{"id":660,"date":"2021-03-30T18:39:41","date_gmt":"2021-03-30T18:39:41","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/?post_type=chapter&#038;p=660"},"modified":"2021-10-14T21:09:00","modified_gmt":"2021-10-14T21:09:00","slug":"visual-aids-for-presentation","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-englishcomp2\/chapter\/visual-aids-for-presentation\/","title":{"raw":"Visual Aids for Presentation","rendered":"Visual Aids for Presentation"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objectives<\/h3>\r\nDetermine whether your presentation will be enhanced by a visual aid\r\n\r\nIdentify common missteps that lead to bad presentations\r\n\r\n<\/div>\r\nBefore you just open up PowerPoint and begin creating slides, you should stop for a moment and consider what type of visual aid will best serve your purpose and if you even need an aid at all. Select a visual aid that adds to your presentation in a meaningful way, not one that is merely something pretty to look at or a substitute for thorough preparation.\r\n\r\nVisual aids serve a unique role in a presentation, and you should consider the specific purpose and desired outcome of your speech when determining if, when, to what extent, and in what format you use visual aids.\r\n\r\nHere\u2019s a quick checklist to decide whether electronic visual aids (e.g., PowerPoint) are a good idea for your presentation:\r\n<ul>\r\n \t<li>If the presentation is an assignment for class or part of your job, are you <strong>required<\/strong> or <strong>expected<\/strong> to have visual aids?\r\n<ul>\r\n \t<li>If so, you should use visuals. Make sure you pay attention to any technical or formatting requirements.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Are the visuals you have in mind\u00a0<strong>relevant\u00a0<\/strong>to your topic?\r\n<ul>\r\n \t<li>In some cases, visuals almost go without saying. If you\u2019re presenting on the artist Amy Sherald, it makes good sense to show examples of her work. If you\u2019re just putting up a slide for the sake of having something on the screen, you should reconsider. Everyone loves a good cat meme, but if it has nothing at all to do with your topic, it\u2019s not helping.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>\u00a0Are the visuals\u00a0<strong>appealing\u00a0<\/strong>and\u00a0<strong>suitable for the occasion<\/strong>?\r\n<ul>\r\n \t<li>A quick search for \u201cbad PowerPoints\u201d reveals how distracting bad visuals can be. Even worse are visuals that are inappropriate for the setting or offensive to the sensibilities of your audience.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>\u00a0Can you keep the information\u00a0<strong>simple<\/strong>\u00a0enough for your viewers to grasp quickly?\r\n<ul>\r\n \t<li>If you need complicated text, data, facts, or figures, it might be a better option to give your audience a handout they can peruse later.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>\u00a0Can all your viewers\u00a0<strong>see your visuals<\/strong>\u00a0from anywhere in the room?\r\n<ul>\r\n \t<li>If there\u2019s no projector, for instance, just holding up your laptop isn\u2019t going to cut it. Not being able to see the visuals easily is frustrating for everyone.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>\u00a0Can you\u00a0<strong>count on the technology\u00a0<\/strong>to work? Do you have\u00a0<strong>time to set it up<\/strong>\u00a0and\u00a0<strong>practice<\/strong>\u00a0using it?\r\n<ul>\r\n \t<li>Spending 15 minutes trying to fix the A\/V setup is a highly counter-productive way to start your speech.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nVisuals can\u00a0<strong>spark interest<\/strong>, build\u00a0<strong>emotional connections<\/strong>,\u00a0<strong>clarify<\/strong>\u00a0your words,\u00a0<strong>explain abstract ideas<\/strong>, help\u00a0<strong>draw conclusions<\/strong>, or\u00a0<strong>increase understanding<\/strong>. Done well\u2014simple, visible, relevant, memorable, and audience-focused\u2014visual aids can have a profound impact on your audience and your overall message. Not just any visual will do, however. Each visual should be relevant to your message, convey an important point, be clearly understandable, and be visible by your entire audience. Visuals should be used to make concepts easier to understand and to reinforce your message. They should illustrate important points that are otherwise hard to understand.\r\n<h2>Bad Presentations<\/h2>\r\n[caption id=\"attachment_3113\" align=\"alignright\" width=\"300\"]<img class=\"size-medium wp-image-3113\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5599\/2021\/03\/12200509\/ppt-300x200.jpg\" alt=\"Audience looking at powerpoint slide with a lot of text on it\" width=\"300\" height=\"200\" \/> This PowerPoint has way too much text on it! And the text is small . . . and red and pink! Chances are good a slide like this has lost the audience already.[\/caption]\r\n\r\nWhy are there still so many bad presentations? Wouldn\u2019t you think that modern communication technology\u2014considering the advances in graphics and communications software alone!\u2014would lead to more compelling presentations? Interestingly, the problem is, to some extent, the technology. It\u2019s estimated that 30 million PowerPoint presentations are created every day, with (seemingly) a majority of presenters opting for default layouts and templates. The problem is, we\u2019re wired for story, not bullet points. A related failure is our use of available technology.\r\n\r\nIn 2001, Seth Godin wrote a wonderful\u2014and instructive\u2014rant on these points:\u00a0<em>Really Bad PowerPoint (and How to Avoid It)<\/em>, blaming Microsoft for countless ineffective presentations:\r\n<p style=\"padding-left: 30px;\">Microsoft has built wizards and templates right into PowerPoint. And those \u201chelpful\u201d tools are the main reason that we\u2019ve got to live with page after page of bullets, with big headlines and awful backgrounds. Let\u2019s not even get started on the built-in clip art.<\/p>\r\nIn response to a question regarding \u201cdeath by PowerPoint\u201d on the TechTarget Network, Margaret Rouse provided this definition: \u201ca phenomenon cause by the poor use of presentation software,\u201d identifying the primary contributors of this condition as \u201cconfusing graphics, slides with too much text and presenters whose idea of a good presentation is to read 40 slides out loud.\u201d\r\n\r\nSo how do we avoid causing \u201cdeath by PowerPoint\u201d\u2014or by whatever presentation software we use? The common denominator of presentation mistakes is that they represent a failure of communication. This failure can be attributed to two errors: too much or too little. The error of too much is generally the result of trying to use slides as a teleprompter or a substitute to a report, or, it would seem, to bludgeon the audience into submission. Of course, this method tends to have an alternate effect, namely, prompting audience members to walk out or tune out, turning their attention instead to doodling or their device of choice.\r\n\r\nWhat bad presentations have too little of is emotion. Presentation expert and author of the classic Presentation Zen (and four related books) Gar Reynolds captures the crux of the problem: \u201ca good presentation is a mix of logic, data, emotion, and inspiration. We are usually OK with the logic and data part, but fail on the emotional and inspirational end.\u201d\u00a0There\u2019s also a hybrid too-little-too much mistake, where too little substance and\/or no design sensibility is\u2014in the mind of the presenter\u2014offset by transitions and special effects. Heed Seth Godin\u2019s advice: \u201cNo dissolves, spins or other transitions. None.\u201d\r\n\r\nThe 10\/20\/30 rule, generally attributed to venture capitalist Guy Kawasaki, is a good guideline to help you achieve a \u201cjust right\u201d balance in your presentations. Geared for entrepreneurs pitching their business, his advice is a discipline that would improve the quality\u2014and effectiveness\u2014of most presentations. In brief, 10\/20\/30 translates to a maximum of 10 slides, a maximum of 20 minutes and a minimum of 30 point font.\r\n\r\n[caption id=\"attachment_2069\" align=\"aligncenter\" width=\"400\"]<img class=\"wp-image-2069\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/10\/22153922\/102030-1024x328-300x96.png\" alt=\"A visual representation of the 10\/20\/30 rule as described in the text.\" width=\"400\" height=\"128\" \/> Your presentation should have no more than 10 slides, take no more than 20 minutes, and use type no smaller than 30 point font.[\/caption]\r\n\r\nWhile this rule is a good starting point, it doesn't overrule your audience analysis or understanding of your purpose. Sometimes, you may need more slides or have a more involved purpose\u2014like training people in new software or presenting the results of a research study\u2014that takes more than 20 minutes to address. In that case, go with what your audience needs and what will make your presentation most effective. The concept behind the 10\/20\/30 rule\u2014to make new learning easy for your audience to take in, process and remember\u2014should still be your guide even if you don't follow the rule exactly.\r\n<div class=\"textbox key-takeaways\">\r\n<h3>David JP Phillips:\u00a0How to Avoid Death by PowerPoint<\/h3>\r\nIn this speech, David JP Phillips explains how to optimize your slide presentation to help your audience focus on your message and get your point across.\r\n\r\nhttps:\/\/youtu.be\/Iwpi1Lm6dFo\r\n\r\nYou can view the <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/Public_Speaking\/transcripts\/HowToAvoidDeathByPowerPoint_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"How to avoid death By PowerPoint | David JP Phillips | TEDxStockholmSalon\" here (opens in new window)<\/a>.\r\n\r\n<\/div>\r\n[reveal-answer q=\"173660\"]Works Cited[\/reveal-answer]\r\n[hidden-answer a=\"173660\"]\r\n<p class=\"hanging-indent\">Godin, Seth,\u00a0<em>Really Bad PowerPoint (and How to Avoid It)<\/em>, 2001.<\/p>\r\n<p class=\"hanging-indent\">Rouse, Margaret. \"What is death by PowerPoint?\"\u00a0<em>TechTarget Network<\/em>.\u00a0https:\/\/whatis.techtarget.com\/definition\/death-by-PowerPoint<\/p>\r\n<p class=\"hanging-indent\">Reynolds, Garr. \u201c10 tips for Improving Your Presentations Today,\u201d Presentation Zen. Nov 2014.\u00a0https:\/\/www.presentationzen.com\/presentationzen\/2014\/11\/10-tips-for-improving-your-presentations-lectures-speeches.html<\/p>\r\n<p class=\"hanging-indent\">Godin, Seth.\u00a0<em>Fix Your Really Bad PowerPoint<\/em>. Ebook, sethgodin.com, 2001.<\/p>\r\n<p class=\"hanging-indent\">Kawasaki, Guy.\u00a0<em>The 10\/20\/30 Rule of PowerPoint<\/em>. December 2005.\u00a0https:\/\/guykawasaki.com\/the_102030_rule\/<\/p>\r\n[\/hidden-answer]\r\n\r\n&nbsp;","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<p>Determine whether your presentation will be enhanced by a visual aid<\/p>\n<p>Identify common missteps that lead to bad presentations<\/p>\n<\/div>\n<p>Before you just open up PowerPoint and begin creating slides, you should stop for a moment and consider what type of visual aid will best serve your purpose and if you even need an aid at all. Select a visual aid that adds to your presentation in a meaningful way, not one that is merely something pretty to look at or a substitute for thorough preparation.<\/p>\n<p>Visual aids serve a unique role in a presentation, and you should consider the specific purpose and desired outcome of your speech when determining if, when, to what extent, and in what format you use visual aids.<\/p>\n<p>Here\u2019s a quick checklist to decide whether electronic visual aids (e.g., PowerPoint) are a good idea for your presentation:<\/p>\n<ul>\n<li>If the presentation is an assignment for class or part of your job, are you <strong>required<\/strong> or <strong>expected<\/strong> to have visual aids?\n<ul>\n<li>If so, you should use visuals. Make sure you pay attention to any technical or formatting requirements.<\/li>\n<\/ul>\n<\/li>\n<li>Are the visuals you have in mind\u00a0<strong>relevant\u00a0<\/strong>to your topic?\n<ul>\n<li>In some cases, visuals almost go without saying. If you\u2019re presenting on the artist Amy Sherald, it makes good sense to show examples of her work. If you\u2019re just putting up a slide for the sake of having something on the screen, you should reconsider. Everyone loves a good cat meme, but if it has nothing at all to do with your topic, it\u2019s not helping.<\/li>\n<\/ul>\n<\/li>\n<li>\u00a0Are the visuals\u00a0<strong>appealing\u00a0<\/strong>and\u00a0<strong>suitable for the occasion<\/strong>?\n<ul>\n<li>A quick search for \u201cbad PowerPoints\u201d reveals how distracting bad visuals can be. Even worse are visuals that are inappropriate for the setting or offensive to the sensibilities of your audience.<\/li>\n<\/ul>\n<\/li>\n<li>\u00a0Can you keep the information\u00a0<strong>simple<\/strong>\u00a0enough for your viewers to grasp quickly?\n<ul>\n<li>If you need complicated text, data, facts, or figures, it might be a better option to give your audience a handout they can peruse later.<\/li>\n<\/ul>\n<\/li>\n<li>\u00a0Can all your viewers\u00a0<strong>see your visuals<\/strong>\u00a0from anywhere in the room?\n<ul>\n<li>If there\u2019s no projector, for instance, just holding up your laptop isn\u2019t going to cut it. Not being able to see the visuals easily is frustrating for everyone.<\/li>\n<\/ul>\n<\/li>\n<li>\u00a0Can you\u00a0<strong>count on the technology\u00a0<\/strong>to work? Do you have\u00a0<strong>time to set it up<\/strong>\u00a0and\u00a0<strong>practice<\/strong>\u00a0using it?\n<ul>\n<li>Spending 15 minutes trying to fix the A\/V setup is a highly counter-productive way to start your speech.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Visuals can\u00a0<strong>spark interest<\/strong>, build\u00a0<strong>emotional connections<\/strong>,\u00a0<strong>clarify<\/strong>\u00a0your words,\u00a0<strong>explain abstract ideas<\/strong>, help\u00a0<strong>draw conclusions<\/strong>, or\u00a0<strong>increase understanding<\/strong>. Done well\u2014simple, visible, relevant, memorable, and audience-focused\u2014visual aids can have a profound impact on your audience and your overall message. Not just any visual will do, however. Each visual should be relevant to your message, convey an important point, be clearly understandable, and be visible by your entire audience. Visuals should be used to make concepts easier to understand and to reinforce your message. They should illustrate important points that are otherwise hard to understand.<\/p>\n<h2>Bad Presentations<\/h2>\n<div id=\"attachment_3113\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3113\" class=\"size-medium wp-image-3113\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5599\/2021\/03\/12200509\/ppt-300x200.jpg\" alt=\"Audience looking at powerpoint slide with a lot of text on it\" width=\"300\" height=\"200\" \/><\/p>\n<p id=\"caption-attachment-3113\" class=\"wp-caption-text\">This PowerPoint has way too much text on it! And the text is small . . . and red and pink! Chances are good a slide like this has lost the audience already.<\/p>\n<\/div>\n<p>Why are there still so many bad presentations? Wouldn\u2019t you think that modern communication technology\u2014considering the advances in graphics and communications software alone!\u2014would lead to more compelling presentations? Interestingly, the problem is, to some extent, the technology. It\u2019s estimated that 30 million PowerPoint presentations are created every day, with (seemingly) a majority of presenters opting for default layouts and templates. The problem is, we\u2019re wired for story, not bullet points. A related failure is our use of available technology.<\/p>\n<p>In 2001, Seth Godin wrote a wonderful\u2014and instructive\u2014rant on these points:\u00a0<em>Really Bad PowerPoint (and How to Avoid It)<\/em>, blaming Microsoft for countless ineffective presentations:<\/p>\n<p style=\"padding-left: 30px;\">Microsoft has built wizards and templates right into PowerPoint. And those \u201chelpful\u201d tools are the main reason that we\u2019ve got to live with page after page of bullets, with big headlines and awful backgrounds. Let\u2019s not even get started on the built-in clip art.<\/p>\n<p>In response to a question regarding \u201cdeath by PowerPoint\u201d on the TechTarget Network, Margaret Rouse provided this definition: \u201ca phenomenon cause by the poor use of presentation software,\u201d identifying the primary contributors of this condition as \u201cconfusing graphics, slides with too much text and presenters whose idea of a good presentation is to read 40 slides out loud.\u201d<\/p>\n<p>So how do we avoid causing \u201cdeath by PowerPoint\u201d\u2014or by whatever presentation software we use? The common denominator of presentation mistakes is that they represent a failure of communication. This failure can be attributed to two errors: too much or too little. The error of too much is generally the result of trying to use slides as a teleprompter or a substitute to a report, or, it would seem, to bludgeon the audience into submission. Of course, this method tends to have an alternate effect, namely, prompting audience members to walk out or tune out, turning their attention instead to doodling or their device of choice.<\/p>\n<p>What bad presentations have too little of is emotion. Presentation expert and author of the classic Presentation Zen (and four related books) Gar Reynolds captures the crux of the problem: \u201ca good presentation is a mix of logic, data, emotion, and inspiration. We are usually OK with the logic and data part, but fail on the emotional and inspirational end.\u201d\u00a0There\u2019s also a hybrid too-little-too much mistake, where too little substance and\/or no design sensibility is\u2014in the mind of the presenter\u2014offset by transitions and special effects. Heed Seth Godin\u2019s advice: \u201cNo dissolves, spins or other transitions. None.\u201d<\/p>\n<p>The 10\/20\/30 rule, generally attributed to venture capitalist Guy Kawasaki, is a good guideline to help you achieve a \u201cjust right\u201d balance in your presentations. Geared for entrepreneurs pitching their business, his advice is a discipline that would improve the quality\u2014and effectiveness\u2014of most presentations. In brief, 10\/20\/30 translates to a maximum of 10 slides, a maximum of 20 minutes and a minimum of 30 point font.<\/p>\n<div id=\"attachment_2069\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2069\" class=\"wp-image-2069\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/10\/22153922\/102030-1024x328-300x96.png\" alt=\"A visual representation of the 10\/20\/30 rule as described in the text.\" width=\"400\" height=\"128\" \/><\/p>\n<p id=\"caption-attachment-2069\" class=\"wp-caption-text\">Your presentation should have no more than 10 slides, take no more than 20 minutes, and use type no smaller than 30 point font.<\/p>\n<\/div>\n<p>While this rule is a good starting point, it doesn&#8217;t overrule your audience analysis or understanding of your purpose. Sometimes, you may need more slides or have a more involved purpose\u2014like training people in new software or presenting the results of a research study\u2014that takes more than 20 minutes to address. In that case, go with what your audience needs and what will make your presentation most effective. The concept behind the 10\/20\/30 rule\u2014to make new learning easy for your audience to take in, process and remember\u2014should still be your guide even if you don&#8217;t follow the rule exactly.<\/p>\n<div class=\"textbox key-takeaways\">\n<h3>David JP Phillips:\u00a0How to Avoid Death by PowerPoint<\/h3>\n<p>In this speech, David JP Phillips explains how to optimize your slide presentation to help your audience focus on your message and get your point across.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"How to avoid death By PowerPoint | David JP Phillips | TEDxStockholmSalon\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Iwpi1Lm6dFo?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/Public_Speaking\/transcripts\/HowToAvoidDeathByPowerPoint_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;How to avoid death By PowerPoint | David JP Phillips | TEDxStockholmSalon&#8221; here (opens in new window)<\/a>.<\/p>\n<\/div>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q173660\">Works Cited<\/span><\/p>\n<div id=\"q173660\" class=\"hidden-answer\" style=\"display: none\">\n<p class=\"hanging-indent\">Godin, Seth,\u00a0<em>Really Bad PowerPoint (and How to Avoid It)<\/em>, 2001.<\/p>\n<p class=\"hanging-indent\">Rouse, Margaret. &#8220;What is death by PowerPoint?&#8221;\u00a0<em>TechTarget Network<\/em>.\u00a0https:\/\/whatis.techtarget.com\/definition\/death-by-PowerPoint<\/p>\n<p class=\"hanging-indent\">Reynolds, Garr. \u201c10 tips for Improving Your Presentations Today,\u201d Presentation Zen. Nov 2014.\u00a0https:\/\/www.presentationzen.com\/presentationzen\/2014\/11\/10-tips-for-improving-your-presentations-lectures-speeches.html<\/p>\n<p class=\"hanging-indent\">Godin, Seth.\u00a0<em>Fix Your Really Bad PowerPoint<\/em>. Ebook, sethgodin.com, 2001.<\/p>\n<p class=\"hanging-indent\">Kawasaki, Guy.\u00a0<em>The 10\/20\/30 Rule of PowerPoint<\/em>. December 2005.\u00a0https:\/\/guykawasaki.com\/the_102030_rule\/<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-660\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Worst Powerpoint Ever. <strong>Authored by<\/strong>: Oran Viriyincy. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/viriyincy\/6480725395\">https:\/\/www.flickr.com\/photos\/viriyincy\/6480725395<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">Lumen Learning authored content<\/div><ul class=\"citation-list\"><li>Does Your Presentation Need Visuals?. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/chapter\/does-your-presentation-need-visuals\/\">https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/chapter\/does-your-presentation-need-visuals\/<\/a>. <strong>Project<\/strong>: Public Speaking. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Bad presentations. <strong>Authored by<\/strong>: Nina Burokas. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/bad-presentations\/\">https:\/\/courses.lumenlearning.com\/wm-businesscommunicationmgrs\/chapter\/bad-presentations\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" 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