{"id":203,"date":"2019-03-19T17:24:20","date_gmt":"2019-03-19T17:24:20","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-organizationalbehavior\/?post_type=chapter&p=203"},"modified":"2024-04-24T22:50:26","modified_gmt":"2024-04-24T22:50:26","slug":"why-it-matters-managing-groups-and-teams","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-organizationalbehavior\/chapter\/why-it-matters-managing-groups-and-teams\/","title":{"raw":"Why It Matters: Managing Groups and Teams","rendered":"Why It Matters: Managing Groups and Teams"},"content":{"raw":"

Why\u00a0discuss strategies to manage groups and teams?<\/h2>\r\nVisa was eating Mastercard for lunch. For ten years, from 1987 to 1997, Mastercard followed in the shadow of their competitor, trying five different ad campaigns and getting nowhere. What was the ad that would help them recapture the spotlight? The Mastercard executives turned to McCann Erikson, and the company assigned a creative team of three the job of changing the image of Mastercard for the rest of the world.\r\n\r\nThe team\u2014Joyce King Thomas, Jeroen Bours and Johnathan Cranin\u2014debated freely and intensely. They\u2019d worked together for two years and knew each other well enough to challenge ideas during their brainstorming sessions.\r\n\r\nJohnathan Cranin was in the shower when the idea, borne of many brainstorming hours with his team, came to him. \u201cSome things money can\u2019t buy,\u201d he thought. He took it back to the team and they got to work. They started with an ordinary list of things that you purchase during a baseball game. And then added that thing that you couldn\u2019t.\r\n\r\nThe ad didn\u2019t test as well as some others in focus groups, but the group stood by their instinct and knew that their \u201csome things money can\u2019t buy\u201d ad would work well in the long run. Mastercard took a chance with it. And they\u2019ve been adding US cards at almost twice Visa\u2019s rate ever since.\r\n\r\n