundbites from interviewees talking about the reasons why they should be rushing out to apply for a job there, but they\u2019re being emotionally engaged with the kittens and puppies. There was a pig with sunglasses for heaven\u2019s sake!<\/li>\r\n \t<li><strong>Is it on brand?<\/strong> That\u2019s the most important thing! Pet Supplies Plus prides itself on delivering an outstanding customer experience, and it\u2019s clear in the theme of this video that there are outstanding experiences happening in their stores daily. Their logo and their tagline are featured at the end.<\/li>\r\n<\/ul>\r\nThis video makes the working experience at this company very accessible to prospective employees. Would they have gotten the same interactive experience if they\u2019d been reading a website or an article? Probably not. This video brought the work experience to life. And that\u2019s what video can do for you as a visual media: it gives your story life like no other media can.\r\n\r\n<\/div>\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Question<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/2c106678-906c-4077-a2e5-ed996ff6d8e1\r\n<\/div>","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcome<\/h3>\n<ul>\n<li>Describe the process of planning, designing, and producing a video as a visual aid<\/li>\n<\/ul>\n<\/div>\n<p>If circumstances present themselves, you may want to consider creating your own video as a visual aid. This means you might need to wear multiple hats\u2014screenwriter, director, and producer.<\/p>\n<p>Let&#8217;s imagine a scenario where you work for a pet supply retailer, and you&#8217;ve been asked to put together a video that helps your human resources department recruit the right individuals for positions in the retail stores, distribution center, and corporate office. The video should cover four or five different elements, is only a couple of minutes long, and has a medium level of complexity. Feel free to skip steps as you see fit, based on the complexity of your project. Let\u2019s get started!<\/p>\n<h2>Writing the Story<\/h2>\n<p>Videos are a storytelling tool, so first you need to determine what story you want to tell. You do this by:<\/p>\n<ul>\n<li><strong>Interviewing stakeholders<\/strong>. Always sit down with a subject matter expert (SME) to determine what needs to be covered in the video. In order to determine what you want to advertise about your workplace, sit down with your recruiters and find out why people come to work at your company. In the case of the pet supply company, you find out that people enjoy working for the company because they love animals, they like the people they work with, and they get to learn great things. They also enjoy interacting with their customers and the community. Good information! These ideas and concepts will be the building blocks of your story.<\/li>\n<li><strong>Assembling a storyline or storyboard<\/strong>. If you\u2019re going to highlight these qualities in a video, you need to put together the outline of a story. In the video it&#8217;s a good idea to start out with a couple of broad statements about what it\u2019s like to work at the company. Then you\u2019ll cover each one of those reasons people work for your company (loving animals, great teams, etc.) a little more in depth. Finally, you\u2019ll end with a couple of thoughts that reinforce that your company is a good place to work.<\/li>\n<li><strong>Writing a script.\u00a0<\/strong>If you have very specific items that you want to capture, this would be the point at which you\u2019d assemble a script. Sticking with the pet supply example, you\u2019re going to go out on the road with your camera and interview people who work for the company. It&#8217;s better to let them tell you in their own words what they like about working at the company, and maybe ask a couple of questions that lead them to talk about loving animals or enjoying their interactions with customers. However, if you want a very polished, smooth video (for sales purposes, let&#8217;s say) you might want to write a script. If you do, read it through out loud a few times to make sure it sounds as good as it looks.<\/li>\n<li><strong>Choosing people to interview<\/strong>. Once you know what you want to do, send out a message to your field leaders in all areas of the business. Those leaders have a really good idea which of their employees would enjoy the opportunity to talk about their work. They\u2019ll assist you in choosing employees who would interview well and have great things to say.<\/li>\n<\/ul>\n<h2>Getting Ready to Film<\/h2>\n<p>Now that you have a basic idea of what kind of story you want to tell and how you\u2019re going to tell it, you\u2019re going to pack up your equipment and get on the road. The things you will need:<\/p>\n<ul>\n<li><strong>Your camera<\/strong>. Today, most decent digital cameras have video capability. Make sure you have a good camera and lens, particularly if your final product is going to be shown on a large screen. A good DSLR (digital single lens reflex) camera is more than adequate to capture high-quality digital video. Most cameras are pretty point-and-shoot friendly, but read the instruction booklet carefully if it\u2019s your first time using the camera. Make sure you have a cloth for cleaning the lens, and make sure your batteries are charged!<\/li>\n<li><strong>Your microphones<\/strong>. Good mics, even wired or wireless lapel mics, are fairly inexpensive. Pack a couple to take along with you so you can capture the best sound quality possible. If you\u2019re following a group of people around from place to place and trying to capture sound, a horn mic is an excellent option that won\u2019t restrict your sound capture. Pack a couple of batteries for each device so you\u2019re not caught off guard. (Note: it\u2019s always good to have a second source of sound in case a microphone fails. Videographers often use handheld sound capture devices to record while they\u2019re filming, to keep as a backup).<\/li>\n<li><strong>Your tripod<\/strong>. Find a good, sturdy tripod that allows you to keep the camera still while shooting, and pan (move) the camera right, left, up and down. Even though it\u2019s a little heavier, purchase a tripod that has some heft so the camera\u2019s not easily knocked over. If you want to be able to move around more, look for tripod tools like a dolly (wheels for the tripod) or a monopod, which is a one-legged post\/pod that helps stabilize your camera while you\u2019re filming but allows you to move more easily and get into tighter spaces.<\/li>\n<li><strong>Your script and notes<\/strong>. Don\u2019t forget to write down the questions you want to ask or the script you want your subjects to read\/act out. Look it over a few times in advance and familiarize yourself with what needs to happen while you\u2019re onsite at the video shoot.<\/li>\n<\/ul>\n<p>You can also consider things like lighting and make-up if you\u2019re going for a more professional look. You can contract with a video company to do the actual filming if you prefer to hand those details off to an \u201cexpert.\u201d OR\u2026you can head out with your mobile phone and forget all the extras.<\/p>\n<h2>Filming Your Video<\/h2>\n<p>You\u2019ve arrived at your filming location, and the person your interviewing is ready to go! You\u2019ll need to get your equipment set up and then start your filming. Remember to<\/p>\n<ul>\n<li>Scope out a quiet but well-lit place to do your filming. Today you\u2019re interviewing a store team member, so you may want to film in one of the aisles of the store, but find one that doesn&#8217;t get a lot of foot traffic!<\/li>\n<li>Make sure your camera is securely on the tripod<\/li>\n<li>Test all the equipment to make sure it&#8217;s working properly. Check battery levels. Do a couple of test shots and play them back to see how they look and sound.<\/li>\n<\/ul>\n<p>Then, it\u2019s time to film. Turn on the camera and start asking your questions. Some good hints to follow:<\/p>\n<ul>\n<li>Ask your questions and get answers the first time around. When an interviewee is telling a story, he or she is almost always more animated the first time through. If you ask the interviewee to repeat it, the story will probably not be as entertaining! If he or she is nervous, you can tell them that you\u2019re practicing, and that usually puts the speaker at ease.<\/li>\n<li>Coach your interviewees to repeat the question in the answer, so you can edit yourself out of their responses. If you ask, \u201cWhy do you like working here?\u201d the interviewee should respond with, \u201cI like working here because\u2026\u201d<\/li>\n<li>Shoot your subject from the waist up with a lot of background all around him or her. You can always close in on the subject when you edit, but you\u2019ll never be able to get a longer shot!<\/li>\n<li>Capture a little bit of the room\u2019s ambient noise when no one is talking. Recording five or ten seconds of silence will help you fill in dead space if you have to edit out a noise or a sound. Every room has its own special noise\u2014an HVAC unit running in the background, a radio playing softly\u2014and when it\u2019s missing from the background you notice!<\/li>\n<li>Film in short spurts. Don\u2019t create a 20 minute file. Digital files that are three and four minutes long are much easier to view to determine if there\u2019s any useful footage.<\/li>\n<li>Capture more footage than you think you\u2019ll need! Especially when you\u2019re shooting footage to compliment the video. That\u2019s called \u201cb-roll\u201d in the video business, and it constitutes the action shots you see when someone\u2019s being interviewed. The interviewee might be talking about helping customers in the store, and you see the interviewee in action helping a customer while she\u2019s talking. That\u2019s b-roll. If you know you\u2019re going to need b-roll for your video, be patient and film a lot of it. You always need more than you think.<\/li>\n<\/ul>\n<h2>Editing and Post-Production<\/h2>\n<p>You\u2019ve filmed your video, and now you\u2019re going to put it together. This is where you add the style and pizzazz that makes your video engaging. Let\u2019s get started.<\/p>\n<ul>\n<li><strong>Organize your footage<\/strong>. Take a look at your footage and determine which files you\u2019ll be using for your final product. Go back to your notes, review your story structure, and assemble your digital files so that you know what footage you will use in what part of your story.<\/li>\n<li><strong>Start placing your chosen footage into an editing program<\/strong>. Import all the footage into your editing program and start putting your story together. Determine where you can use graphics to break up sections and where you will need to add text to help tell the story or break up the sections. In this video you\u2019re making for the pet supply company, you\u2019ve decided to call out the \u201cpluses\u201d of working there, which include loving animals, a great team of people, opportunities to learn, and so on.<\/li>\n<li><strong>Pick out some video music<\/strong>. This is important and will be an influencing factor in your final product. Often you\u2019re going to want to make cuts and add transitions based on the music, so now\u2019s the time to pick a song and set the mood of your video! Check out the next section for some excellent places to buy royalty-free music.<\/li>\n<li><strong>Edit<\/strong>. If you\u2019ve never edited a video before, please be sure to take some time to play around and see what the program will do. Go online and check out YouTube videos that give hints and tips for the program you\u2019re using. But the best way to learn is to just play with the software and experiment. You\u2019ll learn by doing!<\/li>\n<li><strong>Add company graphics and branding elements<\/strong>. Make sure you include your company logo and the elements of the brand that make your company identifiable!<\/li>\n<\/ul>\n<p>Once the editing is complete, circulate it around to your subject matter experts for approval!<\/p>\n<div class=\"textbox examples\">\n<h3>Assessing the Final Product<\/h3>\n<p>Take a look at this final product and let\u2019s determine if it fits our standards of good visual media:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?ad_autoplay=1&amp;ad_default_source_volume_control=1&amp;ad_source_volume_control=0&amp;itx_collapse_on_load=0&amp;itx_collapsible=1&amp;itx_downloadable=0&amp;itx_highlight_by_caption_frames=0&amp;itx_keywords=1&amp;itx_light_scroll=0&amp;itx_multi_text_track=0&amp;itx_progress_bar=1&amp;itx_progressive_tracking=1&amp;mf=2775006&amp;p=20361&amp;pt=5&amp;video_id=B7IIOk1HHZc&amp;video_target=tpm-plugin-i3s68icj-B7IIOk1HHZc\" width=\"640px\" height=\"420px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><span style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Let&#8217;s take a look at each standard separately:<\/p>\n<ul>\n<li><strong>Is it clean, clear and simple?<\/strong> Yes, you\u2019ve established a theme up front that there are \u201cpluses\u201d to working for Pet Supplies Plus. Your speakers are featured prominently in each of your shots, and you have nicely framed b-roll shots.<\/li>\n<li><strong>Is it uniform?<\/strong> Absolutely! Your titles of \u201cPlus the opportunity to learn\u201d and \u201cPlus the uncommon\u201d teach the audience what to expect right up front.<\/li>\n<li><strong>Is it persuasive?<\/strong> Yes. Not only is the audience getting short, clear soundbites from interviewees talking about the reasons why they should be rushing out to apply for a job there, but they\u2019re being emotionally engaged with the kittens and puppies. There was a pig with sunglasses for heaven\u2019s sake!<\/li>\n<li><strong>Is it on brand?<\/strong> That\u2019s the most important thing! Pet Supplies Plus prides itself on delivering an outstanding customer experience, and it\u2019s clear in the theme of this video that there are outstanding experiences happening in their stores daily. Their logo and their tagline are featured at the end.<\/li>\n<\/ul>\n<p>This video makes the working experience at this company very accessible to prospective employees. Would they have gotten the same interactive experience if they\u2019d been reading a website or an article? Probably not. This video brought the work experience to life. And that\u2019s what video can do for you as a visual media: it gives your story life like no other media can.<\/p>\n<\/div>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"assessment_practice_2c106678-906c-4077-a2e5-ed996ff6d8e1\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/2c106678-906c-4077-a2e5-ed996ff6d8e1?iframe_resize_id=assessment_practice_id_2c106678-906c-4077-a2e5-ed996ff6d8e1\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4807\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Designing a Video for your Needs. <strong>Authored by<\/strong>: Freedom Learning Group. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":62559,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Designing a Video for your Needs\",\"author\":\"Freedom Learning Group\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"70a1201a-53da-489e-b46a-e23e14baf228, 24ea2a5b-48d2-4566-a2b5-d3df26c78aa2","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4807","chapter","type-chapter","status-publish","hentry"],"part":876,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/4807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/users\/62559"}],"version-history":[{"count":16,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/4807\/revisions"}],"predecessor-version":[{"id":8164,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/4807\/revisions\/8164"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/parts\/876"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapters\/4807\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/media?parent=4807"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/pressbooks\/v2\/chapter-type?post=4807"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/contributor?post=4807"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/wp-json\/wp\/v2\/license?post=4807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}