{"id":7749,"date":"2022-03-25T19:58:21","date_gmt":"2022-03-25T19:58:21","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/?post_type=chapter&#038;p=7749"},"modified":"2023-04-11T17:02:02","modified_gmt":"2023-04-11T17:02:02","slug":"module-5-assignment-visual-media","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/module-5-assignment-visual-media\/","title":{"raw":"Module 5 Assignment: Visual Media","rendered":"Module 5 Assignment: Visual Media"},"content":{"raw":"Everyday we encounter hundreds to thousands of visual images, but why do some images stick in our minds while others just get glossed over? Color, positioning, patterns, and repetition are all features that can can be engineered to convey a message within an image. Images play an important role in persuading an audience of a particular message, but a downside to this is that images can be interpreted in various ways based on people\u2019s history and experiences.\r\n\r\nBreaking down the design components of an image is also a helpful when you need to design or create an image or logo to convey a message for your own business needs.\r\n<h2>Creating a Personal Brand<\/h2>\r\nIf you were represented as a logo, what would you look like? Your task is to design a logo using your initials or parts of your name. The logo must visually communicate something about you or represent you. Ask yourself: What do I want to communicate about me? What shapes, forms, fonts, etc. will help to visually communicate my \u2018brand\u2019? You can use any digital design tool or hand draw your logo.\r\n\r\nYou will turn in two things:\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">A short summary (minimum 200 words) describing your process of completing this project and to analyze the choices you made in the final version. You will discuss why you chose a particular logo shape, use of colors, and the reasons for any revisions.<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Two copies of your logo: a color and a grayscale version.<\/li>\r\n<\/ol>\r\n<h2>Assignment Resources<\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Watch <a href=\"https:\/\/www.youtube.com\/watch?v=RBTiTcHm_ac\" target=\"_blank\" rel=\"noopener\">What makes a truly great logo?<\/a> (4:44 minutes)<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Read <a href=\"https:\/\/www.companyfolders.com\/blog\/creating-personal-logos-graphic-designers\" target=\"_blank\" rel=\"noopener\">How to Create a Personal Logo That Makes Your Friends Jealous<\/a> by Vladimir Gendelman and the accompanying <a href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/10\/how-to-create-personal-logo.jpg\" target=\"_blank\" rel=\"noopener\">infographic: How to Create a Personal Logo that Makes Your Friends Jealous<\/a>.<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.canva.com\/\">Canva<\/a>'s introduction to <a href=\"https:\/\/www.canva.com\/logos\/logos-for-beginners\/\">logo design for beginners<\/a>\u00a0and a <a href=\"https:\/\/www.canva.com\/create\/logos\/\">tutorial for their logo maker tool<\/a><\/li>\r\n<\/ul>\r\n<h2>Grading Rubric<\/h2>\r\n<div align=\"left\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>Criteria<\/td>\r\n<td>Not Evident<\/td>\r\n<td>Developing<\/td>\r\n<td>Exemplary<\/td>\r\n<td>Points<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Turn in short summary essay<\/td>\r\n<td>0 pts\r\n\r\nEssay not provided<\/td>\r\n<td>5 pts\r\n\r\nEssay does not meet minimum word requirements<\/td>\r\n<td>10 pts\r\n\r\nEssay is at least 200 words and describes the design process of the logo<\/td>\r\n<td>10 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Submit color copy of logo<\/td>\r\n<td>0 pts\r\n\r\nColor logo not provided<\/td>\r\n<td>5 pts\r\n\r\nLogo does not communicate the ideas described in the essay<\/td>\r\n<td>10 pts\r\n\r\nLogo communicates ideas described in the essay and is simple enough to be a logo<\/td>\r\n<td>10 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Submit grayscale copy of logo<\/td>\r\n<td>0 pts\r\n\r\nGrayscale logo not provided<\/td>\r\n<td>2 pts\r\n\r\nLogo does not communicate the ideas described in the essay<\/td>\r\n<td>5 pts\r\n\r\nLogo communicates ideas described in the essay and is simple enough to be a logo<\/td>\r\n<td>5 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Total:<\/td>\r\n<td>25 pts<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n&nbsp;","rendered":"<p>Everyday we encounter hundreds to thousands of visual images, but why do some images stick in our minds while others just get glossed over? Color, positioning, patterns, and repetition are all features that can can be engineered to convey a message within an image. Images play an important role in persuading an audience of a particular message, but a downside to this is that images can be interpreted in various ways based on people\u2019s history and experiences.<\/p>\n<p>Breaking down the design components of an image is also a helpful when you need to design or create an image or logo to convey a message for your own business needs.<\/p>\n<h2>Creating a Personal Brand<\/h2>\n<p>If you were represented as a logo, what would you look like? Your task is to design a logo using your initials or parts of your name. The logo must visually communicate something about you or represent you. Ask yourself: What do I want to communicate about me? What shapes, forms, fonts, etc. will help to visually communicate my \u2018brand\u2019? You can use any digital design tool or hand draw your logo.<\/p>\n<p>You will turn in two things:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A short summary (minimum 200 words) describing your process of completing this project and to analyze the choices you made in the final version. You will discuss why you chose a particular logo shape, use of colors, and the reasons for any revisions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Two copies of your logo: a color and a grayscale version.<\/li>\n<\/ol>\n<h2>Assignment Resources<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Watch <a href=\"https:\/\/www.youtube.com\/watch?v=RBTiTcHm_ac\" target=\"_blank\" rel=\"noopener\">What makes a truly great logo?<\/a> (4:44 minutes)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Read <a href=\"https:\/\/www.companyfolders.com\/blog\/creating-personal-logos-graphic-designers\" target=\"_blank\" rel=\"noopener\">How to Create a Personal Logo That Makes Your Friends Jealous<\/a> by Vladimir Gendelman and the accompanying <a href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/10\/how-to-create-personal-logo.jpg\" target=\"_blank\" rel=\"noopener\">infographic: How to Create a Personal Logo that Makes Your Friends Jealous<\/a>.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.canva.com\/\">Canva<\/a>&#8216;s introduction to <a href=\"https:\/\/www.canva.com\/logos\/logos-for-beginners\/\">logo design for beginners<\/a>\u00a0and a <a href=\"https:\/\/www.canva.com\/create\/logos\/\">tutorial for their logo maker tool<\/a><\/li>\n<\/ul>\n<h2>Grading Rubric<\/h2>\n<div style=\"text-align: left;\">\n<table>\n<tbody>\n<tr>\n<td>Criteria<\/td>\n<td>Not Evident<\/td>\n<td>Developing<\/td>\n<td>Exemplary<\/td>\n<td>Points<\/td>\n<\/tr>\n<tr>\n<td>Turn in short summary essay<\/td>\n<td>0 pts<\/p>\n<p>Essay not provided<\/td>\n<td>5 pts<\/p>\n<p>Essay does not meet minimum word requirements<\/td>\n<td>10 pts<\/p>\n<p>Essay is at least 200 words and describes the design process of the logo<\/td>\n<td>10 pts<\/td>\n<\/tr>\n<tr>\n<td>Submit color copy of logo<\/td>\n<td>0 pts<\/p>\n<p>Color logo not provided<\/td>\n<td>5 pts<\/p>\n<p>Logo does not communicate the ideas described in the essay<\/td>\n<td>10 pts<\/p>\n<p>Logo communicates ideas described in the essay and is simple enough to be a logo<\/td>\n<td>10 pts<\/td>\n<\/tr>\n<tr>\n<td>Submit grayscale copy of logo<\/td>\n<td>0 pts<\/p>\n<p>Grayscale logo not provided<\/td>\n<td>2 pts<\/p>\n<p>Logo does not communicate the ideas described in the essay<\/td>\n<td>5 pts<\/p>\n<p>Logo communicates ideas described in the essay and is simple enough to be a logo<\/td>\n<td>5 pts<\/td>\n<\/tr>\n<tr>\n<td>Total:<\/td>\n<td>25 pts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-7749\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">Public domain content<\/div><ul class=\"citation-list\"><li>Module 5 Assignment: Visual Media. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":428269,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"pd\",\"description\":\"Module 5 Assignment: Visual Media\",\"author\":\"Lumen 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