When making a presentation at work or in school, you might be tempted to think that only the information matters.  After all, your audience is there to hear the Q4 sales numbers, learn about a new counseling technique, or find out about the Battle of Gettysburg—just the facts should be enough, right? Wrong! Whenever you’re presenting information, you need to approach it the way you’ve been approaching writing tasks throughout this course: by considering the needs of the audience, collecting valid and credible evidence, and organizing your data into a compelling story.

Don’t deliver information this way.

Deliver it like this.