{"id":3261,"date":"2020-01-03T21:26:40","date_gmt":"2020-01-03T21:26:40","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs\/?post_type=chapter&#038;p=3261"},"modified":"2024-05-16T17:30:26","modified_gmt":"2024-05-16T17:30:26","slug":"data-and-customer-rights","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/chapter\/data-and-customer-rights\/","title":{"raw":"Data and Customer Rights","rendered":"Data and Customer Rights"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Outcomes<\/h3>\r\n<ul>\r\n \t<li>Discuss customer rights regarding their personal data<\/li>\r\n<\/ul>\r\n<\/div>\r\nAs more mobile devices, social media, applications and ecommerce websites weave themselves ever tighter into customer\u2019s lives, more information is collected, and personal information shared to improve the consumer experience. This deeper infiltration into people\u2019s privacy and lives raises concerns about privacy and the potential for data leaks, unauthorized use of data and even malicious cyberattacks all which increase the likelihood of identity theft.\r\n\r\nWith the ever-increasing risks involved as the economy and world move forward with technology, we\u2019ll ask three questions: What constitutes personal data when it comes to customers? What is the current state of customer rights with regards to personal data? What is being done to have more protection and customer rights in the future?\r\n<h2>Personal Data<\/h2>\r\nPersonal data means any information that can identify an individual person or customer. Sometimes it is called personal information or personally identifiable information (PII). In the U.S. according to the National Institute of Standards and Technology, which is a part of the U.S. Department of Commerce, personal data has been defined as:\r\n<blockquote>any information about an individual maintained by an agency, including (1) any information that can be used to distinguish or trace an individual's identity, such as name, social security number, date and place of birth, mother's maiden name, or biometric records; and (2) any other information that is linked or linkable to an individual, such as medical, educational, financial, and employment information.[footnote]McCallister, Erika, Grance, Tim, Scarfone, Karen. <em>Guide to Protecting the Confidentiality of Personal Identifiable Information (PII)<\/em>. Special Publication 800\u2013122. Gaithersbueg, MD: U.S. Department of Commerce, 2010.[\/footnote]<\/blockquote>\r\nAdditional specific examples of PII include:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Bank account numbers<\/li>\r\n \t<li style=\"font-weight: 400;\">Passport numbers<\/li>\r\n \t<li style=\"font-weight: 400;\">Credit Card numbers<\/li>\r\n \t<li style=\"font-weight: 400;\">Driver\u2019s license number<\/li>\r\n<\/ul>\r\nThis information also have the potential to be PPI because when combined they have the potential to disclose the identity of an individual.\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Full Name<\/li>\r\n \t<li style=\"font-weight: 400;\">Home Address, City, State, Postcode, Country<\/li>\r\n \t<li style=\"font-weight: 400;\">Telephone\/Mobile number<\/li>\r\n \t<li style=\"font-weight: 400;\">Age, birthdate, Gender or race<\/li>\r\n \t<li style=\"font-weight: 400;\">Web cookies (cookies record actions taken on individual computers and repot back to cookie website)<\/li>\r\n<\/ul>\r\nAs you can see, much of this type of information about individuals is disclosed daily when searching, shopping and working online. So, what kind of protections and rights do customers have when it comes to their own data? First, we\u2019ll look at the laws surrounding protection.\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Question<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/3741b1ea-1a97-42f7-aba7-129c00b630b6\r\n\r\n<\/div>\r\n<h2>Consumer Data Privacy Legislation and Laws<\/h2>\r\nAs of the start of 2020, there are no overreaching data specific federal law enacted in the U.S., but in 2018, legislation was enacted in a few U.S. states (California &amp; Vermont) to give new rights to customers about the collection of their personal information. Those law are as follows:[footnote]Nicastro, Dom. \u201c<a href=\"https:\/\/www.cmswire.com\/customer-experience\/examining-where-eight-us-states-stand-on-consumer-data-privacy-laws\/\" target=\"_blank\" rel=\"noopener\">Examining Where 8 US States Stand on Consumer Data Privacy Laws<\/a>.\u201d CMSWire.com, August 30, 2019.[\/footnote]\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">California\u2019s Consumer Privacy Act of 2018 went into effect Jan. 1, 2020 and has one of the most extensive online privacy laws in the U.S. which not only effects companies within the state\u2019s borders, but also with any company doing business with CA residents. These consumer rights include the right to:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Know what personal information is being collected about them.<\/li>\r\n \t<li style=\"font-weight: 400;\">Know whether their personal information is sold or disclosed and to whom.<\/li>\r\n \t<li style=\"font-weight: 400;\">Say no to the sale of personal information.<\/li>\r\n \t<li style=\"font-weight: 400;\">Access their personal information.<\/li>\r\n \t<li style=\"font-weight: 400;\">Equal service and price, even if they exercise their privacy rights.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"font-weight: 400;\">Vermont\u2019s law which requires that data brokers disclose what data is being collected about individuals and allow them to opt out of data collection.<\/li>\r\n<\/ul>\r\nIn 2019, some states introduced privacy and consumer data protection acts to the legislature and they are in various states of discussion. Those states included Maine, Nevada, Pennsylvania, Massachusetts, Hawaii, New York, and Maryland. It is important for a business to know the current laws surrounding consumer data protection as this is in constant flux and new laws may be passed in the future.\r\n<div class=\"textbox key-takeaways\">\r\n<h3>Learn More<\/h3>\r\nTo read a comprehensive list of each state\u2019s legislation related to privacy and consumer data protection, follow this link to the <a href=\"http:\/\/www.ncsl.org\/research\/telecommunications-and-information-technology\/consumer-data-privacy.aspx\" target=\"_blank\" rel=\"noopener\">National Conference of State Legislatures website<\/a>.\r\n\r\n<\/div>\r\n<h2>European Union<\/h2>\r\nEurope is taking the lead when it comes to consumer data privacy rights. In 2018, the E.U. enacted a more comprehensive consumer data privacy law called the General Data Protection Regulation (GDPR) law. The GDPR law clearly states how companies must protect personal data collected about E.U. citizens and extends its reach beyond the European boarders and encompasses any global business selling to or having EU customers. It also dictates the terms for violations of this law as fines that could cost 4 percent of a company\u2019s global profits. A steep penality that has companies taking this law very seriously.\u00a0 Watch this video to gain a more comprehensive understanding of GDPR.\r\n\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=4378395&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=GXIbbkNwBHA&amp;video_target=tpm-plugin-c0jci52i-GXIbbkNwBHA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n\r\nYou can also view a transcript for the video <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/ComputerApps\/Transcripts\/WhatIsGDPR_Transcript.txt\" target=\"_blank\" rel=\"noopener\">\u201cWhat is GDPR?\u201d here (opens in new window)<\/a>.\r\n\r\nWhat rights is the GDPR enforcing for E.U. customers and consumers? It requires that:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Simple language be used to explain how collected data is going to be handled by a company.<\/li>\r\n \t<li style=\"font-weight: 400;\">Customers must give explicit consent to a company before it can do anything with the data.<\/li>\r\n \t<li style=\"font-weight: 400;\">Customers must be given the opportunity to request copies of data held by the company.<\/li>\r\n \t<li style=\"font-weight: 400;\">Customers must be given the opportunity to delete their company stored data entirely.<\/li>\r\n \t<li style=\"font-weight: 400;\">Companies must report data breaches to consumers within 72 hours.<\/li>\r\n<\/ul>\r\nThis type of overarching data rights law is being considered around the world as to what does seem to work, and how can it be improved or modified to fit specific countries or states.\r\n<h2>Future of Customer Data Rights<\/h2>\r\nCould something like the GDPR work if enacted in the U.S.? Many would like to adopt these standards but there is a long road to travel to make this fit with the U.S. economy.\r\n<div class=\"textbox key-takeaways\">\r\n<h3>Learn More: Global GDPR<\/h3>\r\n<a href=\"https:\/\/www.cnbc.com\/2019\/05\/23\/gdpr-one-year-on-ceos-politicians-push-for-us-federal-privacy-law.html\" target=\"_blank\" rel=\"noopener\">The US wants to copy Europe\u2019s strict data privacy law<\/a>\u2014but only some of it. This video walks through exploring the possibility of having GDPR go global and some of the difficulties involved with doing so.\r\n\r\n<\/div>\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Question<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/6b424935-179c-4658-bc3c-87c9bae79e1f\r\n\r\n<\/div>\r\nWhat is apparent for the future, is that customer data rights are an ever-evolving issue that will need to be updated and new laws considered as new technology emerges and the consumer landscape continues to evolve.\r\n<div class=\"textbox key-takeaways\">\r\n<h3>Learn More: Privacy vs. Monetization<\/h3>\r\nUnderstand more how your personal data is being used by businesses and what the future may look like when it comes to your own data by watching this 17-minute TEDxBermuda talk given in 2015.\r\n\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=4378396&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=JIo-V0beaBw&amp;video_target=tpm-plugin-saesd2h5-JIo-V0beaBw\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n\r\nYou can also view a transcript for the video <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/ComputerApps\/Transcripts\/TheFutureofYourPersonalData+_Transcript.txt\" target=\"_blank\" rel=\"noopener\">\u201cThe Future of Your Personal Data\u201d here (opens in new window)<\/a>.\r\n\r\n<\/div>","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Discuss customer rights regarding their personal data<\/li>\n<\/ul>\n<\/div>\n<p>As more mobile devices, social media, applications and ecommerce websites weave themselves ever tighter into customer\u2019s lives, more information is collected, and personal information shared to improve the consumer experience. This deeper infiltration into people\u2019s privacy and lives raises concerns about privacy and the potential for data leaks, unauthorized use of data and even malicious cyberattacks all which increase the likelihood of identity theft.<\/p>\n<p>With the ever-increasing risks involved as the economy and world move forward with technology, we\u2019ll ask three questions: What constitutes personal data when it comes to customers? What is the current state of customer rights with regards to personal data? What is being done to have more protection and customer rights in the future?<\/p>\n<h2>Personal Data<\/h2>\n<p>Personal data means any information that can identify an individual person or customer. Sometimes it is called personal information or personally identifiable information (PII). In the U.S. according to the National Institute of Standards and Technology, which is a part of the U.S. Department of Commerce, personal data has been defined as:<\/p>\n<blockquote><p>any information about an individual maintained by an agency, including (1) any information that can be used to distinguish or trace an individual&#8217;s identity, such as name, social security number, date and place of birth, mother&#8217;s maiden name, or biometric records; and (2) any other information that is linked or linkable to an individual, such as medical, educational, financial, and employment information.<a class=\"footnote\" title=\"McCallister, Erika, Grance, Tim, Scarfone, Karen. Guide to Protecting the Confidentiality of Personal Identifiable Information (PII). Special Publication 800\u2013122. Gaithersbueg, MD: U.S. Department of Commerce, 2010.\" id=\"return-footnote-3261-1\" href=\"#footnote-3261-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p><\/blockquote>\n<p>Additional specific examples of PII include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Bank account numbers<\/li>\n<li style=\"font-weight: 400;\">Passport numbers<\/li>\n<li style=\"font-weight: 400;\">Credit Card numbers<\/li>\n<li style=\"font-weight: 400;\">Driver\u2019s license number<\/li>\n<\/ul>\n<p>This information also have the potential to be PPI because when combined they have the potential to disclose the identity of an individual.<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Full Name<\/li>\n<li style=\"font-weight: 400;\">Home Address, City, State, Postcode, Country<\/li>\n<li style=\"font-weight: 400;\">Telephone\/Mobile number<\/li>\n<li style=\"font-weight: 400;\">Age, birthdate, Gender or race<\/li>\n<li style=\"font-weight: 400;\">Web cookies (cookies record actions taken on individual computers and repot back to cookie website)<\/li>\n<\/ul>\n<p>As you can see, much of this type of information about individuals is disclosed daily when searching, shopping and working online. So, what kind of protections and rights do customers have when it comes to their own data? First, we\u2019ll look at the laws surrounding protection.<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"assessment_practice_3741b1ea-1a97-42f7-aba7-129c00b630b6\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/3741b1ea-1a97-42f7-aba7-129c00b630b6?iframe_resize_id=assessment_practice_id_3741b1ea-1a97-42f7-aba7-129c00b630b6\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<h2>Consumer Data Privacy Legislation and Laws<\/h2>\n<p>As of the start of 2020, there are no overreaching data specific federal law enacted in the U.S., but in 2018, legislation was enacted in a few U.S. states (California &amp; Vermont) to give new rights to customers about the collection of their personal information. Those law are as follows:<a class=\"footnote\" title=\"Nicastro, Dom. \u201cExamining Where 8 US States Stand on Consumer Data Privacy Laws.\u201d CMSWire.com, August 30, 2019.\" id=\"return-footnote-3261-2\" href=\"#footnote-3261-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\">California\u2019s Consumer Privacy Act of 2018 went into effect Jan. 1, 2020 and has one of the most extensive online privacy laws in the U.S. which not only effects companies within the state\u2019s borders, but also with any company doing business with CA residents. These consumer rights include the right to:\n<ul>\n<li style=\"font-weight: 400;\">Know what personal information is being collected about them.<\/li>\n<li style=\"font-weight: 400;\">Know whether their personal information is sold or disclosed and to whom.<\/li>\n<li style=\"font-weight: 400;\">Say no to the sale of personal information.<\/li>\n<li style=\"font-weight: 400;\">Access their personal information.<\/li>\n<li style=\"font-weight: 400;\">Equal service and price, even if they exercise their privacy rights.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\">Vermont\u2019s law which requires that data brokers disclose what data is being collected about individuals and allow them to opt out of data collection.<\/li>\n<\/ul>\n<p>In 2019, some states introduced privacy and consumer data protection acts to the legislature and they are in various states of discussion. Those states included Maine, Nevada, Pennsylvania, Massachusetts, Hawaii, New York, and Maryland. It is important for a business to know the current laws surrounding consumer data protection as this is in constant flux and new laws may be passed in the future.<\/p>\n<div class=\"textbox key-takeaways\">\n<h3>Learn More<\/h3>\n<p>To read a comprehensive list of each state\u2019s legislation related to privacy and consumer data protection, follow this link to the <a href=\"http:\/\/www.ncsl.org\/research\/telecommunications-and-information-technology\/consumer-data-privacy.aspx\" target=\"_blank\" rel=\"noopener\">National Conference of State Legislatures website<\/a>.<\/p>\n<\/div>\n<h2>European Union<\/h2>\n<p>Europe is taking the lead when it comes to consumer data privacy rights. In 2018, the E.U. enacted a more comprehensive consumer data privacy law called the General Data Protection Regulation (GDPR) law. The GDPR law clearly states how companies must protect personal data collected about E.U. citizens and extends its reach beyond the European boarders and encompasses any global business selling to or having EU customers. It also dictates the terms for violations of this law as fines that could cost 4 percent of a company\u2019s global profits. A steep penality that has companies taking this law very seriously.\u00a0 Watch this video to gain a more comprehensive understanding of GDPR.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=4378395&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=GXIbbkNwBHA&amp;video_target=tpm-plugin-c0jci52i-GXIbbkNwBHA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p>You can also view a transcript for the video <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/ComputerApps\/Transcripts\/WhatIsGDPR_Transcript.txt\" target=\"_blank\" rel=\"noopener\">\u201cWhat is GDPR?\u201d here (opens in new window)<\/a>.<\/p>\n<p>What rights is the GDPR enforcing for E.U. customers and consumers? It requires that:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Simple language be used to explain how collected data is going to be handled by a company.<\/li>\n<li style=\"font-weight: 400;\">Customers must give explicit consent to a company before it can do anything with the data.<\/li>\n<li style=\"font-weight: 400;\">Customers must be given the opportunity to request copies of data held by the company.<\/li>\n<li style=\"font-weight: 400;\">Customers must be given the opportunity to delete their company stored data entirely.<\/li>\n<li style=\"font-weight: 400;\">Companies must report data breaches to consumers within 72 hours.<\/li>\n<\/ul>\n<p>This type of overarching data rights law is being considered around the world as to what does seem to work, and how can it be improved or modified to fit specific countries or states.<\/p>\n<h2>Future of Customer Data Rights<\/h2>\n<p>Could something like the GDPR work if enacted in the U.S.? Many would like to adopt these standards but there is a long road to travel to make this fit with the U.S. economy.<\/p>\n<div class=\"textbox key-takeaways\">\n<h3>Learn More: Global GDPR<\/h3>\n<p><a href=\"https:\/\/www.cnbc.com\/2019\/05\/23\/gdpr-one-year-on-ceos-politicians-push-for-us-federal-privacy-law.html\" target=\"_blank\" rel=\"noopener\">The US wants to copy Europe\u2019s strict data privacy law<\/a>\u2014but only some of it. This video walks through exploring the possibility of having GDPR go global and some of the difficulties involved with doing so.<\/p>\n<\/div>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"assessment_practice_6b424935-179c-4658-bc3c-87c9bae79e1f\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/6b424935-179c-4658-bc3c-87c9bae79e1f?iframe_resize_id=assessment_practice_id_6b424935-179c-4658-bc3c-87c9bae79e1f\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<p>What is apparent for the future, is that customer data rights are an ever-evolving issue that will need to be updated and new laws considered as new technology emerges and the consumer landscape continues to evolve.<\/p>\n<div class=\"textbox key-takeaways\">\n<h3>Learn More: Privacy vs. Monetization<\/h3>\n<p>Understand more how your personal data is being used by businesses and what the future may look like when it comes to your own data by watching this 17-minute TEDxBermuda talk given in 2015.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=4378396&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=JIo-V0beaBw&amp;video_target=tpm-plugin-saesd2h5-JIo-V0beaBw\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p>You can also view a transcript for the video <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/ComputerApps\/Transcripts\/TheFutureofYourPersonalData+_Transcript.txt\" target=\"_blank\" rel=\"noopener\">\u201cThe Future of Your Personal Data\u201d here (opens in new window)<\/a>.<\/p>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-3261\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Data and Customer Rights. <strong>Authored by<\/strong>: Sherri Pendleton. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>What is GDPR? -  Explained in 3 minutes. <strong>Authored by<\/strong>: Corporate Valley. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=GXIbbkNwBHA\">https:\/\/www.youtube.com\/watch?v=GXIbbkNwBHA<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><li>The Future of Your Personal Data u2013 Privacy vs. Monetization. <strong>Authored by<\/strong>: Stuart Lacey. <strong>Provided by<\/strong>: TEDx. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=JIo-V0beaBw\">https:\/\/www.youtube.com\/watch?v=JIo-V0beaBw<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">Public domain content<\/div><ul class=\"citation-list\"><li>An act to add Title 1.81.5 (commencing with section 1798.100) to Part 4 of Division 3 of the Civil Code, relating to privacy. <strong>Provided by<\/strong>: California Legislature Assembly Bill No. 375. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billTextClient.xhtml?bill_id=201720180AB375\">https:\/\/leginfo.legislature.ca.gov\/faces\/billTextClient.xhtml?bill_id=201720180AB375<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/pdm\">Public Domain: No Known Copyright<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-3261-1\">McCallister, Erika, Grance, Tim, Scarfone, Karen. <em>Guide to Protecting the Confidentiality of Personal Identifiable Information (PII)<\/em>. Special Publication 800\u2013122. Gaithersbueg, MD: U.S. Department of Commerce, 2010. <a href=\"#return-footnote-3261-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-3261-2\">Nicastro, Dom. \u201c<a href=\"https:\/\/www.cmswire.com\/customer-experience\/examining-where-eight-us-states-stand-on-consumer-data-privacy-laws\/\" target=\"_blank\" rel=\"noopener\">Examining Where 8 US States Stand on Consumer Data Privacy Laws<\/a>.\u201d CMSWire.com, August 30, 2019. <a href=\"#return-footnote-3261-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":17,"menu_order":7,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Data and Customer Rights\",\"author\":\"Sherri Pendleton\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"pd\",\"description\":\"An act to add Title 1.81.5 (commencing with section 1798.100) to Part 4 of Division 3 of the Civil Code, relating to privacy\",\"author\":\"\",\"organization\":\"California Legislature Assembly Bill No. 375\",\"url\":\"https:\/\/leginfo.legislature.ca.gov\/faces\/billTextClient.xhtml?bill_id=201720180AB375\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"What is GDPR? -  Explained in 3 minutes\",\"author\":\"Corporate Valley\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=GXIbbkNwBHA\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"The Future of Your Personal Data u2013 Privacy vs. Monetization\",\"author\":\"Stuart Lacey\",\"organization\":\"TEDx\",\"url\":\"https:\/\/www.youtube.com\/watch?v=JIo-V0beaBw\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","CANDELA_OUTCOMES_GUID":"bc3262eb-c8ac-410e-84f0-b5b127a4e1d3, 37eca96a-496b-4fa5-bb8e-c728714ce4f1","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-3261","chapter","type-chapter","status-publish","hentry"],"part":1126,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/pressbooks\/v2\/chapters\/3261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":9,"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/pressbooks\/v2\/chapters\/3261\/revisions"}],"predecessor-version":[{"id":5732,"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/pressbooks\/v2\/chapters\/3261\/revisions\/5732"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/pressbooks\/v2\/parts\/1126"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/pressbooks\/v2\/chapters\/3261\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/wp\/v2\/media?parent=3261"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/pressbooks\/v2\/chapter-type?post=3261"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/wp\/v2\/contributor?post=3261"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-computerapplicationsmgrs-2\/wp-json\/wp\/v2\/license?post=3261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}