{"id":5481,"date":"2018-07-10T23:40:12","date_gmt":"2018-07-10T23:40:12","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/?post_type=chapter&p=5481"},"modified":"2024-05-13T16:16:00","modified_gmt":"2024-05-13T16:16:00","slug":"introduction-to-additional-social-media-platforms","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/introduction-to-additional-social-media-platforms\/","title":{"raw":"Introduction to Additional Social Media Platforms","rendered":"Introduction to Additional Social Media Platforms"},"content":{"raw":"

What you'll learn to do:\u00a0Identify social media platforms that are typically less frequently used by businesses<\/h2>\r\nWhat we may consider to be a \u201csecond tier\u201d of social media platforms are LinkedIn, Pinterest, and Snapchat. While these platforms have similar social media function as the \u201cfirst\u201d tier or most common platforms, they all have a more niche audience, which means they have less market share.\r\n\r\nAs with the more common platforms, these platforms all attempt to . . .\r\n
    \r\n \t
  1. Bring services or products to market and increase awareness.<\/li>\r\n \t
  2. Engage customers, often with respect to service issues or problems.<\/li>\r\n \t
  3. Encourage a \u201cbuzz\u201d or interest around a company and its product(s) or service(s).<\/li>\r\n<\/ol>","rendered":"

    What you’ll learn to do:\u00a0Identify social media platforms that are typically less frequently used by businesses<\/h2>\n

    What we may consider to be a \u201csecond tier\u201d of social media platforms are LinkedIn, Pinterest, and Snapchat. While these platforms have similar social media function as the \u201cfirst\u201d tier or most common platforms, they all have a more niche audience, which means they have less market share.<\/p>\n

    As with the more common platforms, these platforms all attempt to . . .<\/p>\n

      \n
    1. Bring services or products to market and increase awareness.<\/li>\n
    2. Engage customers, often with respect to service issues or problems.<\/li>\n
    3. Encourage a \u201cbuzz\u201d or interest around a company and its product(s) or service(s).<\/li>\n<\/ol>\n\n\t\t\t
      \n\t\t\t

      Candela Citations<\/h3>\n\t\t\t\t\t
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      CC licensed content, Original<\/div>