{"id":14823,"date":"2022-04-11T15:44:13","date_gmt":"2022-04-11T15:44:13","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/?post_type=chapter&p=14823"},"modified":"2022-04-11T15:44:13","modified_gmt":"2022-04-11T15:44:13","slug":"module-13-assignment-marketing-mix-examples","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/chapter\/module-13-assignment-marketing-mix-examples\/","title":{"raw":"Module 13 Assignment: Marketing Mix Examples","rendered":"Module 13 Assignment: Marketing Mix Examples"},"content":{"raw":"Open Pedagogy Assignments are assignments in which students use their agency and creativity to create knowledge artifacts that can support their own learning, their classmates\u2019 learning, and the learning of students around the world. (See this peer-reviewed article<\/a> for more details.) The assignment on this page is aligned to the learning outcomes of Introduction to Business<\/a> and we\u2019ve identified the module where the reading appears. All of the assignments can be created with a cell phone camera or any video recording device, Google or Word documents, and your learning management system.<\/em>\r\n\r\nIn the Marketing Function module, we cover the 4Ps: Products, Promotion, Place, and Price. Even if you haven\u2019t had experience with marketing, you have a lot of experience as a customer. What is the marketing mix of one of your favorite brand? Think of the marketing mix as a recipe that can be adjusted\u2014through small adjustments or dramatic changes\u2014to support broader company goals.\r\n\r\nUsing your cell phone or any other recording device, create a short video about the 4Ps of one of your favorite products. You don\u2019t have to edit or create a professional-grade film. You\u2019ve most likely have done this type of recording already on social media, so feel free to use the same informal conversational tone.\r\n\r\nDo an internet search for a product of your choice. Research for areas of their website where they mention details about their products, promotions, places, and price. Think of your audience as fellow students who are interested to learn about these ideas because they want to learn important marketing concepts. In your video, you can address the following:\r\n