Sociologists can use the scientific method not only to collect but also to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their own political or social agendas. This doesn’t mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, and 3) formulate a hypothesis.

Ask a Question

Figure 3. The scientific process begins with a good question.

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and time frame. “Are societies capable of sustained happiness?” would be too vague. Are married people happier than single people? Are people with children happier than people without children? These questions are more specific, but how is happiness defined and measured?

The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of college freshman at XYZ College?” would be too narrow so we might want to broaden it to a particular age group (i.e. traditional college students ages 18-22). Also, if you sensed some implicit bias in this question, you would be correct to question whether hygiene, a series of behaviors, should be studied as behaviors or as values (beliefs).

That said, happiness and hygiene are worthy topics to study but must be framed as research questions. As you can probably see, this is a difficult process even for veteran sociologists. Sociologists are careful to define their terms. When forming these basic research questions, sociologists develop an operational definition, that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing a variable of the concept, all researchers can collect data methodically in a way that supports the overarching goals of validity and reliability in sociological research.

In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health);” however that might be difficult to measure. Would brushing one’s teeth be considered physical appearance (i.e white teeth) or health (i.e. healthy gums, prevent tooth decay, etc.)? To operationalize hygiene, one must be clear about what constitutes personal hygiene for appearance. A researcher could develop a checklist, for example, of things that are included.

Many times, a research question changes. Perhaps after thinking about hygiene and values, the question changes to “How do differing personal hygiene habits reflect cultural gender role norms?” Thus, the ways in culture shapes something very personal would be the topic of this study. Should a woman shave or not shave her legs? Should a man have a beard? Some facial hair? No facial hair? What about nail care for women? For men? 

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review, which is a review of any existing similar or related studies. A visit to the library or a thorough online search of research databases will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized. This step might also prompt the researcher to revisit their research question!

To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about child-rearing, vanity, obsessive-compulsive behaviors, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates researchers and helps refine and improve studies’ designs.

Formulate a Hypothesis

People commonly try to understand the happenings in their world by finding or creating an explanation for an occurrence, which is what we referred to earlier as common sense. Social scientists may develop a hypothesis for the same reason. A hypothesis is a testable educated guess about predicted outcomes between two or more variables; it’s a possible explanation for specific happenings in the social world and allows for testing to determine whether the explanation holds true in many instances, as well as among various groups or in different places. The hypothesis will often predict how one form of human behavior influences another. The independent variables is the cause of the change or the variable that influences the other variable. The dependent variable is the effect, or variable that is changed. It depends on the independent variable.

For example, researchers establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? 

How does one’s religion (the independent variable) affect family size (the dependent variable)? How is annual income (the dependent variable) affected by level of education (the independent variable)? It is important to note that we are suggesting relationships or correlations between variables and not causation. This is known as correlation. 

As the table shows, an independent variable is the one that influences the other variable. Rather than being “right,” sociologists are interested in the relationships between variables. If we were to examine the last example, what other variables might come into play? Would we see similar patterns of income for all college-educated people or are there disparities for racial and ethnic minorities? Gender minorities? First, we must move into the next research steps: designing and conducting a study and drawing conclusions. You’ll learn more about these types of research methods in the next section of the course.