As with so many things, trust is crucial in public speaking. If you want to get your message across, your audience needs to trust you as the message giver.

Why would you need to even consider ethics in public speaking? First and foremost, your audience not only needs to believe in your words and message, but they need to trust you as the message giver. To engage in unethical behavior when speaking only erodes that trust.

There are other reasons to engage in ethical behavior in public speaking:

• To maintain your credibility and reputation.
• To present a fair and accurate argument of your thesis.
• To provide honest facts with integrity and without deception or distortion.
• To abide by shared or common moral values and beliefs.

The study of ethics is incredibly important to any student of public speaking, as the most effective public speakers are those who practice ethical behavior in their speeches.

In 1999, the National Communication Association (NCA) released a “credo,” or statement of beliefs, describing their standards for ethical communication. Below you will find the statement in its entirety. Below the statement, we will call attention to a few of the principles most relevant to students of public speaking.

“We advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication.”

“We accept responsibility for the short- and long-term consequences for our own communication and expect the same of others.”

• Ethical speakers do not deceive their audience. It can also be stated that ethical speakers do not distort or warp facts, or worse yet, disguise opinions as fact in order to argue their thesis or make their point.
• To speak ethically is to use your own original speech content. If you use any substantiating facts or passages from another source, you must give appropriate attribution or credit as necessary. Ethical speakers are ones who do not plagiarize their material or try to pass off words and ideas from others as their own. One of the main reasons we emphasize attribution of ideas is because of the question of responsibility and consequences, the final principle in the National Communication Association (NCA)’s Credo. When we speak, we assume responsibility for the ideas we are communicating. If someone else is responsible for these ideas, they need to be acknowledged and cited. We will discuss citation and attribution later in this module.
• Acknowledging and responding to conflicts of interest is also regarded as ethical public speaking behavior. We will cover conflict of interest in more detail on the next page.

“We endorse freedom of expression, diversity of perspective, and tolerance of dissent to achieve the informed and responsible decision making fundamental to a civil society.”

• The First Amendment of the U.S. Constitution guarantees the freedom of speech and of the press, as well as the right of the people to assemble and to “petition the Government for a redress of grievances.” In other words, the right to free speech is bound up with the right to disagree peacefully—not just with each other, but with the government. We’ll dive deeper into the legal context of freedom of expression elsewhere in this module. For now, we’ll just note that the right to free speech and the right to dissent are important both legally and ethically. In fact, the right to “petition the Government for a redress of grievances” is what connects ethics and the law. When a law or legislation is considered unethical, the people can speak out to change it.

“We strive to understand and respect other communicators before evaluating and responding to their messages.”

• Here we are reminded that ethical communication is not just about what you say. Listening actively and responding appropriately are key elements in communicating ethically.

“We promote communication climates of caring and mutual understanding that respect the unique needs and characteristics of individual communicators.”

• One element of creating a climate of “caring and mutual understanding” is an effort to use language that is inclusive and considerate toward all listeners. We cover the principle of inclusive language on the next page.

“We condemn communication that degrades individuals and humanity through distortion, intimidation, coercion, and violence, and through the expression of intolerance and hatred.”

• We will cover this statement in more detail when we discuss hate speech and the language of intolerance.

“We are committed to the courageous expression of personal convictions in pursuit of fairness and justice.

• Ultimately, this standard is the highest goal of public speaking: speaking out effectively against unfairness, injustice, and intolerance, and working to create a more just society.