{"id":625,"date":"2019-08-05T16:55:16","date_gmt":"2019-08-05T16:55:16","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/?post_type=chapter&#038;p=625"},"modified":"2024-04-24T23:22:36","modified_gmt":"2024-04-24T23:22:36","slug":"what-is-people-analytics","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/chapter\/what-is-people-analytics\/","title":{"raw":"What is People Analytics?","rendered":"What is People Analytics?"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Outcomes<\/h3>\r\n<ul>\r\n \t<li>Define the term people analytics<\/li>\r\n<\/ul>\r\n<\/div>\r\n<blockquote>When we use data to uncover the workplace behaviors that make people effective, happy, creative, experts, leaders, followers, early adopters, and so on, we are using \u201cpeople analytics.\u201d\r\n\r\n\u2014Ben Waber<\/blockquote>\r\n<em>People Analytics<\/em> author and Humanyze CEO, Ben Waber, defines people analytics as a \u201cdata driven approach to people-related decisions and practices.\" Analytics are data points that help organizations improve their business practices. People analytics, therefore, is the application of what you can learn about your business from the people who work for you. For instance, if you have a salesperson who has increased her sales using new techniques that she learned from a training, you might use that data point to create a new training program for the whole sales team.\r\n\r\nPeople analytics are insights derived from an organization\u2019s employee data. When people work for an organization, there are data points that businesses can use to improve the organization. That data provides value for HR and business leaders to use when they are trying create actionable insights that improve business outcomes. Leaders may use people analytics to create strategies and plan for the future of the business. People analytics may be used for quarterly planning or long-term business strategy.\r\n\r\nRiskIQ chief data scientist, Adam Hunt, notes: \u201cThe amount of data you can grab, if you want, is immense, but if you\u2019re not doing anything with it, turning it into something interesting, what good is it? Data science is about giving that data a purpose.\u201d[footnote]Stokkel, Bastiaan. \"<a href=\"https:\/\/www.analyticsinhr.com\/blog\/trending-hr-analytics-articles-of-july-2018\/\" target=\"_blank\" rel=\"noopener\">Top 5 Trending HR Analytics Articles of July 2018<\/a>.\" AIHR Analytics. 2018. Accessed August 06, 2019.[\/footnote] In other words, the data should help drive continuous improvement of a business' performance.What is the purpose of using people analytics? People analytics help business leaders make informed decisions. In Human Resource Management, people analytics can help influence strategies for recruiting, training, and retaining talent in your organization.\r\n\r\n<img class=\"alignright wp-image-712\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4056\/2019\/08\/06185638\/statistics-3411473_1920-1024x683.jpg\" alt=\"A presentation board. The board has several charts on it, some bar charts, some pie charts, and other line graphs.\" width=\"400\" height=\"267\" \/>\r\n\r\nAccording to <em>People Analytics for Dummies<\/em> author Mike West, the term \u201cpeople analytics\u201d was derived from Google\u2019s reference to Human Resources as People Operations and, thus, the associated analytics \u201cpeople analytics.\u201d[footnote]West, Mike. \"<a href=\"https:\/\/www.linkedin.com\/pulse\/paqa-what-history-people-analytics-mike-west\/\" target=\"_blank\" rel=\"noopener\">What Is the History of People Analytics?<\/a>\" LinkedIn. October 9, 2015. Accessed August 06, 2019.[\/footnote]\r\n\r\nGoogle, who West notes aspires to make all management decisions using data, formed its first formal people analytics group in 2007.\u00a0The insight point is key to understanding the purpose of people analytics.\r\n\r\nAlthough the terms \"people analytics,\" \"HR analytics,\" and \"workforce analytics\" are often used interchangeably, people analytics is the broader or umbrella concept for data science in a business context. In practice, however, the ideas are the same, which is to integrate data to improve decisions that have historically been made based on people\u2019s experience and intuition.[footnote]\"<a href=\"https:\/\/www.linkedin.com\/pulse\/paqa-what-history-people-analytics-mike-west\/\" target=\"_blank\" rel=\"noopener\">What Is People Analytics?<\/a>\"\u00a0<i>The Way We Work\u00a0<\/i>(audio blog), May 16, 2018. Accessed August 06, 2019.[\/footnote]\r\n<div class=\"textbox tryit\">\r\n<h3>PRactice Question<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/bc12efc6-e3af-4c05-9851-743a74dd1e9d\r\n\r\n<\/div>\r\nThe first instance of a group focused on Human Resource-specific analytics is believed to be the \u201cHR Decision Support\u201d team formed by pharmaceutical maker Merck in 2001. Although people analytics as a practice has been in existence for approximately 20 years, organizations adoption of associated tools and processes is still far from maturity\u2014a point we\u2019ll explore in this course.","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Define the term people analytics<\/li>\n<\/ul>\n<\/div>\n<blockquote><p>When we use data to uncover the workplace behaviors that make people effective, happy, creative, experts, leaders, followers, early adopters, and so on, we are using \u201cpeople analytics.\u201d<\/p>\n<p>\u2014Ben Waber<\/p><\/blockquote>\n<p><em>People Analytics<\/em> author and Humanyze CEO, Ben Waber, defines people analytics as a \u201cdata driven approach to people-related decisions and practices.&#8221; Analytics are data points that help organizations improve their business practices. People analytics, therefore, is the application of what you can learn about your business from the people who work for you. For instance, if you have a salesperson who has increased her sales using new techniques that she learned from a training, you might use that data point to create a new training program for the whole sales team.<\/p>\n<p>People analytics are insights derived from an organization\u2019s employee data. When people work for an organization, there are data points that businesses can use to improve the organization. That data provides value for HR and business leaders to use when they are trying create actionable insights that improve business outcomes. Leaders may use people analytics to create strategies and plan for the future of the business. People analytics may be used for quarterly planning or long-term business strategy.<\/p>\n<p>RiskIQ chief data scientist, Adam Hunt, notes: \u201cThe amount of data you can grab, if you want, is immense, but if you\u2019re not doing anything with it, turning it into something interesting, what good is it? Data science is about giving that data a purpose.\u201d<a class=\"footnote\" title=\"Stokkel, Bastiaan. &quot;Top 5 Trending HR Analytics Articles of July 2018.&quot; AIHR Analytics. 2018. Accessed August 06, 2019.\" id=\"return-footnote-625-1\" href=\"#footnote-625-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a> In other words, the data should help drive continuous improvement of a business&#8217; performance.What is the purpose of using people analytics? People analytics help business leaders make informed decisions. In Human Resource Management, people analytics can help influence strategies for recruiting, training, and retaining talent in your organization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-712\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4056\/2019\/08\/06185638\/statistics-3411473_1920-1024x683.jpg\" alt=\"A presentation board. The board has several charts on it, some bar charts, some pie charts, and other line graphs.\" width=\"400\" height=\"267\" \/><\/p>\n<p>According to <em>People Analytics for Dummies<\/em> author Mike West, the term \u201cpeople analytics\u201d was derived from Google\u2019s reference to Human Resources as People Operations and, thus, the associated analytics \u201cpeople analytics.\u201d<a class=\"footnote\" title=\"West, Mike. &quot;What Is the History of People Analytics?&quot; LinkedIn. October 9, 2015. Accessed August 06, 2019.\" id=\"return-footnote-625-2\" href=\"#footnote-625-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/p>\n<p>Google, who West notes aspires to make all management decisions using data, formed its first formal people analytics group in 2007.\u00a0The insight point is key to understanding the purpose of people analytics.<\/p>\n<p>Although the terms &#8220;people analytics,&#8221; &#8220;HR analytics,&#8221; and &#8220;workforce analytics&#8221; are often used interchangeably, people analytics is the broader or umbrella concept for data science in a business context. In practice, however, the ideas are the same, which is to integrate data to improve decisions that have historically been made based on people\u2019s experience and intuition.<a class=\"footnote\" title=\"&quot;What Is People Analytics?&quot;\u00a0The Way We Work\u00a0(audio blog), May 16, 2018. Accessed August 06, 2019.\" id=\"return-footnote-625-3\" href=\"#footnote-625-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a><\/p>\n<div class=\"textbox tryit\">\n<h3>PRactice Question<\/h3>\n<p>\t<iframe id=\"assessment_practice_bc12efc6-e3af-4c05-9851-743a74dd1e9d\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/bc12efc6-e3af-4c05-9851-743a74dd1e9d?iframe_resize_id=assessment_practice_id_bc12efc6-e3af-4c05-9851-743a74dd1e9d\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<p>The first instance of a group focused on Human Resource-specific analytics is believed to be the \u201cHR Decision Support\u201d team formed by pharmaceutical maker Merck in 2001. Although people analytics as a practice has been in existence for approximately 20 years, organizations adoption of associated tools and processes is still far from maturity\u2014a point we\u2019ll explore in this course.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-625\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>What is People Analytics?. <strong>Authored by<\/strong>: Nina Burokas. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Specific attribution<\/div><ul class=\"citation-list\"><li>Untitled. <strong>Authored by<\/strong>: Mudassar Iqbal. <strong>Provided by<\/strong>: Pixabay. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/illustrations\/statistics-graph-chart-data-3411473\/\">https:\/\/pixabay.com\/illustrations\/statistics-graph-chart-data-3411473\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em>. <strong>License Terms<\/strong>: Pixabay License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-625-1\">Stokkel, Bastiaan. \"<a href=\"https:\/\/www.analyticsinhr.com\/blog\/trending-hr-analytics-articles-of-july-2018\/\" target=\"_blank\" rel=\"noopener\">Top 5 Trending HR Analytics Articles of July 2018<\/a>.\" AIHR Analytics. 2018. Accessed August 06, 2019. <a href=\"#return-footnote-625-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-625-2\">West, Mike. \"<a href=\"https:\/\/www.linkedin.com\/pulse\/paqa-what-history-people-analytics-mike-west\/\" target=\"_blank\" rel=\"noopener\">What Is the History of People Analytics?<\/a>\" LinkedIn. October 9, 2015. Accessed August 06, 2019. <a href=\"#return-footnote-625-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-625-3\">\"<a href=\"https:\/\/www.linkedin.com\/pulse\/paqa-what-history-people-analytics-mike-west\/\" target=\"_blank\" rel=\"noopener\">What Is People Analytics?<\/a>\"\u00a0<i>The Way We Work\u00a0<\/i>(audio blog), May 16, 2018. Accessed August 06, 2019. <a href=\"#return-footnote-625-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":17,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"What is People Analytics?\",\"author\":\"Nina Burokas\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc-attribution\",\"description\":\"Untitled\",\"author\":\"Mudassar Iqbal\",\"organization\":\"Pixabay\",\"url\":\"https:\/\/pixabay.com\/illustrations\/statistics-graph-chart-data-3411473\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"Pixabay License\"}]","CANDELA_OUTCOMES_GUID":"608d9fb1-fd2d-49a5-984e-25899810e213, 043120d5-eeb7-4f4b-af51-56a7fe70b300","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-625","chapter","type-chapter","status-publish","hentry"],"part":621,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters\/625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":20,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters\/625\/revisions"}],"predecessor-version":[{"id":3303,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters\/625\/revisions\/3303"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/parts\/621"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapters\/625\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/media?parent=625"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/pressbooks\/v2\/chapter-type?post=625"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/contributor?post=625"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-humanresourcesmgmt\/wp-json\/wp\/v2\/license?post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}