Solving Problems Creatively

Learning Outcomes

  • Describe the role of creative thinking skills in problem-solving

Problem-Solving with Creative Thinking

Creative problem-solving is a type of problem-solving. It involves searching for new and novel solutions to problems. Unlike critical thinking, which scrutinizes assumptions and uses reasoning, creative thinking is about generating alternative ideas—practices and solutions that are unique and effective. It’s about facing sometimes muddy and unclear problems and seeing how things can be done differently—how new solutions can be imagined.[1]

You have to remain open-minded, focus on your organizational skills, and learn to communicate your ideas well when you are using creative thinking to solve problems. If an employee at a café you own suggests serving breakfast in addition to the already-served lunch and dinner, keeping an open mind means thinking through the benefits of this new plan (e.g., potential new customers and increased profits) instead of merely focusing on the possible drawbacks (e.g., possible scheduling problems, added start-up costs, loss of lunch business). Implementing this plan would mean a new structure for buying, workers’ schedules and pay, and advertising, so you would have to organize all these component areas. And finally, you would need to communicate your ideas on how to make this new plan work not only to the staff who will work the new shift, but also to the public who frequent your café and the others you want to encourage to try your new hours.

We need creative solutions throughout the workplace—whether board room, emergency room, or classroom. It was no fluke that the 2001 revised Bloom’s cognitive taxonomy, originally developed in 1948, placed a new word at the apex—creating. That creating is the highest level of thinking skills.

A diagram illustrates the revised version of Bloom’s Taxonomy by showing a comparison between “The Old Version” versus “The New Version.”

Bloom’s Taxonomy is an important learning theory used by psychologists, cognitive scientists, and educators to demonstrate levels of thinking. Many assessments and lessons you’ve seen during your schooling have likely been arranged with Bloom’s in mind. Researchers recently revised it to place creativity—invention—as the highest level

“Because we’ve always done it that way” is not a valid reason to not try a new approach. It may very well be that the old process is a very good way to do things, but it also may just be that the old, comfortable routine is not as effective and efficient as a new process could be.

The good news is that we can always improve upon our problem-solving and creative-thinking skills—even if we don’t consider ourselves to be artists or creative. The following information may surprise and encourage you!

  • Creative thinking (a companion to critical thinking) is an invaluable skill for college students. It’s important because it helps you look at problems and situations from a fresh perspective. Creative thinking is a way to develop novel or unorthodox solutions that do not depend wholly on past or current solutions. It’s a way of employing strategies to clear your mind so that your thoughts and ideas can transcend what appear to be the limitations of a problem. Creative thinking is a way of moving beyond barriers.[2]
  • As a creative thinker, you are curious, optimistic, and imaginative. You see problems as interesting opportunities, and you challenge assumptions and suspend judgment. You don’t give up easily. You work hard.[3]

Is this you? Even if you don’t yet see yourself as a competent creative thinker or problem-solver, you can learn solid skills and techniques to help you become one.

Try It

Creative Problem-Solving: Fiction and Facts

As you continue to develop your creative thinking skills, be alert to perceptions about creative thinking that could slow down progress. Remember that creative thinking and problem-solving are ways to transcend the limitations of a problem and see past barriers. It’s a way to think outside the box.

Creative Problem-Solving: Fiction and Facts
FICTION FACTS[4]
1 Every problem has only one solution (or one right answer). The goal of problem-solving is to solve the problem, and most problems can be solved in any number of ways. If you discover a solution that works, it’s a good solution. Other people may think up solutions that differ from yours, but that doesn’t make your solution wrong or unimportant. What is the solution to “putting words on paper”? Fountain pen, ballpoint, pencil, marker, typewriter, printer, printing press, word-processing . . .?
2 The best answer or solution or method has already been discovered. Look at the history of any solution and you’ll see that improvements, new solutions, and new right answers are always being found. What is the solution to human transportation? The ox or horse, the cart, the wagon, the train, the car, the airplane, the jet, or the space shuttle? What is the best and last?
3 Creative answers are technologically complex. Only a few problems require complex technological solutions. Most problems you’ll encounter need only a thoughtful solution involving personal action and perhaps a few simple tools. Even many problems that seem to require technology can be addressed in other ways.
4 Ideas either come or they don’t. Nothing will help— certainly not structure. There are many successful techniques for generating ideas. One important technique is to include structure. Create guidelines, limiting parameters, and concrete goals for yourself that stimulate and shape your creativity. This strategy can help you get past the intimidation of the blank page. For example, if you want to write a story about a person who gained insight through experience, you can stoke your creativity by limiting or narrowing your theme to “a young girl in Cambodia who escaped the Khmer Rouge to find a new life as a nurse in France.” Apply this type of specificity and structure to any creative endeavor.

glossary

creative problem-solving: a practice that seeks new and novel solutions to problems, often by using imagination rather than linear reason


  1. "Critical and Creative Thinking, MA." University of Massachusetts Boston. 2016. Web. 16 Feb 2016.
  2. Mumaw, Stefan. "Born This Way: Is Creativity Innate or Learned?" Peachpit. Pearson, 27 Dec 2012. Web. 16 Feb 2016.
  3. Harris, Robert. "Introduction to Creative Thinking." Virtual Salt. 2 Apr 2012. Web. 16 Feb 2016.
  4. Ibid.