{"id":6423,"date":"2018-02-05T15:35:54","date_gmt":"2018-02-05T15:35:54","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/chapter\/why-it-matters-perfect-competition\/"},"modified":"2024-04-25T21:51:46","modified_gmt":"2024-04-25T21:51:46","slug":"why-it-matters-perfect-competition","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/chapter\/why-it-matters-perfect-competition\/","title":{"raw":"Why It Matters: Perfect Competition","rendered":"Why It Matters: Perfect Competition"},"content":{"raw":"<h2>Why analyze a firm's decisions under conditions of perfect competition?<\/h2>\r\nThis module is the second in the theory of the firm and the first of three modules examining models of market structure. Market structure means, in a nutshell, how competitive or monopolistic is a particular industry. It should be clear that market structure influences how firms behave. Figure 1 shows the full spectrum of types of markets, from perfect competition with many firms, to a monopoly, with one firm controlling the marketplace.\r\n\r\n[caption id=\"\" align=\"aligncenter\" width=\"585\"]<img style=\"margin: auto;\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2042\/2018\/02\/05153542\/CNX_Econ_C07_001.jpg\" alt=\"The line chart provides characteristics of perfect competition (many firms and identical product), monopolistic competition (many firms and similar but not identical products), oligopoly (few firms with identical or similar products), and monopoly (one firm with no similar products).\" width=\"585\" height=\"178\" \/> <strong>Figure 1.<\/strong>\u00a0<strong>The Spectrum of Market Structure.<\/strong> Firms face different competitive situations. At one extreme\u2014perfect competition\u2014many firms are all trying to sell identical products. At the other extreme\u2014monopoly\u2014only one firm is selling the product, and this firm faces no competition. Monopolistic competition and oligopoly fall between the extremes of perfect competition and monopoly. Monopolistic competition is a situation with many firms selling similar, but not identical, products. Oligopoly is a situation with few firms that sell identical or similar products.[\/caption]\r\n\r\nWe start by looking at the ideal model of perfect competition. This model is a bit of a head scratcher since there are, actually, very few examples of industries like this in the real world. Why then do we study it? Here\u2019s a question for you to think about as you move through the module: what\u2019s so perfect about perfect competition? Hint: the model has certain ideal features that you will learn and apply to the other markets.\r\n\r\n[caption id=\"attachment_2116\" align=\"aligncenter\" width=\"440\"]<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/1295\/2015\/06\/03182202\/tomato-collage.jpg\"><img class=\"wp-image-2116\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2042\/2018\/02\/05153552\/tomato-collage-1024x880.jpg\" alt=\"Four pictures in a collage. The largest picture show a sign in neon lights advertising a Farmer's Market in Jefferson County, then the three others show tomatoes piled up and ready to be sold at a market.\" width=\"440\" height=\"378\" \/><\/a> <strong>Figure 2.<\/strong>\u00a0The cost of tomatoes at a farmer's market is an example of a perfectly competitive market.\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/acnatta\/325488839\/in\/photolist-uLdux-6YK75m-2dQM4b-8ieHgV-6S6zeU-puqXo1-6Ua9Si-a9n6MQ-8FFiEb-6zYDdv-fQm1QG-phD9Co-e32DHx-6TD2ki-2inmPb-6F6A8W-6TQkiZ-oAAWyD-8zRnN2-6GWtCY-aour4W-6KceUu-52JM5t-agjHzA-4ZjqEH-au2nQR-oVH1Te-ekvNfD-aycNXt-7jAjDg-f45U3c-bBkZfu-6yptaV-f99xBL-jJdniA-5e567Q-p9q39N-p77iWz-nJfQM2-ekseoR-9UL3mc-2XzYem-qReHSB-6qLRC1-fzSnyn-6U9WoD-59D9kR-4Hcz7P-ab4zJX-6C9Mfh\" target=\"_blank\" rel=\"noopener\">Farmer\u2019s Market<\/a> by Andre Natta, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC-BY<\/a>. <a href=\"https:\/\/www.flickr.com\/photos\/araswami\/1068420494\/in\/photolist-2CpWc1-2E4jP1-6CtoWH-fSHRAU-pdAxG5-6AEYZT-2Eet8a-7zhHKe-5jcWrG-f4QUZc-pJhc2L-nwtw6D-es87RW-UoFH5-6QzegH-kpfVR-pSfdck-8o92p4-rwJSDL-cxH1TA-6THedW-4SnBfM-2NS88a-4Lhx6K-cMdFmY-31owLW-7jm9oS-4SrQMu-4vJhp8-q7LESS-95jM5g-85PsMA-6TSSDw-5uZkbh-2Upbxg-aBAYo8-NS1BN-2NS7JM-4rnB47-pkHnHp-6nNpv3-39GEvE-5hpxhP-nPcg4Y-nUEhh-nTxKR-6xiFqg-o96HFv-oT446J-otMVWd\" target=\"_blank\" rel=\"noopener\">Firey Tomatoes<\/a> by Swaminathan, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC-BY<\/a>. <a href=\"https:\/\/www.flickr.com\/photos\/northcharleston\/6963550542\/in\/photolist-bBm1Yf-bQfFmF-hCFJCY-6xrHMi-hxa7sJ-EigTD-diHHM1-rdAcAY-o3q9s3-oztEiv-7CZFxf-5e59FL-fVZMxV-bp8GJ-RTdZZ-pNKtPH-hdusUS-bj1BRX-52NZ8j-ccqy7W-gP5mDm-bVLiZ4-agBMia-oR4793-fSeGHB-eeCgDR-6GWtEN-a7aoUz-a7aoSp-6Lcq59-dMXVYs-8Ss3zv-p9pyJE-8fAH7c-pygN1G-5XZfpT-6uB45x-caH4ys-6DRXwi-pNZckM-6TPHZ5-4SrQ8u-biCgwM-d3Yegb-au536s-bBm197-bBm13s-bQfD8D-a21WCn-95jK6r\" target=\"_blank\" rel=\"noopener\">NorthCharleston Farmer\u2019s Marke<\/a>t by NorthCharleston, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC-BY-SA<\/a>. <a href=\"https:\/\/www.flickr.com\/photos\/gazeronly\/7944002016\/in\/photolist-d6Z631-7jS6JE-obUg5A-er8isc-dWYUUU-mN5EfD-6USeKw-6TNEW6-8qZ3A-aevFJk-s83q1D-o4uwr6-fsgf3W-dbaZQG-a9hWEm-6GSoLD-6D3pUT-5CWZNQ-5vShP3-smjxQY-eTkSiV-bjn94V-bjceMx-bjceuz-7ixrYy-gANXr-ifg23C-ifgg9R-avp7QL-9X1Kh2-9X1CqT-29dBqE-eCKsvx-9MWUbX-6uB4gK-6uFfXS-nDRgZd-guA9ck-bBm26N-9X1THe-5nSjQz-nRsHyY-swDboh-ttE23T-oAzTvP-ovHc6i-g3hJ2L-fnBkBE-eWvTC2-dfmJmx\" target=\"_blank\" rel=\"noopener\">What\u2019s Better than Love<\/a> CC torbakhopper, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC-BY<\/a>.[\/caption]\r\n\r\nHave you ever noticed that all the tomatoes of the same type in a farmer\u2019s market cost about the same price? The same thing is true of roadside vegetable stands in the countryside. If one stall in a locality has tomatoes for $3 per pound, they all do. Now the price may change from week to week, but it\u2019s always the same across the different vendors in the market. You will soon learn why this is.\r\n\r\nThere are more similarities than differences between this module\u00a0and the\u00a0others that\u00a0follow it. What you learn in this module will carry over and help you understand the next ones, so the more effort you put into learning this one, the easier the next three modules will be.","rendered":"<h2>Why analyze a firm&#8217;s decisions under conditions of perfect competition?<\/h2>\n<p>This module is the second in the theory of the firm and the first of three modules examining models of market structure. Market structure means, in a nutshell, how competitive or monopolistic is a particular industry. It should be clear that market structure influences how firms behave. Figure 1 shows the full spectrum of types of markets, from perfect competition with many firms, to a monopoly, with one firm controlling the marketplace.<\/p>\n<div style=\"width: 595px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: auto;\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2042\/2018\/02\/05153542\/CNX_Econ_C07_001.jpg\" alt=\"The line chart provides characteristics of perfect competition (many firms and identical product), monopolistic competition (many firms and similar but not identical products), oligopoly (few firms with identical or similar products), and monopoly (one firm with no similar products).\" width=\"585\" height=\"178\" \/><\/p>\n<p class=\"wp-caption-text\"><strong>Figure 1.<\/strong>\u00a0<strong>The Spectrum of Market Structure.<\/strong> Firms face different competitive situations. At one extreme\u2014perfect competition\u2014many firms are all trying to sell identical products. At the other extreme\u2014monopoly\u2014only one firm is selling the product, and this firm faces no competition. Monopolistic competition and oligopoly fall between the extremes of perfect competition and monopoly. Monopolistic competition is a situation with many firms selling similar, but not identical, products. Oligopoly is a situation with few firms that sell identical or similar products.<\/p>\n<\/div>\n<p>We start by looking at the ideal model of perfect competition. This model is a bit of a head scratcher since there are, actually, very few examples of industries like this in the real world. Why then do we study it? Here\u2019s a question for you to think about as you move through the module: what\u2019s so perfect about perfect competition? Hint: the model has certain ideal features that you will learn and apply to the other markets.<\/p>\n<div id=\"attachment_2116\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/1295\/2015\/06\/03182202\/tomato-collage.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2116\" class=\"wp-image-2116\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2042\/2018\/02\/05153552\/tomato-collage-1024x880.jpg\" alt=\"Four pictures in a collage. The largest picture show a sign in neon lights advertising a Farmer's Market in Jefferson County, then the three others show tomatoes piled up and ready to be sold at a market.\" width=\"440\" height=\"378\" \/><\/a><\/p>\n<p id=\"caption-attachment-2116\" class=\"wp-caption-text\"><strong>Figure 2.<\/strong>\u00a0The cost of tomatoes at a farmer&#8217;s market is an example of a perfectly competitive market.\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/acnatta\/325488839\/in\/photolist-uLdux-6YK75m-2dQM4b-8ieHgV-6S6zeU-puqXo1-6Ua9Si-a9n6MQ-8FFiEb-6zYDdv-fQm1QG-phD9Co-e32DHx-6TD2ki-2inmPb-6F6A8W-6TQkiZ-oAAWyD-8zRnN2-6GWtCY-aour4W-6KceUu-52JM5t-agjHzA-4ZjqEH-au2nQR-oVH1Te-ekvNfD-aycNXt-7jAjDg-f45U3c-bBkZfu-6yptaV-f99xBL-jJdniA-5e567Q-p9q39N-p77iWz-nJfQM2-ekseoR-9UL3mc-2XzYem-qReHSB-6qLRC1-fzSnyn-6U9WoD-59D9kR-4Hcz7P-ab4zJX-6C9Mfh\" target=\"_blank\" rel=\"noopener\">Farmer\u2019s Market<\/a> by Andre Natta, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC-BY<\/a>. <a href=\"https:\/\/www.flickr.com\/photos\/araswami\/1068420494\/in\/photolist-2CpWc1-2E4jP1-6CtoWH-fSHRAU-pdAxG5-6AEYZT-2Eet8a-7zhHKe-5jcWrG-f4QUZc-pJhc2L-nwtw6D-es87RW-UoFH5-6QzegH-kpfVR-pSfdck-8o92p4-rwJSDL-cxH1TA-6THedW-4SnBfM-2NS88a-4Lhx6K-cMdFmY-31owLW-7jm9oS-4SrQMu-4vJhp8-q7LESS-95jM5g-85PsMA-6TSSDw-5uZkbh-2Upbxg-aBAYo8-NS1BN-2NS7JM-4rnB47-pkHnHp-6nNpv3-39GEvE-5hpxhP-nPcg4Y-nUEhh-nTxKR-6xiFqg-o96HFv-oT446J-otMVWd\" target=\"_blank\" rel=\"noopener\">Firey Tomatoes<\/a> by Swaminathan, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC-BY<\/a>. <a href=\"https:\/\/www.flickr.com\/photos\/northcharleston\/6963550542\/in\/photolist-bBm1Yf-bQfFmF-hCFJCY-6xrHMi-hxa7sJ-EigTD-diHHM1-rdAcAY-o3q9s3-oztEiv-7CZFxf-5e59FL-fVZMxV-bp8GJ-RTdZZ-pNKtPH-hdusUS-bj1BRX-52NZ8j-ccqy7W-gP5mDm-bVLiZ4-agBMia-oR4793-fSeGHB-eeCgDR-6GWtEN-a7aoUz-a7aoSp-6Lcq59-dMXVYs-8Ss3zv-p9pyJE-8fAH7c-pygN1G-5XZfpT-6uB45x-caH4ys-6DRXwi-pNZckM-6TPHZ5-4SrQ8u-biCgwM-d3Yegb-au536s-bBm197-bBm13s-bQfD8D-a21WCn-95jK6r\" target=\"_blank\" rel=\"noopener\">NorthCharleston Farmer\u2019s Marke<\/a>t by NorthCharleston, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC-BY-SA<\/a>. <a href=\"https:\/\/www.flickr.com\/photos\/gazeronly\/7944002016\/in\/photolist-d6Z631-7jS6JE-obUg5A-er8isc-dWYUUU-mN5EfD-6USeKw-6TNEW6-8qZ3A-aevFJk-s83q1D-o4uwr6-fsgf3W-dbaZQG-a9hWEm-6GSoLD-6D3pUT-5CWZNQ-5vShP3-smjxQY-eTkSiV-bjn94V-bjceMx-bjceuz-7ixrYy-gANXr-ifg23C-ifgg9R-avp7QL-9X1Kh2-9X1CqT-29dBqE-eCKsvx-9MWUbX-6uB4gK-6uFfXS-nDRgZd-guA9ck-bBm26N-9X1THe-5nSjQz-nRsHyY-swDboh-ttE23T-oAzTvP-ovHc6i-g3hJ2L-fnBkBE-eWvTC2-dfmJmx\" target=\"_blank\" rel=\"noopener\">What\u2019s Better than Love<\/a> CC torbakhopper, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC-BY<\/a>.<\/p>\n<\/div>\n<p>Have you ever noticed that all the tomatoes of the same type in a farmer\u2019s market cost about the same price? The same thing is true of roadside vegetable stands in the countryside. If one stall in a locality has tomatoes for $3 per pound, they all do. Now the price may change from week to week, but it\u2019s always the same across the different vendors in the market. You will soon learn why this is.<\/p>\n<p>There are more similarities than differences between this module\u00a0and the\u00a0others that\u00a0follow it. What you learn in this module will carry over and help you understand the next ones, so the more effort you put into learning this one, the easier the next three modules will be.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-6423\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Why It Matters: Perfect Competition. <strong>Authored by<\/strong>: Steven Greenlaw and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Introduction to Production, Costs, and Industry Structure. <strong>Authored by<\/strong>: OpenStax College. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/cnx.org\/contents\/XAl2LLVA@7.16:SlmDF6TE@7\/Introduction-to-Production-Cos\">https:\/\/cnx.org\/contents\/XAl2LLVA@7.16:SlmDF6TE@7\/Introduction-to-Production-Cos<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em>. <strong>License Terms<\/strong>: Download for free at http:\/\/cnx.org\/contents\/bc498e1f-efe9-43a0-8dea-d3569ad09a82@4.4<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":29,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Why It Matters: Perfect Competition\",\"author\":\"Steven Greenlaw and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Introduction to Production, Costs, and Industry Structure\",\"author\":\"OpenStax College\",\"organization\":\"\",\"url\":\"https:\/\/cnx.org\/contents\/XAl2LLVA@7.16:SlmDF6TE@7\/Introduction-to-Production-Cos\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"Download for free at http:\/\/cnx.org\/contents\/bc498e1f-efe9-43a0-8dea-d3569ad09a82@4.4\"}]","CANDELA_OUTCOMES_GUID":"cf04bf0c-274d-471f-9f6f-464f76139b64","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-6423","chapter","type-chapter","status-publish","hentry"],"part":6421,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters\/6423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/users\/29"}],"version-history":[{"count":8,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters\/6423\/revisions"}],"predecessor-version":[{"id":7695,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters\/6423\/revisions\/7695"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/parts\/6421"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapters\/6423\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/media?parent=6423"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/pressbooks\/v2\/chapter-type?post=6423"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/contributor?post=6423"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-microeconomics\/wp-json\/wp\/v2\/license?post=6423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}