{"id":6298,"date":"2016-08-17T17:28:13","date_gmt":"2016-08-17T17:28:13","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=6298"},"modified":"2024-05-03T15:40:22","modified_gmt":"2024-05-03T15:40:22","slug":"components-of-the-marketing-mix","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/chapter\/components-of-the-marketing-mix\/","title":{"raw":"Components of the Marketing Mix","rendered":"Components of the Marketing Mix"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Outcomes<\/h3>\r\n<ul>\r\n \t<li>Define product<\/li>\r\n \t<li>Define promotion<\/li>\r\n \t<li>Define place<\/li>\r\n \t<li>Define price<\/li>\r\n<\/ul>\r\n<\/div>\r\n<h2>Product<\/h2>\r\n<img class=\"aligncenter wp-image-14017 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3006\/2016\/08\/21180037\/IMG_Product.png\" alt=\"Purple hexagon with the following text in the center: Product: What solution does the customer want and need. Outside the hexagon, to the right, is a list of considerations: features, design, user experience, naming, branding, differentiation\" width=\"481\" height=\"264\" \/>\r\n\r\nIn the marketing mix, the term \"product\" means\u00a0the solution that the customer wants and needs. In this context,\u00a0we focus on the solution rather than only on the physical product. Examples of the product include:\r\n<ul>\r\n \t<li>The Tesla Model S, a premium electric car<\/li>\r\n \t<li>A Stay at a Holiday Inn Express, a low-price national hotel chain<\/li>\r\n \t<li>Doritos Nachos Cheese, a snack food<\/li>\r\n \t<li>Simple, an online banking service<\/li>\r\n<\/ul>\r\nEach of these products has a unique set of features, design, name, and brand that are focused on a target customer. The characteristics of the products are different from competitors' products.\r\n\r\n[caption id=\"attachment_623\" align=\"aligncenter\" width=\"675\"]<img class=\"wp-image-623\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/08\/16210844\/Smarter_Banking___Simple-1024x409.png\" alt=\"Screenshot from Simple.com &quot;All your finances, in your pocket or on the web, whenever you need it.&quot; The website shows the convenience of the banking services they offer: the Simple Visa card, ATM access, \u201cPowerful Reporting,&quot; which provides the customer with personalized data about their spending, and photo check deposits.\" width=\"675\" height=\"269\" \/> Source: https:\/\/www.simple.com\/banking[\/caption]\r\n<h2>Promotion<\/h2>\r\n<img class=\"aligncenter wp-image-14018 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3006\/2016\/08\/21180103\/IMG_Promotion.png\" alt=\"Green hexagon with the following text in the center: Promotion: What is the dialogue between customer and company? Outside the hexagon, to the right, is a list of considerations: Message; method of delivering message, timing of delivery; communications by customers and influencers; competitor promotions.\" width=\"470\" height=\"262\" \/>\r\n\r\nIn the marketing mix, the term \"promotion\" refers to the communications that occur between the company and the customer.\u00a0Promotion\u00a0includes both the messages sent by the company and messages that customers send to the public about their experience. Examples of promotion include:\r\n<ul>\r\n \t<li>An advertisement in Cooking Light magazine<\/li>\r\n \t<li>A customer's review of the product on YouTube<\/li>\r\n \t<li>A newspaper article in the local paper quoting a company employee as an expert<\/li>\r\n \t<li>A text message sent to a list of customers or prospects<\/li>\r\n<\/ul>\r\nMarketing professionals have an increasingly difficult job influencing promotions that cannot be controlled by the company. The company's formal messages and advertising are only one part of promotions.\r\n\r\n[caption id=\"attachment_525\" align=\"aligncenter\" width=\"351\"]<img class=\"wp-image-525\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/08\/16210850\/like_us_facebook-300x89.png\" alt=\"facebook logo plus their slogan: &quot;Like us on facebook.&quot;\" width=\"351\" height=\"104\" \/> Marketers often run social media campaigns, rewarding customers who \"Like\" the company on Facebook.[\/caption]\r\n<h2>Place<\/h2>\r\n<img class=\"aligncenter wp-image-14019 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3006\/2016\/08\/21180131\/IMG_Place.png\" alt=\"Turquoise hexagon with the following text: Place: how does the customer act or buy? Outside the hexagon, at the right, is a list of considerations: location of purchase, ease of transaction, access to distribution channels, sales force, competitor approaches\" width=\"471\" height=\"264\" \/>\r\n\r\nIn the marketing mix, the term \"place\" refers to the distribution of the product. Where does the customer buy the product?\u00a0\"Place\" might be a traditional brick-and-mortar store, or it could be online.\u00a0Examples include:\r\n<ul>\r\n \t<li>Distribution through an online retailer such as Amazon.com<\/li>\r\n \t<li>Use of a direct sales force that sells directly to buyers<\/li>\r\n \t<li>Sales through the company's Web site, such as the shoe purchases at Nike.com<\/li>\r\n \t<li>Sales by a distributor or partner, such as the purchase of a Samsung phone from Best Buy or from a Verizon store<\/li>\r\n<\/ul>\r\nIn today's world, the concept of \"place\" in the marketing mix rarely refers to a specific physical\u00a0address. It takes into account the broad range of distribution channels that make it easy for the target customer to buy.\r\n<h2>Price<\/h2>\r\n<img class=\"aligncenter wp-image-14020 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3006\/2016\/08\/21180155\/IMG_Price.png\" alt=\"Orange hexagon with the following text in the middle: Price: what is the cost to the consumer? Outside the hexagon, at the right, is a list of considerations: value to buyer, price sensitivity, existing price points, discounts, competitor pricing\" width=\"471\" height=\"262\" \/>\r\n\r\nIn the marketing mix, the term \"price\" refers to the cost to the customer.\u00a0This requires the company to analyze the product's value for\u00a0the target customer. Examples of price include:\r\n<ul>\r\n \t<li>The price of a used college textbook in the campus bookstore<\/li>\r\n \t<li>Promotional pricing\u00a0such as Sonic Drive-In's\u00a0half-price cheeseburgers on Tuesdays<\/li>\r\n \t<li>Discounts to trade customers, such as furniture discounts for interior designers<\/li>\r\n<\/ul>\r\nMarketing professionals\u00a0must analyze what buyers are willing to pay, what competitors are charging, and what the price means to the target customer when calculating\u00a0the product's value. Determining\u00a0price\u00a0is almost always a complicated analysis that brings together many variables.\r\n\r\n[caption id=\"attachment_629\" align=\"aligncenter\" width=\"457\"]<img class=\"wp-image-629\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/08\/16210858\/Sonic-Cheeseburger.png\" alt=\"Sonic Cheeseburger ad with the Sonic logo. There are two cheeseburgers and the text &quot;1\/2 price cheeseburgers on Tuesday. It's cheesy good.&quot;\" width=\"457\" height=\"457\" \/> Sonic offers discounts on cheeseburgers on Tuesday, which is typically\u00a0a low sales day of\u00a0the\u00a0week.\u00a0Source: https:\/\/www.sonicdrivein.com[\/caption]\r\n\r\n<div class=\"textbox examples\">\r\n<h3>CASE Study: MAUI built<\/h3>\r\nThere are and have been many apparel brands based on the so-called \u201cBeach\/Surf\u201d lifestyle: Catalina, Hang Ten, Ocean Pacific, and Morey Boogie, to name a few. One of the most unique of these brands is one that is not widely recognized, and for a very good reason.\r\n\r\nLouie Martin, a Latino from Southern California, moved with his single-mother to the islands when he was quite young. He started a business shaping and selling surfboards and later, in 1995, he created the \u201cMaui Built\u201d brand. Unlike other mass-market brands, Louie had a unique marketing vision: design authentic island products and distribute them only to Maui surf shops.\r\n\r\nThis was a brilliant strategy for his brand. One, he appealed to local island pride as Maui residents knew they were getting authentic products inspired by Maui culture. Two, visitors to the islands knew they were buying products unique to Maui to take home from their vacation. What tourist could resist wearing a Maui Built tee shirt back on the mainland to relive their Maui experience?\r\n\r\nOnly in this last year of its 24-year history, Louie has made a limited number of Maui Built products available at his online store. This was done to \u201cstay in touch with the Maui Built Ohana that have moved away through the years and to continue sharing Hawaii\u2019s Aloha Culture\u201d.\r\n\r\nLouie himself lives the Hawaiian surf lifestyle and inspires many of the designs affixed to everything from surf boards to tee shirts. By restricting just one element of the marketing mix- distribution and <strong>place<\/strong>- he created a remarkable business. So the reason Maui Built is not widely recognized is actually the secret to its success.\r\n\r\n<img class=\" wp-image-7438 aligncenter\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3843\/2022\/05\/19032722\/image13.jpg\" alt=\"Maui Built's logo, which is circular and has the company name through the center of the circle, surrounded by designs. Around the circumference of the logo, there are the phrases &quot;Respect and Protect&quot; and &quot;Old Hawaii Nei&quot;. \" width=\"304\" height=\"304\" \/>\r\n<h4>Sources:<\/h4>\r\nMaui Built. www.mauibuilthawaii.com\/. Accessed April 26, 2022.\r\n\r\n<\/div>\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Questions<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/223548dd-1faf-44f5-bfc2-7c21d77b4731\r\n\r\nhttps:\/\/assess.lumenlearning.com\/practice\/29242bad-73d0-41de-ac43-58f22b11c68d\r\n<\/div>","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Define product<\/li>\n<li>Define promotion<\/li>\n<li>Define place<\/li>\n<li>Define price<\/li>\n<\/ul>\n<\/div>\n<h2>Product<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14017 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3006\/2016\/08\/21180037\/IMG_Product.png\" alt=\"Purple hexagon with the following text in the center: Product: What solution does the customer want and need. Outside the hexagon, to the right, is a list of considerations: features, design, user experience, naming, branding, differentiation\" width=\"481\" height=\"264\" \/><\/p>\n<p>In the marketing mix, the term &#8220;product&#8221; means\u00a0the solution that the customer wants and needs. In this context,\u00a0we focus on the solution rather than only on the physical product. Examples of the product include:<\/p>\n<ul>\n<li>The Tesla Model S, a premium electric car<\/li>\n<li>A Stay at a Holiday Inn Express, a low-price national hotel chain<\/li>\n<li>Doritos Nachos Cheese, a snack food<\/li>\n<li>Simple, an online banking service<\/li>\n<\/ul>\n<p>Each of these products has a unique set of features, design, name, and brand that are focused on a target customer. The characteristics of the products are different from competitors&#8217; products.<\/p>\n<div id=\"attachment_623\" style=\"width: 685px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-623\" class=\"wp-image-623\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/08\/16210844\/Smarter_Banking___Simple-1024x409.png\" alt=\"Screenshot from Simple.com &quot;All your finances, in your pocket or on the web, whenever you need it.&quot; The website shows the convenience of the banking services they offer: the Simple Visa card, ATM access, \u201cPowerful Reporting,&quot; which provides the customer with personalized data about their spending, and photo check deposits.\" width=\"675\" height=\"269\" \/><\/p>\n<p id=\"caption-attachment-623\" class=\"wp-caption-text\">Source: https:\/\/www.simple.com\/banking<\/p>\n<\/div>\n<h2>Promotion<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14018 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3006\/2016\/08\/21180103\/IMG_Promotion.png\" alt=\"Green hexagon with the following text in the center: Promotion: What is the dialogue between customer and company? Outside the hexagon, to the right, is a list of considerations: Message; method of delivering message, timing of delivery; communications by customers and influencers; competitor promotions.\" width=\"470\" height=\"262\" \/><\/p>\n<p>In the marketing mix, the term &#8220;promotion&#8221; refers to the communications that occur between the company and the customer.\u00a0Promotion\u00a0includes both the messages sent by the company and messages that customers send to the public about their experience. Examples of promotion include:<\/p>\n<ul>\n<li>An advertisement in Cooking Light magazine<\/li>\n<li>A customer&#8217;s review of the product on YouTube<\/li>\n<li>A newspaper article in the local paper quoting a company employee as an expert<\/li>\n<li>A text message sent to a list of customers or prospects<\/li>\n<\/ul>\n<p>Marketing professionals have an increasingly difficult job influencing promotions that cannot be controlled by the company. The company&#8217;s formal messages and advertising are only one part of promotions.<\/p>\n<div id=\"attachment_525\" style=\"width: 361px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-525\" class=\"wp-image-525\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/08\/16210850\/like_us_facebook-300x89.png\" alt=\"facebook logo plus their slogan: &quot;Like us on facebook.&quot;\" width=\"351\" height=\"104\" \/><\/p>\n<p id=\"caption-attachment-525\" class=\"wp-caption-text\">Marketers often run social media campaigns, rewarding customers who &#8220;Like&#8221; the company on Facebook.<\/p>\n<\/div>\n<h2>Place<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14019 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3006\/2016\/08\/21180131\/IMG_Place.png\" alt=\"Turquoise hexagon with the following text: Place: how does the customer act or buy? Outside the hexagon, at the right, is a list of considerations: location of purchase, ease of transaction, access to distribution channels, sales force, competitor approaches\" width=\"471\" height=\"264\" \/><\/p>\n<p>In the marketing mix, the term &#8220;place&#8221; refers to the distribution of the product. Where does the customer buy the product?\u00a0&#8220;Place&#8221; might be a traditional brick-and-mortar store, or it could be online.\u00a0Examples include:<\/p>\n<ul>\n<li>Distribution through an online retailer such as Amazon.com<\/li>\n<li>Use of a direct sales force that sells directly to buyers<\/li>\n<li>Sales through the company&#8217;s Web site, such as the shoe purchases at Nike.com<\/li>\n<li>Sales by a distributor or partner, such as the purchase of a Samsung phone from Best Buy or from a Verizon store<\/li>\n<\/ul>\n<p>In today&#8217;s world, the concept of &#8220;place&#8221; in the marketing mix rarely refers to a specific physical\u00a0address. It takes into account the broad range of distribution channels that make it easy for the target customer to buy.<\/p>\n<h2>Price<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14020 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3006\/2016\/08\/21180155\/IMG_Price.png\" alt=\"Orange hexagon with the following text in the middle: Price: what is the cost to the consumer? Outside the hexagon, at the right, is a list of considerations: value to buyer, price sensitivity, existing price points, discounts, competitor pricing\" width=\"471\" height=\"262\" \/><\/p>\n<p>In the marketing mix, the term &#8220;price&#8221; refers to the cost to the customer.\u00a0This requires the company to analyze the product&#8217;s value for\u00a0the target customer. Examples of price include:<\/p>\n<ul>\n<li>The price of a used college textbook in the campus bookstore<\/li>\n<li>Promotional pricing\u00a0such as Sonic Drive-In&#8217;s\u00a0half-price cheeseburgers on Tuesdays<\/li>\n<li>Discounts to trade customers, such as furniture discounts for interior designers<\/li>\n<\/ul>\n<p>Marketing professionals\u00a0must analyze what buyers are willing to pay, what competitors are charging, and what the price means to the target customer when calculating\u00a0the product&#8217;s value. Determining\u00a0price\u00a0is almost always a complicated analysis that brings together many variables.<\/p>\n<div id=\"attachment_629\" style=\"width: 467px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-629\" class=\"wp-image-629\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/08\/16210858\/Sonic-Cheeseburger.png\" alt=\"Sonic Cheeseburger ad with the Sonic logo. There are two cheeseburgers and the text &quot;1\/2 price cheeseburgers on Tuesday. It's cheesy good.&quot;\" width=\"457\" height=\"457\" \/><\/p>\n<p id=\"caption-attachment-629\" class=\"wp-caption-text\">Sonic offers discounts on cheeseburgers on Tuesday, which is typically\u00a0a low sales day of\u00a0the\u00a0week.\u00a0Source: https:\/\/www.sonicdrivein.com<\/p>\n<\/div>\n<div class=\"textbox examples\">\n<h3>CASE Study: MAUI built<\/h3>\n<p>There are and have been many apparel brands based on the so-called \u201cBeach\/Surf\u201d lifestyle: Catalina, Hang Ten, Ocean Pacific, and Morey Boogie, to name a few. One of the most unique of these brands is one that is not widely recognized, and for a very good reason.<\/p>\n<p>Louie Martin, a Latino from Southern California, moved with his single-mother to the islands when he was quite young. He started a business shaping and selling surfboards and later, in 1995, he created the \u201cMaui Built\u201d brand. Unlike other mass-market brands, Louie had a unique marketing vision: design authentic island products and distribute them only to Maui surf shops.<\/p>\n<p>This was a brilliant strategy for his brand. One, he appealed to local island pride as Maui residents knew they were getting authentic products inspired by Maui culture. Two, visitors to the islands knew they were buying products unique to Maui to take home from their vacation. What tourist could resist wearing a Maui Built tee shirt back on the mainland to relive their Maui experience?<\/p>\n<p>Only in this last year of its 24-year history, Louie has made a limited number of Maui Built products available at his online store. This was done to \u201cstay in touch with the Maui Built Ohana that have moved away through the years and to continue sharing Hawaii\u2019s Aloha Culture\u201d.<\/p>\n<p>Louie himself lives the Hawaiian surf lifestyle and inspires many of the designs affixed to everything from surf boards to tee shirts. By restricting just one element of the marketing mix- distribution and <strong>place<\/strong>&#8211; he created a remarkable business. So the reason Maui Built is not widely recognized is actually the secret to its success.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7438 aligncenter\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3843\/2022\/05\/19032722\/image13.jpg\" alt=\"Maui Built's logo, which is circular and has the company name through the center of the circle, surrounded by designs. Around the circumference of the logo, there are the phrases &quot;Respect and Protect&quot; and &quot;Old Hawaii Nei&quot;.\" width=\"304\" height=\"304\" \/><\/p>\n<h4>Sources:<\/h4>\n<p>Maui Built. www.mauibuilthawaii.com\/. Accessed April 26, 2022.<\/p>\n<\/div>\n<div class=\"textbox tryit\">\n<h3>Practice Questions<\/h3>\n<p>\t<iframe id=\"assessment_practice_223548dd-1faf-44f5-bfc2-7c21d77b4731\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/223548dd-1faf-44f5-bfc2-7c21d77b4731?iframe_resize_id=assessment_practice_id_223548dd-1faf-44f5-bfc2-7c21d77b4731\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<p>\t<iframe id=\"assessment_practice_29242bad-73d0-41de-ac43-58f22b11c68d\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/29242bad-73d0-41de-ac43-58f22b11c68d?iframe_resize_id=assessment_practice_id_29242bad-73d0-41de-ac43-58f22b11c68d\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-6298\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Components of the Marketing Mix. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Practice Questions. <strong>Authored by<\/strong>: Robert Danielson. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Case Study: Maui Built. <strong>Authored by<\/strong>: Robert Danielson. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Screenshot of Simple Banking. <strong>Provided by<\/strong>: Simple Banking. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.simple.com\/banking\">https:\/\/www.simple.com\/banking<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Fair Use<\/li><li>Screen Shot of Facebook Logo. <strong>Provided by<\/strong>: Facebook. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/facebook.com\">http:\/\/facebook.com<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Fair Use<\/li><li>Screen Shot of Sonic Burger Ad. <strong>Provided by<\/strong>: Sonic. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.sonicdrivein.com\">https:\/\/www.sonicdrivein.com<\/a>. <strong>License<\/strong>: <em>All 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