{"id":150,"date":"2019-07-10T16:06:23","date_gmt":"2019-07-10T16:06:23","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/?post_type=chapter&#038;p=150"},"modified":"2024-04-25T01:22:02","modified_gmt":"2024-04-25T01:22:02","slug":"employer-branding","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/chapter\/employer-branding\/","title":{"raw":"Employer Branding","rendered":"Employer Branding"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Outcomes<\/h3>\r\n<ul>\r\n \t<li>Discuss the importance of employer branding<\/li>\r\n \t<li>Discuss how to build your brand as an employer<\/li>\r\n<\/ul>\r\n<\/div>\r\nA positive employer brand is important for two primary reasons: it affects an organization\u2019s ability to attract and retain talent and it has financial and productivity implications.\r\n\r\n<img class=\"alignright wp-image-580\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4056\/2019\/07\/31225209\/woman-3365370_1920-1024x858.jpg\" alt=\"A photograph of four business professionals. Each is holding up a sign shaped like a word balloon. Each sign is a different color.\" width=\"400\" height=\"335\" \/>In a Harvard Business Review article, Global VP of LinkedIn Talent Solutions Wade Burgess observed that workers now \u201chave more choices and bargaining power than they\u2019ve had in nearly a decade.\u201d[footnote]Burgess, Wade. \"<a href=\"https:\/\/hbr.org\/2016\/03\/a-bad-reputation-costs-company-at-least-10-more-per-hire\" target=\"_blank\" rel=\"noopener\">A Bad Reputation Costs a Company at Least 10% More Per Hire<\/a>.\" Harvard Business Review. March 29, 2016. Accessed July 15, 2019.[\/footnote] Burgess reported that a nationally representative survey of full-time professionals found that candidate choices are increasingly based on employer brand, with three factors contributing most to a bad reputation as a place to work:\r\n<ul>\r\n \t<li>lack of job security<\/li>\r\n \t<li>dysfunctional teams<\/li>\r\n \t<li>poor leadership<\/li>\r\n<\/ul>\r\nOn the other side, the three key factors for a positive reputation were as follows:\r\n<ul>\r\n \t<li>stability<\/li>\r\n \t<li>opportunities for career growth<\/li>\r\n \t<li>the ability to work with a high-performing team<\/li>\r\n<\/ul>\r\nThe research also established that there was a financial cost to a poor reputation. Specifically, researchers determined that the minimum premium required to convince a candidate to take a job at a company with bad reputation was 10% (roughly $4,725 per hire). Assuming an annual turnover of 16.4%, a company of 10,000 employees could spend up to $7.6 million in additional salary to compensate for its poor reputation.[footnote]Ibid.[\/footnote]\r\n\r\nThat\u2019s not the end of the bad news; almost half of the respondents indicated that they wouldn\u2019t even consider taking a job with a company that exhibited the three negative employer brand factors. CRO (Corporate Responsibility Officers) Magazine\u2019s statistic on that point is even higher; the magazine reports that 86% of women and 67% of men (U.S. data) wouldn\u2019t join a company with a bad reputation.[footnote]Kunsman, Todd. \"<a href=\"https:\/\/everyonesocial.com\/blog\/employer-branding-statistics\/\" target=\"_blank\" rel=\"noopener\">The 28 Employer Branding Statistics Your Company Must Know<\/a>.\" EveryoneSocial. January 15, 2019. Accessed July 15, 2019.[\/footnote]\r\n\r\nSo what's the upside? <em>CR (Corporate Responsibility) Magazine<\/em> reports that 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation.[footnote]Ibid.[\/footnote]\u00a0Additionally, Office Vibe cites the statistic that investing in employer brand can reduce employee turnover by 28%.[footnote]Robins, Alison. \"<a href=\"https:\/\/www.officevibe.com\/blog\/12-recruiting-stats\" target=\"_blank\" rel=\"noopener\">12 Recruiting Statistics That Will Change The Way You Hire<\/a>.\" Officevibe. April 27, 2017. Accessed July 15, 2019.[\/footnote]\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Question<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/c263b36a-bb24-48e8-9fe3-97a0563a7805\r\n\r\n<\/div>\r\n<img class=\"alignright wp-image-577\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4056\/2019\/07\/31210315\/brand-1027862_1920-1024x1024.jpg\" alt=\"illustration of a person holding the word &quot;Brand.&quot; There are several other smaller instances of the word &quot;Brand&quot; on the ground.\" width=\"400\" height=\"400\" \/>So, that we know that it's essential to have a good brand as an employer, but how can you build that brand? Burgess\u2019 brand-building recommendations are relevant to both companies with tarnished brands and those who are, perhaps, just misunderstood.\r\n<ul>\r\n \t<li><strong>Step 1: Evaluate your brand.<\/strong> Conduct surveys to determine what prospective employees think of your brand and the company as a place to work. Seconding Glassdoor\u2019s \u201cget inside the job seeker\u2019s mind\u201d point, surveys will also yield insight into candidate\u2019s concerns.<\/li>\r\n \t<li><strong>Step 2: Identify\/clarify your employer proposition.<\/strong> Knowing what inspires your employees to drive through the gate every day (and if you don\u2019t know, ask\/survey), will allow you to accurately communicate your brand and build campaigns that illustrate those attributes.<\/li>\r\n \t<li><strong>Step 3: Connect with your audience.<\/strong> Send the right message to the right people via the right medium.<\/li>\r\n \t<li><strong>Step 4: Recruit &amp; support brand ambassadors.\u00a0<\/strong>Provide your employees with engaging, shareable content, encourage them to share and amplify their efforts.<\/li>\r\n<\/ul>\r\nPerspective point: Burgess notes that \u201cthe difference between mediocre and great employer branding often is executive involvement.\u201d[footnote]Burgess, Wade. \"A Bad Reputation Costs a Company at Least 10% More Per Hire.\"[\/footnote] To that point, his final recommendation is to engage the C-suite in publishing content and social sharing.\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Question<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/5a176760-975c-4281-80a8-067bcc85a4b7\r\n\r\n<\/div>\r\nIn Global Workforce Management's \u201cTalent Trends 2019\u201d report, the authors conclude with a comment that \u201cit\u2019s more important than ever that organisations create a workplace where people want, and not just need, to work each day.\u201d[footnote]\"<a href=\"http:\/\/globalwfm.com\/Blog-Details?bid=talent-trends-2019\" target=\"_blank\" rel=\"noopener\">Talent Trends 2019<\/a>.\" Global Workforce Management. Accessed July 15, 2019.[\/footnote] That observation goes to the heart of the brand-engagement dynamic. Brand consultant and author Denise Lee Yohn cites a Gallup finding that only 13% of employees are engaged and notes that disengaged employees are estimated to cost U.S. companies $450-$550 billion annually in lost productivity.[footnote]Yohn, Denise Lee. \"<a href=\"https:\/\/hbr.org\/2018\/03\/engaging-employees-starts-with-remembering-what-your-company-stands-for\" target=\"_blank\" rel=\"noopener\">Engaging Employees Starts with Remembering What Your Company Stands For<\/a>.\" Harvard Business Review. March 13, 2018. Accessed July 15, 2019.[\/footnote] She argues that the way to make the way to effectively engage employees is by making the critical connection to achieve employee brand engagement. According to Yohn, \u201cemployee brand engagement is achieved when employees are aligned and involved with the organization\u2019s brand.\u201d To clarify, Yohn notes that \u201cIt isn\u2019t about selling anything, or even telling employees what they should do; it\u2019s about informing, inspiring, and involving employees so that they want to support and advance the brand. Only when employees are engaged with the brand will they think and act in the specific ways that produce the specific results the company is seeking.\u201d","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Discuss the importance of employer branding<\/li>\n<li>Discuss how to build your brand as an employer<\/li>\n<\/ul>\n<\/div>\n<p>A positive employer brand is important for two primary reasons: it affects an organization\u2019s ability to attract and retain talent and it has financial and productivity implications.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-580\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4056\/2019\/07\/31225209\/woman-3365370_1920-1024x858.jpg\" alt=\"A photograph of four business professionals. Each is holding up a sign shaped like a word balloon. Each sign is a different color.\" width=\"400\" height=\"335\" \/>In a Harvard Business Review article, Global VP of LinkedIn Talent Solutions Wade Burgess observed that workers now \u201chave more choices and bargaining power than they\u2019ve had in nearly a decade.\u201d<a class=\"footnote\" title=\"Burgess, Wade. &quot;A Bad Reputation Costs a Company at Least 10% More Per Hire.&quot; Harvard Business Review. March 29, 2016. Accessed July 15, 2019.\" id=\"return-footnote-150-1\" href=\"#footnote-150-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a> Burgess reported that a nationally representative survey of full-time professionals found that candidate choices are increasingly based on employer brand, with three factors contributing most to a bad reputation as a place to work:<\/p>\n<ul>\n<li>lack of job security<\/li>\n<li>dysfunctional teams<\/li>\n<li>poor leadership<\/li>\n<\/ul>\n<p>On the other side, the three key factors for a positive reputation were as follows:<\/p>\n<ul>\n<li>stability<\/li>\n<li>opportunities for career growth<\/li>\n<li>the ability to work with a high-performing team<\/li>\n<\/ul>\n<p>The research also established that there was a financial cost to a poor reputation. Specifically, researchers determined that the minimum premium required to convince a candidate to take a job at a company with bad reputation was 10% (roughly $4,725 per hire). Assuming an annual turnover of 16.4%, a company of 10,000 employees could spend up to $7.6 million in additional salary to compensate for its poor reputation.<a class=\"footnote\" title=\"Ibid.\" id=\"return-footnote-150-2\" href=\"#footnote-150-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/p>\n<p>That\u2019s not the end of the bad news; almost half of the respondents indicated that they wouldn\u2019t even consider taking a job with a company that exhibited the three negative employer brand factors. CRO (Corporate Responsibility Officers) Magazine\u2019s statistic on that point is even higher; the magazine reports that 86% of women and 67% of men (U.S. data) wouldn\u2019t join a company with a bad reputation.<a class=\"footnote\" title=\"Kunsman, Todd. &quot;The 28 Employer Branding Statistics Your Company Must Know.&quot; EveryoneSocial. January 15, 2019. Accessed July 15, 2019.\" id=\"return-footnote-150-3\" href=\"#footnote-150-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a><\/p>\n<p>So what&#8217;s the upside? <em>CR (Corporate Responsibility) Magazine<\/em> reports that 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation.<a class=\"footnote\" title=\"Ibid.\" id=\"return-footnote-150-4\" href=\"#footnote-150-4\" aria-label=\"Footnote 4\"><sup class=\"footnote\">[4]<\/sup><\/a>\u00a0Additionally, Office Vibe cites the statistic that investing in employer brand can reduce employee turnover by 28%.<a class=\"footnote\" title=\"Robins, Alison. &quot;12 Recruiting Statistics That Will Change The Way You Hire.&quot; Officevibe. April 27, 2017. Accessed July 15, 2019.\" id=\"return-footnote-150-5\" href=\"#footnote-150-5\" aria-label=\"Footnote 5\"><sup class=\"footnote\">[5]<\/sup><\/a><\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"assessment_practice_c263b36a-bb24-48e8-9fe3-97a0563a7805\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/c263b36a-bb24-48e8-9fe3-97a0563a7805?iframe_resize_id=assessment_practice_id_c263b36a-bb24-48e8-9fe3-97a0563a7805\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-577\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4056\/2019\/07\/31210315\/brand-1027862_1920-1024x1024.jpg\" alt=\"illustration of a person holding the word &quot;Brand.&quot; There are several other smaller instances of the word &quot;Brand&quot; on the ground.\" width=\"400\" height=\"400\" \/>So, that we know that it&#8217;s essential to have a good brand as an employer, but how can you build that brand? Burgess\u2019 brand-building recommendations are relevant to both companies with tarnished brands and those who are, perhaps, just misunderstood.<\/p>\n<ul>\n<li><strong>Step 1: Evaluate your brand.<\/strong> Conduct surveys to determine what prospective employees think of your brand and the company as a place to work. Seconding Glassdoor\u2019s \u201cget inside the job seeker\u2019s mind\u201d point, surveys will also yield insight into candidate\u2019s concerns.<\/li>\n<li><strong>Step 2: Identify\/clarify your employer proposition.<\/strong> Knowing what inspires your employees to drive through the gate every day (and if you don\u2019t know, ask\/survey), will allow you to accurately communicate your brand and build campaigns that illustrate those attributes.<\/li>\n<li><strong>Step 3: Connect with your audience.<\/strong> Send the right message to the right people via the right medium.<\/li>\n<li><strong>Step 4: Recruit &amp; support brand ambassadors.\u00a0<\/strong>Provide your employees with engaging, shareable content, encourage them to share and amplify their efforts.<\/li>\n<\/ul>\n<p>Perspective point: Burgess notes that \u201cthe difference between mediocre and great employer branding often is executive involvement.\u201d<a class=\"footnote\" title=\"Burgess, Wade. &quot;A Bad Reputation Costs a Company at Least 10% More Per Hire.&quot;\" id=\"return-footnote-150-6\" href=\"#footnote-150-6\" aria-label=\"Footnote 6\"><sup class=\"footnote\">[6]<\/sup><\/a> To that point, his final recommendation is to engage the C-suite in publishing content and social sharing.<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"assessment_practice_5a176760-975c-4281-80a8-067bcc85a4b7\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/5a176760-975c-4281-80a8-067bcc85a4b7?iframe_resize_id=assessment_practice_id_5a176760-975c-4281-80a8-067bcc85a4b7\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<p>In Global Workforce Management&#8217;s \u201cTalent Trends 2019\u201d report, the authors conclude with a comment that \u201cit\u2019s more important than ever that organisations create a workplace where people want, and not just need, to work each day.\u201d<a class=\"footnote\" title=\"&quot;Talent Trends 2019.&quot; Global Workforce Management. Accessed July 15, 2019.\" id=\"return-footnote-150-7\" href=\"#footnote-150-7\" aria-label=\"Footnote 7\"><sup class=\"footnote\">[7]<\/sup><\/a> That observation goes to the heart of the brand-engagement dynamic. Brand consultant and author Denise Lee Yohn cites a Gallup finding that only 13% of employees are engaged and notes that disengaged employees are estimated to cost U.S. companies $450-$550 billion annually in lost productivity.<a class=\"footnote\" title=\"Yohn, Denise Lee. &quot;Engaging Employees Starts with Remembering What Your Company Stands For.&quot; Harvard Business Review. March 13, 2018. Accessed July 15, 2019.\" id=\"return-footnote-150-8\" href=\"#footnote-150-8\" aria-label=\"Footnote 8\"><sup class=\"footnote\">[8]<\/sup><\/a> She argues that the way to make the way to effectively engage employees is by making the critical connection to achieve employee brand engagement. According to Yohn, \u201cemployee brand engagement is achieved when employees are aligned and involved with the organization\u2019s brand.\u201d To clarify, Yohn notes that \u201cIt isn\u2019t about selling anything, or even telling employees what they should do; it\u2019s about informing, inspiring, and involving employees so that they want to support and advance the brand. Only when employees are engaged with the brand will they think and act in the specific ways that produce the specific results the company is seeking.\u201d<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-150\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Employer Branding. <strong>Authored by<\/strong>: Nina Burokas. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Brand. <strong>Authored by<\/strong>: Peggy and Marco Lachmann-Anke. <strong>Provided by<\/strong>: Pixabay. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/illustrations\/brand-business-company-mark-focus-1027862\/\">https:\/\/pixabay.com\/illustrations\/brand-business-company-mark-focus-1027862\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em>. <strong>License Terms<\/strong>: Pixabay License<\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Specific attribution<\/div><ul class=\"citation-list\"><li>Untitled. <strong>Authored by<\/strong>: rawpixel. <strong>Provided by<\/strong>: Pixabay. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/photos\/woman-man-group-office-teamwork-3365370\/\">https:\/\/pixabay.com\/photos\/woman-man-group-office-teamwork-3365370\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em>. <strong>License Terms<\/strong>: Pixabay License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-150-1\">Burgess, Wade. \"<a href=\"https:\/\/hbr.org\/2016\/03\/a-bad-reputation-costs-company-at-least-10-more-per-hire\" target=\"_blank\" rel=\"noopener\">A Bad Reputation Costs a Company at Least 10% More Per Hire<\/a>.\" Harvard Business Review. March 29, 2016. Accessed July 15, 2019. <a href=\"#return-footnote-150-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-150-2\">Ibid. <a href=\"#return-footnote-150-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-150-3\">Kunsman, Todd. \"<a href=\"https:\/\/everyonesocial.com\/blog\/employer-branding-statistics\/\" target=\"_blank\" rel=\"noopener\">The 28 Employer Branding Statistics Your Company Must Know<\/a>.\" EveryoneSocial. January 15, 2019. Accessed July 15, 2019. <a href=\"#return-footnote-150-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><li id=\"footnote-150-4\">Ibid. <a href=\"#return-footnote-150-4\" class=\"return-footnote\" aria-label=\"Return to footnote 4\">&crarr;<\/a><\/li><li id=\"footnote-150-5\">Robins, Alison. \"<a href=\"https:\/\/www.officevibe.com\/blog\/12-recruiting-stats\" target=\"_blank\" rel=\"noopener\">12 Recruiting Statistics That Will Change The Way You Hire<\/a>.\" Officevibe. April 27, 2017. Accessed July 15, 2019. <a href=\"#return-footnote-150-5\" class=\"return-footnote\" aria-label=\"Return to footnote 5\">&crarr;<\/a><\/li><li id=\"footnote-150-6\">Burgess, Wade. \"A Bad Reputation Costs a Company at Least 10% More Per Hire.\" <a href=\"#return-footnote-150-6\" class=\"return-footnote\" aria-label=\"Return to footnote 6\">&crarr;<\/a><\/li><li id=\"footnote-150-7\">\"<a href=\"http:\/\/globalwfm.com\/Blog-Details?bid=talent-trends-2019\" target=\"_blank\" rel=\"noopener\">Talent Trends 2019<\/a>.\" Global Workforce Management. Accessed July 15, 2019. <a href=\"#return-footnote-150-7\" class=\"return-footnote\" aria-label=\"Return to footnote 7\">&crarr;<\/a><\/li><li id=\"footnote-150-8\">Yohn, Denise Lee. \"<a href=\"https:\/\/hbr.org\/2018\/03\/engaging-employees-starts-with-remembering-what-your-company-stands-for\" target=\"_blank\" rel=\"noopener\">Engaging Employees Starts with Remembering What Your Company Stands For<\/a>.\" Harvard Business Review. March 13, 2018. Accessed July 15, 2019. <a href=\"#return-footnote-150-8\" class=\"return-footnote\" aria-label=\"Return to footnote 8\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":17,"menu_order":4,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Employer Branding\",\"author\":\"Nina Burokas\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Brand\",\"author\":\"Peggy and Marco Lachmann-Anke\",\"organization\":\"Pixabay\",\"url\":\"https:\/\/pixabay.com\/illustrations\/brand-business-company-mark-focus-1027862\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"Pixabay License\"},{\"type\":\"cc-attribution\",\"description\":\"Untitled\",\"author\":\"rawpixel\",\"organization\":\"Pixabay\",\"url\":\"https:\/\/pixabay.com\/photos\/woman-man-group-office-teamwork-3365370\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"Pixabay License\"}]","CANDELA_OUTCOMES_GUID":"0d6f54ca-3ea9-41f3-b98e-2c682cf6f8dc, 2e8c210e-e815-4840-85bc-7087f1dc8c90, acd382d0-1a82-454e-be0b-9548f1939f34","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-150","chapter","type-chapter","status-publish","hentry"],"part":145,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":12,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters\/150\/revisions"}],"predecessor-version":[{"id":3341,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters\/150\/revisions\/3341"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/parts\/145"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters\/150\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapter-type?post=150"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/contributor?post=150"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/license?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}