{"id":6406,"date":"2018-02-05T15:35:44","date_gmt":"2018-02-05T15:35:44","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/chapter\/outcome-marginal-average-and-total-cost\/"},"modified":"2024-04-25T21:45:49","modified_gmt":"2024-04-25T21:45:49","slug":"introduction-to-costs-in-the-short-run","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/chapter\/introduction-to-costs-in-the-short-run\/","title":{"raw":"Introduction to Costs in the Short Run","rendered":"Introduction to Costs in the Short Run"},"content":{"raw":"<h2>What you'll learn to do: calculate, graph and understand production costs in the short run<\/h2>\r\n<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2042\/2018\/02\/27182644\/rolls-of-fabric-1767504_1920.jpg\"><img class=\"aligncenter wp-image-7819 \" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2042\/2018\/02\/27182644\/rolls-of-fabric-1767504_1920.jpg\" alt=\"Rolls of fabric on a storage cart in a factory.\" width=\"568\" height=\"341\" \/><\/a>\r\n\r\nIt's obvious that a firm's total revenue must exceed total costs if it wants to make a profit. In this section, you'll see why it's helpful for firms to break down and examine their costs in different ways.\u00a0 We will look at\u00a0fixed versus variable costs, average versus marginal costs, and more. The purpose of these different concepts is to give the firm a better picture of how they can become more profitable.","rendered":"<h2>What you&#8217;ll learn to do: calculate, graph and understand production costs in the short run<\/h2>\n<p><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2042\/2018\/02\/27182644\/rolls-of-fabric-1767504_1920.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7819\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2042\/2018\/02\/27182644\/rolls-of-fabric-1767504_1920.jpg\" alt=\"Rolls of fabric on a storage cart in a factory.\" width=\"568\" height=\"341\" \/><\/a><\/p>\n<p>It&#8217;s obvious that a firm&#8217;s total revenue must exceed total costs if it wants to make a profit. In this section, you&#8217;ll see why it&#8217;s helpful for firms to break down and examine their costs in different ways.\u00a0 We will look at\u00a0fixed versus variable costs, average versus marginal costs, and more. The purpose of these different concepts is to give the firm a better picture of how they can become more profitable.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-6406\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Introduction to Costs in the Short Run. <strong>Authored by<\/strong>: Steven Greenlaw and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>rolls of fabric factory material. <strong>Authored by<\/strong>: mploscar. <strong>Provided by<\/strong>: Pixabay. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/en\/rolls-of-fabric-factory-material-1767504\/\">https:\/\/pixabay.com\/en\/rolls-of-fabric-factory-material-1767504\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/pdm\">Public Domain: No Known Copyright<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":29,"menu_order":5,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Introduction to Costs in the Short Run\",\"author\":\"Steven Greenlaw and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"rolls of fabric factory material\",\"author\":\"mploscar\",\"organization\":\"Pixabay\",\"url\":\"https:\/\/pixabay.com\/en\/rolls-of-fabric-factory-material-1767504\/\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"18f967cc-ace7-4db0-b827-c6d39f41d3bf","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-6406","chapter","type-chapter","status-publish","hentry"],"part":6395,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters\/6406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/users\/29"}],"version-history":[{"count":13,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters\/6406\/revisions"}],"predecessor-version":[{"id":8264,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters\/6406\/revisions\/8264"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/parts\/6395"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters\/6406\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/media?parent=6406"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapter-type?post=6406"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/contributor?post=6406"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/license?post=6406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}