{"id":7745,"date":"2022-03-25T19:49:33","date_gmt":"2022-03-25T19:49:33","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/?post_type=chapter&p=7745"},"modified":"2022-07-11T16:26:22","modified_gmt":"2022-07-11T16:26:22","slug":"module-5-discussion-visual-media","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/module-5-discussion-visual-media\/","title":{"raw":"Module 5 Discussion: Visual Media","rendered":"Module 5 Discussion: Visual Media"},"content":{"raw":"Effective images function by communicating the intended message of the brand or mission of a company. A visual analysis can help you explore the effectiveness of images used in a business context to begin to see how they might be interpreted differently by customers with different backgrounds.\r\n

Part 1: Visual Essay<\/h2>\r\nYour task is to create a visual essay to explore how a topic or idea is communicated through images. A visual essay is a type of visual analysis that explores how images (logos, advertisements, etc.) convey certain messages. These ideas can be at surface level\/literal or at a deeper level of meaning that requires the viewer to use context clues and design features to infer the intended message of the image.\r\n\r\nWhat you will do is:\r\n
    \r\n \t
  1. Choose one of the following topics or buzzwords: \u201cgreen\u201d living, fresh, local, savings\/discounts, \u201cbox store,\u201d online shopping, social media\u2014or choose a retail buzzword you want to explore (be sure to ask your instructor if the term is acceptable).<\/li>\r\n \t
  2. Use the skills you learned in Using Images Legally<\/a> to search the images tagged with this term.<\/li>\r\n \t
  3. Choose 8\u201310 images that you feel best convey the search term you chose and express a point of view on the topic.<\/li>\r\n \t
  4. Create a PowerPoint with a title slide and the 8\u201310 images on the rest of the slides (one image per slide). The images you use should be able to express a point of view on a particular topic all by themselves.<\/li>\r\n<\/ol>\r\nYou will present your visual essay to the class. Please email the instructor a copy before class<\/strong> on the due date. You will also post your presentation in the discussion board for your classmates to analyze.\r\n

    Part 2: Peer Feedback<\/h2>\r\nChoose at least two of your classmates\u2019 sets of slides to analyze. Write down the topic you believe they chose and the main argument or message you believe the slides attempt to make. Then, write down support for your argument. Be sure to explain the use of visual design components (contrast, color, repetition, alignment, proximity, audience, purpose, context, etc.) when supporting your argument.\r\n

    Grading Rubric<\/h2>\r\n
    \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
    Criteria<\/td>\r\nNot Evident<\/td>\r\nDeveloping<\/td>\r\nExemplary<\/td>\r\nPoints<\/td>\r\n<\/tr>\r\n
    Submit your slide deck<\/td>\r\n0 pts\r\n\r\nNo slide deck submitted<\/td>\r\n5 pts\r\n\r\nSlide deck does not have at least 8 slides<\/td>\r\n10 pts\r\n\r\nSlide deck has 8\u201310 slides focused on a central theme<\/td>\r\n10 pts<\/td>\r\n<\/tr>\r\n
    Present to the class<\/td>\r\n0 pts\r\n\r\nNo presentation completed<\/td>\r\n5 pts\r\n\r\nPresentation is disjointed or unprofessional<\/td>\r\n10 pts\r\n\r\nPresentation is professional and feels cohesive<\/td>\r\n10 pts<\/td>\r\n<\/tr>\r\n
    Analyze at least two peers\u2019 presentations<\/td>\r\n0 pts\r\n\r\nNo response to peers<\/td>\r\n2 pts\r\n\r\nResponded to only one peer<\/td>\r\n5 pts\r\n\r\nResponded to two peers<\/td>\r\n5 pts<\/td>\r\n<\/tr>\r\n
    Total:<\/td>\r\n25 pts<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n ","rendered":"

    Effective images function by communicating the intended message of the brand or mission of a company. A visual analysis can help you explore the effectiveness of images used in a business context to begin to see how they might be interpreted differently by customers with different backgrounds.<\/p>\n

    Part 1: Visual Essay<\/h2>\n

    Your task is to create a visual essay to explore how a topic or idea is communicated through images. A visual essay is a type of visual analysis that explores how images (logos, advertisements, etc.) convey certain messages. These ideas can be at surface level\/literal or at a deeper level of meaning that requires the viewer to use context clues and design features to infer the intended message of the image.<\/p>\n

    What you will do is:<\/p>\n

      \n
    1. Choose one of the following topics or buzzwords: \u201cgreen\u201d living, fresh, local, savings\/discounts, \u201cbox store,\u201d online shopping, social media\u2014or choose a retail buzzword you want to explore (be sure to ask your instructor if the term is acceptable).<\/li>\n
    2. Use the skills you learned in Using Images Legally<\/a> to search the images tagged with this term.<\/li>\n
    3. Choose 8\u201310 images that you feel best convey the search term you chose and express a point of view on the topic.<\/li>\n
    4. Create a PowerPoint with a title slide and the 8\u201310 images on the rest of the slides (one image per slide). The images you use should be able to express a point of view on a particular topic all by themselves.<\/li>\n<\/ol>\n

      You will present your visual essay to the class. Please email the instructor a copy before class<\/strong> on the due date. You will also post your presentation in the discussion board for your classmates to analyze.<\/p>\n

      Part 2: Peer Feedback<\/h2>\n

      Choose at least two of your classmates\u2019 sets of slides to analyze. Write down the topic you believe they chose and the main argument or message you believe the slides attempt to make. Then, write down support for your argument. Be sure to explain the use of visual design components (contrast, color, repetition, alignment, proximity, audience, purpose, context, etc.) when supporting your argument.<\/p>\n

      Grading Rubric<\/h2>\n
      \n\n\n\n\n\n\n\n
      Criteria<\/td>\nNot Evident<\/td>\nDeveloping<\/td>\nExemplary<\/td>\nPoints<\/td>\n<\/tr>\n
      Submit your slide deck<\/td>\n0 pts<\/p>\n

      No slide deck submitted<\/td>\n

      		5 pts<\/p>\n

      Slide deck does not have at least 8 slides<\/td>\n

      		10 pts<\/p>\n

      Slide deck has 8\u201310 slides focused on a central theme<\/td>\n

      		10 pts<\/td>\n<\/tr>\n
      Present to the class<\/td>\n0 pts<\/p>\n

      No presentation completed<\/td>\n

      		5 pts<\/p>\n

      Presentation is disjointed or unprofessional<\/td>\n

      		10 pts<\/p>\n

      Presentation is professional and feels cohesive<\/td>\n

      		10 pts<\/td>\n<\/tr>\n
      Analyze at least two peers\u2019 presentations<\/td>\n0 pts<\/p>\n

      No response to peers<\/td>\n

      		2 pts<\/p>\n

      Responded to only one peer<\/td>\n

      		5 pts<\/p>\n

      Responded to two peers<\/td>\n

      		5 pts<\/td>\n<\/tr>\n
      Total:<\/td>\n25 pts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

       <\/p>\n\n\t\t\t

      \n\t\t\t

      Candela Citations<\/h3>\n\t\t\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t
      Lumen Learning authored content<\/div>