{"id":270,"date":"2021-03-30T16:45:55","date_gmt":"2021-03-30T16:45:55","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/?post_type=chapter&#038;p=270"},"modified":"2022-07-25T19:31:10","modified_gmt":"2022-07-25T19:31:10","slug":"rhetorical-analysis","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/chapter\/rhetorical-analysis\/","title":{"raw":"Rhetorical Analysis","rendered":"Rhetorical Analysis"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objectives<\/h3>\r\nUse rhetorical analysis to critique a text's voice, audience, and purpose\r\n\r\n<\/div>\r\nHave you ever heard someone talk about a <strong>rhetorical<\/strong> question?\r\n<ul>\r\n \t<li>Dan: Would you mind helping me for a second?<\/li>\r\n \t<li>Ron: Yes, I would mind.<\/li>\r\n \t<li>Dan: That was a rhetorical question. Get over here.<\/li>\r\n<\/ul>\r\nAs in this example, a rhetorical question is a question that's trying to make a point (rather than get information). The word <em><strong>rhetoric<\/strong><\/em> refers to the art of persuasion, and the word <em><strong>rhetorical<\/strong><\/em> means trying to persuade or make a point. Rhetoric tries to convince someone to act or think a certain way.\r\n\r\nWhen we talk about\u00a0<em><strong>rhetorical analysis<\/strong><\/em>, then, we're analyzing how a text might\u00a0speak meaningfully to an audience and, ultimately, achieve a purpose. Rhetorical analysis is a way of reading a text. Rather than just asking \"what's this text about,\" rhetorical analysis asks: \"what is this text trying to <em>do<\/em> or\u00a0<em>achieve<\/em>? How does it accomplish its goals (or fail to accomplish its goals)? You can think of rhetorical analysis as a set of questions you might ask about a text:\r\n<h2>Basic Questions for Rhetorical Analysis<\/h2>\r\n<div id=\"post-413\" class=\"standard post-413 chapter type-chapter status-publish hentry\">\r\n<div class=\"entry-content\">\r\n\r\n<strong>Who<\/strong> is\u00a0writing?\r\n<ul>\r\n \t<li>How does the author establish personal credibility?<\/li>\r\n \t<li>Does the author come across as knowledgeable? fair?<\/li>\r\n \t<li>Does the author's reputation convey a certain authority?<\/li>\r\n<\/ul>\r\n<strong>Who<\/strong> is the audience?\r\n<ul>\r\n \t<li>Who is the intended audience?<\/li>\r\n \t<li>What values does the audience hold that the author or speaker appeals to?<\/li>\r\n \t<li>Who have been or might be secondary audiences?<\/li>\r\n \t<li>If this is a work of fiction, what is the nature of the audience within the fiction?<\/li>\r\n<\/ul>\r\n<strong>Why<\/strong> was this written?\r\n<ul>\r\n \t<li>To convince someone to do something or think something?<\/li>\r\n \t<li>To praise or blame someone or something?<\/li>\r\n \t<li>To attack or defend someone or something?<\/li>\r\n \t<li>To teach, to delight, or to persuade?<\/li>\r\n<\/ul>\r\n<strong>What<\/strong> is the<strong> situation<\/strong> (also known as the\u00a0<strong>rhetorical situation<\/strong>):\r\n<div id=\"post-413\" class=\"standard post-413 chapter type-chapter status-publish hentry\">\r\n<div class=\"entry-content\">\r\n<ul>\r\n \t<li>What occasion gives rise to the need or opportunity for persuasion?<\/li>\r\n \t<li>What is the historical occasion that would give rise to the composition of this text?<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<strong>What<\/strong> is the <strong>message<\/strong>?\r\n<ul>\r\n \t<li>Can you summarize the main idea?<\/li>\r\n \t<li>What are the principal lines of reasoning or kinds of arguments used?<\/li>\r\n \t<li>What topics of invention are employed?<\/li>\r\n \t<li>How does the author or speaker appeal to reason? to emotion?<\/li>\r\n<\/ul>\r\n<strong>How<\/strong> is the message being conveyed?\r\n<ul>\r\n \t<li>What is the structure of the communication; how is it arranged?<\/li>\r\n \t<li>What oral or literary genre is it following?<\/li>\r\n \t<li>What figures of speech (schemes and tropes) are used?<\/li>\r\n \t<li>What kind of style and tone is used and for what purpose?<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"textbox tryit\">\r\n<h3>Try It<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/90680fb5-a368-414a-bfe0-c37f7ac33d26\r\n\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<p>Use rhetorical analysis to critique a text&#8217;s voice, audience, and purpose<\/p>\n<\/div>\n<p>Have you ever heard someone talk about a <strong>rhetorical<\/strong> question?<\/p>\n<ul>\n<li>Dan: Would you mind helping me for a second?<\/li>\n<li>Ron: Yes, I would mind.<\/li>\n<li>Dan: That was a rhetorical question. Get over here.<\/li>\n<\/ul>\n<p>As in this example, a rhetorical question is a question that&#8217;s trying to make a point (rather than get information). The word <em><strong>rhetoric<\/strong><\/em> refers to the art of persuasion, and the word <em><strong>rhetorical<\/strong><\/em> means trying to persuade or make a point. Rhetoric tries to convince someone to act or think a certain way.<\/p>\n<p>When we talk about\u00a0<em><strong>rhetorical analysis<\/strong><\/em>, then, we&#8217;re analyzing how a text might\u00a0speak meaningfully to an audience and, ultimately, achieve a purpose. Rhetorical analysis is a way of reading a text. Rather than just asking &#8220;what&#8217;s this text about,&#8221; rhetorical analysis asks: &#8220;what is this text trying to <em>do<\/em> or\u00a0<em>achieve<\/em>? How does it accomplish its goals (or fail to accomplish its goals)? You can think of rhetorical analysis as a set of questions you might ask about a text:<\/p>\n<h2>Basic Questions for Rhetorical Analysis<\/h2>\n<div id=\"post-413\" class=\"standard post-413 chapter type-chapter status-publish hentry\">\n<div class=\"entry-content\">\n<p><strong>Who<\/strong> is\u00a0writing?<\/p>\n<ul>\n<li>How does the author establish personal credibility?<\/li>\n<li>Does the author come across as knowledgeable? fair?<\/li>\n<li>Does the author&#8217;s reputation convey a certain authority?<\/li>\n<\/ul>\n<p><strong>Who<\/strong> is the audience?<\/p>\n<ul>\n<li>Who is the intended audience?<\/li>\n<li>What values does the audience hold that the author or speaker appeals to?<\/li>\n<li>Who have been or might be secondary audiences?<\/li>\n<li>If this is a work of fiction, what is the nature of the audience within the fiction?<\/li>\n<\/ul>\n<p><strong>Why<\/strong> was this written?<\/p>\n<ul>\n<li>To convince someone to do something or think something?<\/li>\n<li>To praise or blame someone or something?<\/li>\n<li>To attack or defend someone or something?<\/li>\n<li>To teach, to delight, or to persuade?<\/li>\n<\/ul>\n<p><strong>What<\/strong> is the<strong> situation<\/strong> (also known as the\u00a0<strong>rhetorical situation<\/strong>):<\/p>\n<div id=\"post-413\" class=\"standard post-413 chapter type-chapter status-publish hentry\">\n<div class=\"entry-content\">\n<ul>\n<li>What occasion gives rise to the need or opportunity for persuasion?<\/li>\n<li>What is the historical occasion that would give rise to the composition of this text?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><strong>What<\/strong> is the <strong>message<\/strong>?<\/p>\n<ul>\n<li>Can you summarize the main idea?<\/li>\n<li>What are the principal lines of reasoning or kinds of arguments used?<\/li>\n<li>What topics of invention are employed?<\/li>\n<li>How does the author or speaker appeal to reason? to emotion?<\/li>\n<\/ul>\n<p><strong>How<\/strong> is the message being conveyed?<\/p>\n<ul>\n<li>What is the structure of the communication; how is it arranged?<\/li>\n<li>What oral or literary genre is it following?<\/li>\n<li>What figures of speech (schemes and tropes) are used?<\/li>\n<li>What kind of style and tone is used and for what purpose?<\/li>\n<\/ul>\n<\/div>\n<div class=\"textbox tryit\">\n<h3>Try It<\/h3>\n<p>\t<iframe id=\"assessment_practice_90680fb5-a368-414a-bfe0-c37f7ac33d26\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/90680fb5-a368-414a-bfe0-c37f7ac33d26?iframe_resize_id=assessment_practice_id_90680fb5-a368-414a-bfe0-c37f7ac33d26\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-270\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li> Basic Questions for Rhetorical Analysis. <strong>Authored by<\/strong>: Gideon O. Burton. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/rhetoric.byu.edu\/Pedagogy\/Rhetorical%20Analysis%20heuristic.htm\">http:\/\/rhetoric.byu.edu\/Pedagogy\/Rhetorical%20Analysis%20heuristic.htm<\/a>. <strong>Project<\/strong>: Silva Rhetoricae. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":161083,"menu_order":13,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\" Basic Questions for Rhetorical Analysis\",\"author\":\"Gideon O. 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