{"id":3602,"date":"2021-10-29T17:35:47","date_gmt":"2021-10-29T17:35:47","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/?post_type=chapter&#038;p=3602"},"modified":"2025-03-28T23:13:35","modified_gmt":"2025-03-28T23:13:35","slug":"discussion-developing-a-research-project-2","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/chapter\/discussion-developing-a-research-project-2\/","title":{"raw":"Module 4 Discussion: How Commercials Connect to their Audience","rendered":"Module 4 Discussion: How Commercials Connect to their Audience"},"content":{"raw":"<p data-pm-slice=\"1 3 []\">In this discussion, you will apply your understanding of ethos, pathos, and logos by analyzing how a commercial connects with its audience. Effective arguments often use a balance of these three appeals.<\/p>\r\n\r\n<h2 data-pm-slice=\"1 3 []\">Discussion Instructions<\/h2>\r\n<strong>STEP 1:<\/strong> Find a short commercial for a product on YouTube to analyze.\u00a0Copy and paste the URL into your discussion post so others can view it.\r\n\r\n<strong>STEP 2:<\/strong> Write a <strong>150-200 word analysis<\/strong> discussing how the commercial uses ethos, pathos, and logos. Consider the following questions as you write:\r\n<ul>\r\n \t<li><strong>Ethos:<\/strong> How does the commercial establish credibility? Does it feature a trustworthy spokesperson, use expert opinions, or showcase brand reputation?<\/li>\r\n \t<li><strong>Pathos:<\/strong> What emotions does the commercial evoke? How do visuals, music, language, or storytelling appeal to the audience's feelings?<\/li>\r\n \t<li><strong>Logos:<\/strong> What logical appeals are used? Does the commercial provide facts, data, comparisons, or persuasive reasoning to support its message?<\/li>\r\n<\/ul>\r\nProvide specific examples from the commercial to support your analysis.\r\n\r\n<strong>STEP 3:<\/strong> After posting your analysis, watch the commercials and respond to the posts of <strong>two classmates<\/strong>. Write at least <strong>75-100 words per response<\/strong>, building on their observations. Consider using these prompts to guide your replies:\r\n<ul>\r\n \t<li>Do you agree with their assessment of ethos, pathos, and logos? Did you notice any additional examples that support or challenge their analysis?<\/li>\r\n \t<li>How do the appeals work together to influence the audience? Are some appeals more effective than others?<\/li>\r\n \t<li>What additional thoughts or questions do you have about the commercial or its persuasive techniques?<\/li>\r\n<\/ul>\r\nBe respectful and thoughtful in your responses.\u00a0Avoid repeating what others have said\u2014provide specific feedback,\u00a0new insights, or a different perspective to engage in a meaningful conversation.\r\n<p class=\"p3\"><span style=\"color: #077fab; font-size: 1.15em; font-weight: 600;\">Rubric<\/span><\/p>\r\n\r\n<table><caption>Sample Grading Rubric<\/caption>\r\n<tbody>\r\n<tr>\r\n<th scope=\"col\"><strong>Criteria<\/strong><\/th>\r\n<th scope=\"col\"><strong>Proficient<\/strong><\/th>\r\n<th scope=\"col\"><strong>Developing<\/strong><\/th>\r\n<th scope=\"col\"><strong>Not Evident<\/strong><\/th>\r\n<th scope=\"col\"><strong>Points<\/strong><\/th>\r\n<\/tr>\r\n<tr>\r\n<td>Follows prompt directions<\/td>\r\n<td>Follows the prompt instructions.<\/td>\r\n<td>Somewhat follows the prompt instructions. Examples may incomplete.<\/td>\r\n<td>Does not follow the instructions.<\/td>\r\n<td>__\/10<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Responds to peers<\/td>\r\n<td>Response is engaged with peer's post. Posts on time.<\/td>\r\n<td>Response is somewhat engaged with peer's post. Post is short and\/or late.<\/td>\r\n<td>Does not follow the instructions.<\/td>\r\n<td>__\/10<\/td>\r\n<\/tr>\r\n<tr>\r\n<th colspan=\"4\" scope=\"row\"><strong>Total:<\/strong><\/th>\r\n<td>__\/20<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>","rendered":"<p data-pm-slice=\"1 3 []\">In this discussion, you will apply your understanding of ethos, pathos, and logos by analyzing how a commercial connects with its audience. Effective arguments often use a balance of these three appeals.<\/p>\n<h2 data-pm-slice=\"1 3 []\">Discussion Instructions<\/h2>\n<p><strong>STEP 1:<\/strong> Find a short commercial for a product on YouTube to analyze.\u00a0Copy and paste the URL into your discussion post so others can view it.<\/p>\n<p><strong>STEP 2:<\/strong> Write a <strong>150-200 word analysis<\/strong> discussing how the commercial uses ethos, pathos, and logos. Consider the following questions as you write:<\/p>\n<ul>\n<li><strong>Ethos:<\/strong> How does the commercial establish credibility? Does it feature a trustworthy spokesperson, use expert opinions, or showcase brand reputation?<\/li>\n<li><strong>Pathos:<\/strong> What emotions does the commercial evoke? How do visuals, music, language, or storytelling appeal to the audience&#8217;s feelings?<\/li>\n<li><strong>Logos:<\/strong> What logical appeals are used? Does the commercial provide facts, data, comparisons, or persuasive reasoning to support its message?<\/li>\n<\/ul>\n<p>Provide specific examples from the commercial to support your analysis.<\/p>\n<p><strong>STEP 3:<\/strong> After posting your analysis, watch the commercials and respond to the posts of <strong>two classmates<\/strong>. Write at least <strong>75-100 words per response<\/strong>, building on their observations. Consider using these prompts to guide your replies:<\/p>\n<ul>\n<li>Do you agree with their assessment of ethos, pathos, and logos? Did you notice any additional examples that support or challenge their analysis?<\/li>\n<li>How do the appeals work together to influence the audience? Are some appeals more effective than others?<\/li>\n<li>What additional thoughts or questions do you have about the commercial or its persuasive techniques?<\/li>\n<\/ul>\n<p>Be respectful and thoughtful in your responses.\u00a0Avoid repeating what others have said\u2014provide specific feedback,\u00a0new insights, or a different perspective to engage in a meaningful conversation.<\/p>\n<p class=\"p3\"><span style=\"color: #077fab; font-size: 1.15em; font-weight: 600;\">Rubric<\/span><\/p>\n<table>\n<caption>Sample Grading Rubric<\/caption>\n<tbody>\n<tr>\n<th scope=\"col\"><strong>Criteria<\/strong><\/th>\n<th scope=\"col\"><strong>Proficient<\/strong><\/th>\n<th scope=\"col\"><strong>Developing<\/strong><\/th>\n<th scope=\"col\"><strong>Not Evident<\/strong><\/th>\n<th scope=\"col\"><strong>Points<\/strong><\/th>\n<\/tr>\n<tr>\n<td>Follows prompt directions<\/td>\n<td>Follows the prompt instructions.<\/td>\n<td>Somewhat follows the prompt instructions. Examples may incomplete.<\/td>\n<td>Does not follow the instructions.<\/td>\n<td>__\/10<\/td>\n<\/tr>\n<tr>\n<td>Responds to peers<\/td>\n<td>Response is engaged with peer&#8217;s post. Posts on time.<\/td>\n<td>Response is somewhat engaged with peer&#8217;s post. Post is short and\/or late.<\/td>\n<td>Does not follow the instructions.<\/td>\n<td>__\/10<\/td>\n<\/tr>\n<tr>\n<th colspan=\"4\" scope=\"row\"><strong>Total:<\/strong><\/th>\n<td>__\/20<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-3602\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">Lumen Learning authored content<\/div><ul class=\"citation-list\"><li>Developing a Research Project Audience. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":161083,"menu_order":7,"template":"","meta":{"_candela_citation":"[{\"type\":\"lumen\",\"description\":\"Developing a Research Project Audience\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-3602","chapter","type-chapter","status-web-only","hentry"],"part":3588,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/pressbooks\/v2\/chapters\/3602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/wp\/v2\/users\/161083"}],"version-history":[{"count":10,"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/pressbooks\/v2\/chapters\/3602\/revisions"}],"predecessor-version":[{"id":4269,"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/pressbooks\/v2\/chapters\/3602\/revisions\/4269"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/pressbooks\/v2\/parts\/3588"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/pressbooks\/v2\/chapters\/3602\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/wp\/v2\/media?parent=3602"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/pressbooks\/v2\/chapter-type?post=3602"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/wp\/v2\/contributor?post=3602"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/wp-json\/wp\/v2\/license?post=3602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}