{"id":11177,"date":"2018-01-10T22:14:44","date_gmt":"2018-01-10T22:14:44","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/chapter\/about-this-course\/"},"modified":"2024-05-07T16:28:31","modified_gmt":"2024-05-07T16:28:31","slug":"about-this-course","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/chapter\/about-this-course\/","title":{"raw":"About This Course","rendered":"About This Course"},"content":{"raw":"This Introduction to Business course develops students\u2019 understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business program curriculum and the workplace.\r\n<h2>Course Improvements<\/h2>\r\nWe believe in making continuous improvements to our courses in order to enhance and facilitate student learning. This newest version of the course includes data-driven improvements to assessment questions and text content in order to better illustrate, clarify, and evaluate concepts.\r\n\r\nThis new edition of Waymaker Introduction to Business includes improvements and enhancements including:\r\n<ul>\r\n \t<li>Fully revised Module 5: Legal Environment and Module 8: Entrepreneurship with new updated content.<\/li>\r\n \t<li>Added a new module, Module 17: Using Technology to Manage Business Information.<\/li>\r\n \t<li>Added practice opportunities to every learning outcome for students to enrich their learning.<\/li>\r\n<\/ul>\r\n<h2>Contributors<\/h2>\r\nThis course was developed by Lumen Learning,\u00a0supplemented by content from\u00a0<a href=\"https:\/\/openstax.org\/details\/books\/principles-economics\" target=\"_blank\" rel=\"noopener\">OpenStax Principles of Economics<\/a>\u00a0and\u00a0<a href=\"https:\/\/courses.lumenlearning.com\/boundless-business\/\" target=\"_blank\" rel=\"noopener\">Boundless Business<\/a>, with significant contributions by:\r\n\r\n<strong>Primary Content Authors<\/strong>\r\nLinda Williams, Tidewater Community College\r\nNina Burokas, Mendocino College, Saddleback College\r\nRobert Danielson, Contributor\r\nTina Lance, Germanna Community College\r\nWendy Wright, Cerritos College\r\nBetty Fitte, Tidewater Community College\r\nBob Carroll, Montgomery Community College\r\nAndrea Foster, Montgomery Community College\r\nCharlene Barker, Spokane Falls Community College\r\n\r\n<strong>Acknowledgments<\/strong>\r\nThis book has benefited from the contributions of many people, including Magdi Alkaifi,\u00a0Jeff Allen,\u00a0Kylee Allred, Anthony Avram,\u00a0Aidan Byrnes,\u00a0Michelle Cain,\u00a0Bill Chambers,\u00a0Morgan Cheramie, David Clark, Benjamin Conger, Andrea Connolly, Claudia Eckelmann, Jessica Ecker,\u00a0Luke Edwards, Gerardo Enriquiz,\u00a0Yolanda Entzminger,\u00a0Becky Forbes,\u00a0Thordur Fridjonsson, Emily Fulton, Rey Lopez Gonzalez,\u00a0Nico Goodbar, Brian Goulet, Kathryn Grace,\u00a0Ashley Griffin, Barry Hardy, Joshua Hirschfeld, Caitland Holland,\u00a0Marvin Holley,\u00a0Daniel Hossa, Teri Huff, Shawna Hunt, Kathleen Jackson, Ellen Johnson, James Keating, Tammi Lampe, Abigail M, Anni Mabasa, Aaron Marcinkevich, Ryan McMahon, Nate Moore, Kathleen Norton, Lelah Jones Olender, Sophia Pierno, Forrest Presnell, Ty Powell,\u00a0Forrest Presnell,\u00a0Kelly Pusch,\u00a0Alaina Ray, Rachel Rim, Claire Roberts, John Rolon, Jasmine Ryan, Simon Salaev, Aaron Seay,\u00a0Emilee Sheffer,\u00a0Kristy Stoddard,\u00a0Klaas Van Gelder, Dyneesha Watkins, and Renny Y.\r\n<h2>About Lumen<\/h2>\r\nLumen Learning courseware is based on open educational resources (OER). When we can find well designed, effective OER that are appropriately licensed, we use them in our courseware. When we can\u2019t find pre-existing OER, we create original content and license it as OER (under a Creative Commons Attribution license).\r\n\r\nLumen\u2019s authoring process doesn\u2019t end when our courseware is released. Our choice to adopt open educational resources means that we have the copyright permissions necessary to engage in continuous improvement of our learning content. Consequently, our courses are continually being revised and updated. Errata reported for our courseware are fixed in a matter of days, as opposed to the traditional model in which errors persist until the next \u201cedition\u201d is printed (often a year or more). Students and faculty can suggest improvements to our courses directly from within the courseware as they use it. And we conduct regular analyses to determine where students are struggling the most in our courseware, and make improvements that specifically target these areas.\r\n\r\nGiven our unique approach, our list of authors and other contributors may look different than the lists you are used to seeing. We provide both a list of the primary content authors (the people involved in the initial creation of the course) and a list of everyone who has contributed suggestions and other improvements to the course since it was first released. We invite you to join us as we create courseware that supports student learning more effectively each semester.\r\n\r\nIf you\u2019d like to connect with us to learn more about adopting this course, please\u00a0<a href=\"http:\/\/lumenlearning.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact Us<\/a>.\r\n\r\nYou can also <a href=\"https:\/\/calendly.com\/lumenlearning\/\" target=\"_blank\" rel=\"noopener\">make an appointment<\/a>\u00a0for <a href=\"http:\/\/lumenlearning.com\/office-hours\" target=\"_blank\" rel=\"noopener\">OER Office Hours<\/a> to connect virtually with a live Lumen expert about any question you may have.","rendered":"<p>This Introduction to Business course develops students\u2019 understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business program curriculum and the workplace.<\/p>\n<h2>Course Improvements<\/h2>\n<p>We believe in making continuous improvements to our courses in order to enhance and facilitate student learning. This newest version of the course includes data-driven improvements to assessment questions and text content in order to better illustrate, clarify, and evaluate concepts.<\/p>\n<p>This new edition of Waymaker Introduction to Business includes improvements and enhancements including:<\/p>\n<ul>\n<li>Fully revised Module 5: Legal Environment and Module 8: Entrepreneurship with new updated content.<\/li>\n<li>Added a new module, Module 17: Using Technology to Manage Business Information.<\/li>\n<li>Added practice opportunities to every learning outcome for students to enrich their learning.<\/li>\n<\/ul>\n<h2>Contributors<\/h2>\n<p>This course was developed by Lumen Learning,\u00a0supplemented by content from\u00a0<a href=\"https:\/\/openstax.org\/details\/books\/principles-economics\" target=\"_blank\" rel=\"noopener\">OpenStax Principles of Economics<\/a>\u00a0and\u00a0<a href=\"https:\/\/courses.lumenlearning.com\/boundless-business\/\" target=\"_blank\" rel=\"noopener\">Boundless Business<\/a>, with significant contributions by:<\/p>\n<p><strong>Primary Content Authors<\/strong><br \/>\nLinda Williams, Tidewater Community College<br \/>\nNina Burokas, Mendocino College, Saddleback College<br \/>\nRobert Danielson, Contributor<br \/>\nTina Lance, Germanna Community College<br \/>\nWendy Wright, Cerritos College<br \/>\nBetty Fitte, Tidewater Community College<br \/>\nBob Carroll, Montgomery Community College<br \/>\nAndrea Foster, Montgomery Community College<br \/>\nCharlene Barker, Spokane Falls Community College<\/p>\n<p><strong>Acknowledgments<\/strong><br \/>\nThis book has benefited from the contributions of many people, including Magdi Alkaifi,\u00a0Jeff Allen,\u00a0Kylee Allred, Anthony Avram,\u00a0Aidan Byrnes,\u00a0Michelle Cain,\u00a0Bill Chambers,\u00a0Morgan Cheramie, David Clark, Benjamin Conger, Andrea Connolly, Claudia Eckelmann, Jessica Ecker,\u00a0Luke Edwards, Gerardo Enriquiz,\u00a0Yolanda Entzminger,\u00a0Becky Forbes,\u00a0Thordur Fridjonsson, Emily Fulton, Rey Lopez Gonzalez,\u00a0Nico Goodbar, Brian Goulet, Kathryn Grace,\u00a0Ashley Griffin, Barry Hardy, Joshua Hirschfeld, Caitland Holland,\u00a0Marvin Holley,\u00a0Daniel Hossa, Teri Huff, Shawna Hunt, Kathleen Jackson, Ellen Johnson, James Keating, Tammi Lampe, Abigail M, Anni Mabasa, Aaron Marcinkevich, Ryan McMahon, Nate Moore, Kathleen Norton, Lelah Jones Olender, Sophia Pierno, Forrest Presnell, Ty Powell,\u00a0Forrest Presnell,\u00a0Kelly Pusch,\u00a0Alaina Ray, Rachel Rim, Claire Roberts, John Rolon, Jasmine Ryan, Simon Salaev, Aaron Seay,\u00a0Emilee Sheffer,\u00a0Kristy Stoddard,\u00a0Klaas Van Gelder, Dyneesha Watkins, and Renny Y.<\/p>\n<h2>About Lumen<\/h2>\n<p>Lumen Learning courseware is based on open educational resources (OER). When we can find well designed, effective OER that are appropriately licensed, we use them in our courseware. When we can\u2019t find pre-existing OER, we create original content and license it as OER (under a Creative Commons Attribution license).<\/p>\n<p>Lumen\u2019s authoring process doesn\u2019t end when our courseware is released. Our choice to adopt open educational resources means that we have the copyright permissions necessary to engage in continuous improvement of our learning content. Consequently, our courses are continually being revised and updated. Errata reported for our courseware are fixed in a matter of days, as opposed to the traditional model in which errors persist until the next \u201cedition\u201d is printed (often a year or more). Students and faculty can suggest improvements to our courses directly from within the courseware as they use it. And we conduct regular analyses to determine where students are struggling the most in our courseware, and make improvements that specifically target these areas.<\/p>\n<p>Given our unique approach, our list of authors and other contributors may look different than the lists you are used to seeing. We provide both a list of the primary content authors (the people involved in the initial creation of the course) and a list of everyone who has contributed suggestions and other improvements to the course since it was first released. We invite you to join us as we create courseware that supports student learning more effectively each semester.<\/p>\n<p>If you\u2019d like to connect with us to learn more about adopting this course, please\u00a0<a href=\"http:\/\/lumenlearning.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact Us<\/a>.<\/p>\n<p>You can also <a href=\"https:\/\/calendly.com\/lumenlearning\/\" target=\"_blank\" rel=\"noopener\">make an appointment<\/a>\u00a0for <a href=\"http:\/\/lumenlearning.com\/office-hours\" target=\"_blank\" rel=\"noopener\">OER Office Hours<\/a> to connect virtually with a live Lumen expert about any question you may have.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-11177\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>About This Course. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":17533,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"About This Course\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-11177","chapter","type-chapter","status-publish","hentry"],"part":11176,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/11177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/wp\/v2\/users\/17533"}],"version-history":[{"count":71,"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/11177\/revisions"}],"predecessor-version":[{"id":15470,"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/11177\/revisions\/15470"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/11176"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/11177\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/wp\/v2\/media?parent=11177"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=11177"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=11177"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/wp-json\/wp\/v2\/license?post=11177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}