Introduction to Promotion

What you’ll learn to do: explain how organizations use integrated marketing communication (IMC) to support their marketing strategies

The information in this section cover seven different marketing communication methods  commonly used today. This section will help you become familiar with each method, common tools associated with each method, and the advantages and disadvantages of each one.

Contribute!

Did you have an idea for improving this content? We’d love your input.

Improve this pageLearn More