{"id":7579,"date":"2016-09-29T19:30:49","date_gmt":"2016-09-29T19:30:49","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&p=7579"},"modified":"2024-05-07T16:19:08","modified_gmt":"2024-05-07T16:19:08","slug":"introduction-to-product","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/chapter\/introduction-to-product\/","title":{"raw":"Introduction to Product","rendered":"Introduction to Product"},"content":{"raw":"

What you'll learn to do: explain common product marketing strategies and how organizations use them<\/h2>\r\nOften when we hear\u00a0the word\u00a0marketing,<\/em>\u00a0we think about promotion\u00a0or\u00a0perhaps only advertising, but product is the core of the marketing mix. Product defines what will be priced, promoted, and distributed. If you are able to create and deliver a product that provides exceptional value to your target customer, the rest of the marketing mix is\u00a0easier to manage.\u00a0A successful product makes every aspect of a marketer\u2019s job easier\u2014and more fun.","rendered":"

What you’ll learn to do: explain common product marketing strategies and how organizations use them<\/h2>\n

Often when we hear\u00a0the word\u00a0marketing,<\/em>\u00a0we think about promotion\u00a0or\u00a0perhaps only advertising, but product is the core of the marketing mix. Product defines what will be priced, promoted, and distributed. If you are able to create and deliver a product that provides exceptional value to your target customer, the rest of the marketing mix is\u00a0easier to manage.\u00a0A successful product makes every aspect of a marketer\u2019s job easier\u2014and more fun.<\/p>\n\n\t\t\t

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Candela Citations<\/h3>\n\t\t\t\t\t
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CC licensed content, Original<\/div>