{"id":9649,"date":"2017-01-21T06:26:38","date_gmt":"2017-01-21T06:26:38","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=9649"},"modified":"2024-05-07T16:35:06","modified_gmt":"2024-05-07T16:35:06","slug":"alderfers-erg-theory","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-introductiontobusiness\/chapter\/alderfers-erg-theory\/","title":{"raw":"Alderfer's ERG Theory","rendered":"Alderfer&#8217;s ERG Theory"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Outcomes<\/h3>\r\n<ul>\r\n \t<li>Summarize the changes to Maslow's hierarchy of needs in Alderfer's ERG theory<\/li>\r\n<\/ul>\r\n<\/div>\r\n<img class=\"alignright wp-image-12515\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3807\/2017\/01\/14220040\/imat-bagja-gumilar-518288-unsplash-1024x683.jpg\" alt=\"old-growth forest\" width=\"351\" height=\"234\" \/>Clayton Paul Alderfer is an American psychologist who developed Maslow's hierarchy of needs into a theory of his own. <strong>Alderfer's\u00a0ERG theory<\/strong> suggests that there are three groups of core needs: <strong>existence<\/strong> (<strong>E<\/strong>), <strong>relatedness<\/strong> (<strong>R<\/strong>), and <strong>growth<\/strong> (<strong>G<\/strong>)\u2014hence the acronym <em>ERG<\/em>. These groups align with Maslow's levels of physiological needs, social needs, and self-actualization needs, respectively.\r\n\r\n<strong>Existence<\/strong> needs concern\u00a0our basic material requirements for living. These include what Maslow categorized as physiological needs (such as air, food, water, and shelter) and safety-related needs (such as health, secure employment, and property).\r\n\r\n<strong>Relatedness<\/strong> needs have to do with the importance of maintaining interpersonal relationships. These needs are based in social interactions with others and align with Maslow's levels of love\/belonging-related needs (such as friendship, family, and sexual intimacy) and esteem-related needs (gaining the respect of others).\r\n\r\nFinally, <strong>growth<\/strong>\u00a0needs describe our intrinsic desire for personal development. These needs align with the other portion of Maslow's esteem-related needs (self-esteem, self-confidence, and achievement) and self-actualization needs (such as morality, creativity, problem-solving, and discovery).\r\n\r\nAlderfer proposed that when a certain category of needs isn't being met, people will redouble their efforts to fulfill needs in a lower category. For example, if someone's self-esteem is suffering, he or she\u00a0will\u00a0invest more effort in the relatedness category of needs.\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Question<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/9a04f139-aa11-458d-bd04-5b33bb24752a\r\n<\/div>","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Summarize the changes to Maslow&#8217;s hierarchy of needs in Alderfer&#8217;s ERG theory<\/li>\n<\/ul>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12515\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3807\/2017\/01\/14220040\/imat-bagja-gumilar-518288-unsplash-1024x683.jpg\" alt=\"old-growth forest\" width=\"351\" height=\"234\" \/>Clayton Paul Alderfer is an American psychologist who developed Maslow&#8217;s hierarchy of needs into a theory of his own. <strong>Alderfer&#8217;s\u00a0ERG theory<\/strong> suggests that there are three groups of core needs: <strong>existence<\/strong> (<strong>E<\/strong>), <strong>relatedness<\/strong> (<strong>R<\/strong>), and <strong>growth<\/strong> (<strong>G<\/strong>)\u2014hence the acronym <em>ERG<\/em>. These groups align with Maslow&#8217;s levels of physiological needs, social needs, and self-actualization needs, respectively.<\/p>\n<p><strong>Existence<\/strong> needs concern\u00a0our basic material requirements for living. These include what Maslow categorized as physiological needs (such as air, food, water, and shelter) and safety-related needs (such as health, secure employment, and property).<\/p>\n<p><strong>Relatedness<\/strong> needs have to do with the importance of maintaining interpersonal relationships. These needs are based in social interactions with others and align with Maslow&#8217;s levels of love\/belonging-related needs (such as friendship, family, and sexual intimacy) and esteem-related needs (gaining the respect of others).<\/p>\n<p>Finally, <strong>growth<\/strong>\u00a0needs describe our intrinsic desire for personal development. These needs align with the other portion of Maslow&#8217;s esteem-related needs (self-esteem, self-confidence, and achievement) and self-actualization needs (such as morality, creativity, problem-solving, and discovery).<\/p>\n<p>Alderfer proposed that when a certain category of needs isn&#8217;t being met, people will redouble their efforts to fulfill needs in a lower category. For example, if someone&#8217;s self-esteem is suffering, he or she\u00a0will\u00a0invest more effort in the relatedness category of needs.<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"assessment_practice_9a04f139-aa11-458d-bd04-5b33bb24752a\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/9a04f139-aa11-458d-bd04-5b33bb24752a?iframe_resize_id=assessment_practice_id_9a04f139-aa11-458d-bd04-5b33bb24752a\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-9649\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Revision and adaptation. <strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Practice Questions. <strong>Authored by<\/strong>: Nina Burokas. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Boundless Management. <strong>Provided by<\/strong>: Boundless. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/courses.lumenlearning.com\/boundless-management\/\">https:\/\/courses.lumenlearning.com\/boundless-management\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Specific attribution<\/div><ul class=\"citation-list\"><li>Untitled. <strong>Authored by<\/strong>: Imat Bagja Gumilar. <strong>Provided by<\/strong>: Unsplash. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/unsplash.com\/photos\/jwTvCQQJXh0\">https:\/\/unsplash.com\/photos\/jwTvCQQJXh0<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em>. <strong>License Terms<\/strong>: Unsplash License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":163,"menu_order":7,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Boundless 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