Introduction to the Recruitment Process

What you’ll learn to do: Discuss the recruitment process

The essence of recruiting is expressed in researcher, advisor and bestselling author Jim Collin’s classic recommendation: “get the right people on the bus.” This analogy, presented in his 2001 bestseller Good to Great, reflects the realities of operating in a dynamic and disruptive environment.[1] In the years since, this insight has been widely recognized as a critical business success factor. Recent economic, labor and technological trends have only increased the stakes. In this section, we’ll discuss the recruitment process and the importance of employer branding.

  1. Collins, Jim. Good to Great. New York, New York: Harper Collins, 2001.