{"id":1126,"date":"2020-09-21T16:14:06","date_gmt":"2020-09-21T16:14:06","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/?post_type=chapter&#038;p=1126"},"modified":"2022-07-26T16:22:34","modified_gmt":"2022-07-26T16:22:34","slug":"webinars","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/chapter\/webinars\/","title":{"raw":"Webinars","rendered":"Webinars"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objectives<\/h3>\r\n<ul>\r\n \t<li>Identify strategies for running a webinar.<\/li>\r\n \t<li>Demonstrate strategies for managing Q&amp;A online.<\/li>\r\n<\/ul>\r\n<\/div>\r\nA webinar is a \u201cweb seminar\u201d where a presenter uses video conferencing tools to present information to an audience. Presenters in a webinar usually present information to their audience using presentations slides.\r\n\r\nIn addition, webinars typically provide the audience opportunities to interact with the presenter through something like a chat or poll.\r\n\r\nWebinars have become increasingly common in business environments as a way to present information to employees and customers or clients. Webinars have also become more common in higher education as a way of offering online lectures or seminars.\r\n<div class=\"textbox exercises\">\r\n<h3>How to: Run an interactive webinar<\/h3>\r\nThis video from Manchester Metropolitan University provides an overview of some of the qualities of a webinar.\r\n\r\nhttps:\/\/youtu.be\/bQpKTWSjZzk\r\n\r\nYou can view the <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/Public_Speaking\/transcripts\/InteractiveWebinars_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"Interactive Webinars\" here (opens in new window)<\/a>.\r\n\r\n<\/div>\r\nIn his book <em>10 Steps to Successful Virtual Presentations,<\/em> Wayne Turmel identifies four broad categories of virtual presentations:\r\n<ol>\r\n \t<li style=\"font-weight: 400;\"><strong>General Information Webinar:<\/strong> A session where the presenter shares information about a subject, service, or product. This is similar to an informative speech.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Sales Demo:<\/strong> A session where the presenter is describing attributes of a product to an audience who are considering purchasing the product.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Training<\/strong>: A session where a presenter is explaining how to successfully complete a task or process or how to use a product such as software.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Team Meeting<\/strong>: A session where a presenter is facilitating a meeting among colleagues working together on a shared task.[footnote]Turmel, Wayne. <em>10 Steps to Successful Virtual Presentations<\/em>. ASTD Press, 2011.[\/footnote]<\/li>\r\n<\/ol>\r\nTurmel offers the following suggestions about how to successfully put on a webinar:\r\n<ol>\r\n \t<li style=\"font-weight: 400;\">Identify your <strong>objectives<\/strong> for the presentation. Your objectives will guide you in developing the content and structure of the webinar.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Learn the software platform<\/strong> you will be using for the webinar.<\/li>\r\n \t<li style=\"font-weight: 400;\">If you are working with others to develop the webinar <strong>create a project plan<\/strong> identifying who will do what and by when.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Create an agenda<\/strong> and <strong>content outline<\/strong> (main points) for the webinar. Build in places during the webinar for Q&amp;A with the audience.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Create visuals<\/strong> such as slides that support the content.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Rehearse the presentation<\/strong>,\u00a0making sure you are comfortable with the software platform and being able to do things like switch from talking to the camera to presenting your slides.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Present<\/strong> the webinar.[footnote]Turmel, Wayne. <em>10 Steps to Successful Virtual Presentations<\/em>. ASTD Press, 2011.[\/footnote]<\/li>\r\n<\/ol>\r\n<div class=\"textbox tryit\">\r\n<h3>Try It<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/1b1f8ab9-a47d-4fad-b213-e3a5e67c443b\r\n\r\n<\/div>\r\n<h3>Questions and Answers<\/h3>\r\n[caption id=\"attachment_3767\" align=\"alignright\" width=\"400\"]<img class=\"wp-image-3767\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/09\/24234626\/GoToWebinar_IPA-300x177.png\" alt=\"A webinar slide that reads Questions from the Audience. Webinar participants are at the top of the screen.\" width=\"400\" height=\"236\" \/> It's always a good idea to build in time for questions from the audience.[\/caption]\r\n\r\nIn most webinar software, you can collect questions from your audience using a <strong>chat tool<\/strong>.\r\n\r\nTwo common strategies for handling questions are to 1) have <strong>several short breaks<\/strong> between presenting content where you do Q&amp;A (often using questions posted to the chat) or 2)\u00a0<strong>wait until after you present all your information<\/strong> to answer questions.\r\n\r\nUnless your webinar audience is fairly small, it\u2019s usually <strong>better to handle questions using chat<\/strong> rather than having audiences ask their questions via audio because people\u2019s microphones or audio settings aren\u2019t always working and you don\u2019t want to try and troubleshoot a technical issue during the webinar. In addition, some audience members may use question time to go off on a tangent unrelated to the topic of the webinar or use the Q&amp;A time to dominate the session with a long, involved statement or question that all audience members may not be interested in listening to.\r\n\r\nIn his book <em>10 Steps to Successful Virtual Presentations<\/em>,\u00a0Wayne Turmel suggests presenters do the following when answering audience questions:\r\n<ul>\r\n \t<li>When you answer a question from the audience, regardless of whether the question comes from a chat tool or audio, <strong>repeat the question<\/strong> so everyone can hear it. This helps your audience know what the question is and it also give you a chance to think before you answer the question.<\/li>\r\n \t<li><strong>Go slow<\/strong> when you answer questions to make sure you aren\u2019t rushing and instead are taking time to answer the question correctly.<\/li>\r\n \t<li>Try to finish your answer by <strong>tying the answer back to the primary goal<\/strong> or objective of the webinar so you reinforce how the answer relates to the reason they are attending the webinar in the first place.<\/li>\r\n \t<li>Ask the person who asked the question whether your answer addressed what they were wanting to learn.[footnote]Turmel, Wayne. <em>10 Steps to Successful Virtual Presentations<\/em>. ASTD Press, 2011.[\/footnote]<\/li>\r\n<\/ul>\r\n<div class=\"textbox tryit\">\r\n<h3>Try It<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/6b1a2676-441a-4567-a5a0-b24c9170dac1\r\n\r\n<\/div>\r\n&nbsp;","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<ul>\n<li>Identify strategies for running a webinar.<\/li>\n<li>Demonstrate strategies for managing Q&amp;A online.<\/li>\n<\/ul>\n<\/div>\n<p>A webinar is a \u201cweb seminar\u201d where a presenter uses video conferencing tools to present information to an audience. Presenters in a webinar usually present information to their audience using presentations slides.<\/p>\n<p>In addition, webinars typically provide the audience opportunities to interact with the presenter through something like a chat or poll.<\/p>\n<p>Webinars have become increasingly common in business environments as a way to present information to employees and customers or clients. Webinars have also become more common in higher education as a way of offering online lectures or seminars.<\/p>\n<div class=\"textbox exercises\">\n<h3>How to: Run an interactive webinar<\/h3>\n<p>This video from Manchester Metropolitan University provides an overview of some of the qualities of a webinar.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Interactive Webinars\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bQpKTWSjZzk?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/Public_Speaking\/transcripts\/InteractiveWebinars_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;Interactive Webinars&#8221; here (opens in new window)<\/a>.<\/p>\n<\/div>\n<p>In his book <em>10 Steps to Successful Virtual Presentations,<\/em> Wayne Turmel identifies four broad categories of virtual presentations:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><strong>General Information Webinar:<\/strong> A session where the presenter shares information about a subject, service, or product. This is similar to an informative speech.<\/li>\n<li style=\"font-weight: 400;\"><strong>Sales Demo:<\/strong> A session where the presenter is describing attributes of a product to an audience who are considering purchasing the product.<\/li>\n<li style=\"font-weight: 400;\"><strong>Training<\/strong>: A session where a presenter is explaining how to successfully complete a task or process or how to use a product such as software.<\/li>\n<li style=\"font-weight: 400;\"><strong>Team Meeting<\/strong>: A session where a presenter is facilitating a meeting among colleagues working together on a shared task.<a class=\"footnote\" title=\"Turmel, Wayne. 10 Steps to Successful Virtual Presentations. ASTD Press, 2011.\" id=\"return-footnote-1126-1\" href=\"#footnote-1126-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/li>\n<\/ol>\n<p>Turmel offers the following suggestions about how to successfully put on a webinar:<\/p>\n<ol>\n<li style=\"font-weight: 400;\">Identify your <strong>objectives<\/strong> for the presentation. Your objectives will guide you in developing the content and structure of the webinar.<\/li>\n<li style=\"font-weight: 400;\"><strong>Learn the software platform<\/strong> you will be using for the webinar.<\/li>\n<li style=\"font-weight: 400;\">If you are working with others to develop the webinar <strong>create a project plan<\/strong> identifying who will do what and by when.<\/li>\n<li style=\"font-weight: 400;\"><strong>Create an agenda<\/strong> and <strong>content outline<\/strong> (main points) for the webinar. Build in places during the webinar for Q&amp;A with the audience.<\/li>\n<li style=\"font-weight: 400;\"><strong>Create visuals<\/strong> such as slides that support the content.<\/li>\n<li style=\"font-weight: 400;\"><strong>Rehearse the presentation<\/strong>,\u00a0making sure you are comfortable with the software platform and being able to do things like switch from talking to the camera to presenting your slides.<\/li>\n<li style=\"font-weight: 400;\"><strong>Present<\/strong> the webinar.<a class=\"footnote\" title=\"Turmel, Wayne. 10 Steps to Successful Virtual Presentations. ASTD Press, 2011.\" id=\"return-footnote-1126-2\" href=\"#footnote-1126-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/li>\n<\/ol>\n<div class=\"textbox tryit\">\n<h3>Try It<\/h3>\n<p>\t<iframe id=\"assessment_practice_1b1f8ab9-a47d-4fad-b213-e3a5e67c443b\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/1b1f8ab9-a47d-4fad-b213-e3a5e67c443b?iframe_resize_id=assessment_practice_id_1b1f8ab9-a47d-4fad-b213-e3a5e67c443b\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<h3>Questions and Answers<\/h3>\n<div id=\"attachment_3767\" style=\"width: 410px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3767\" class=\"wp-image-3767\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/09\/24234626\/GoToWebinar_IPA-300x177.png\" alt=\"A webinar slide that reads Questions from the Audience. Webinar participants are at the top of the screen.\" width=\"400\" height=\"236\" \/><\/p>\n<p id=\"caption-attachment-3767\" class=\"wp-caption-text\">It&#8217;s always a good idea to build in time for questions from the audience.<\/p>\n<\/div>\n<p>In most webinar software, you can collect questions from your audience using a <strong>chat tool<\/strong>.<\/p>\n<p>Two common strategies for handling questions are to 1) have <strong>several short breaks<\/strong> between presenting content where you do Q&amp;A (often using questions posted to the chat) or 2)\u00a0<strong>wait until after you present all your information<\/strong> to answer questions.<\/p>\n<p>Unless your webinar audience is fairly small, it\u2019s usually <strong>better to handle questions using chat<\/strong> rather than having audiences ask their questions via audio because people\u2019s microphones or audio settings aren\u2019t always working and you don\u2019t want to try and troubleshoot a technical issue during the webinar. In addition, some audience members may use question time to go off on a tangent unrelated to the topic of the webinar or use the Q&amp;A time to dominate the session with a long, involved statement or question that all audience members may not be interested in listening to.<\/p>\n<p>In his book <em>10 Steps to Successful Virtual Presentations<\/em>,\u00a0Wayne Turmel suggests presenters do the following when answering audience questions:<\/p>\n<ul>\n<li>When you answer a question from the audience, regardless of whether the question comes from a chat tool or audio, <strong>repeat the question<\/strong> so everyone can hear it. This helps your audience know what the question is and it also give you a chance to think before you answer the question.<\/li>\n<li><strong>Go slow<\/strong> when you answer questions to make sure you aren\u2019t rushing and instead are taking time to answer the question correctly.<\/li>\n<li>Try to finish your answer by <strong>tying the answer back to the primary goal<\/strong> or objective of the webinar so you reinforce how the answer relates to the reason they are attending the webinar in the first place.<\/li>\n<li>Ask the person who asked the question whether your answer addressed what they were wanting to learn.<a class=\"footnote\" title=\"Turmel, Wayne. 10 Steps to Successful Virtual Presentations. ASTD Press, 2011.\" id=\"return-footnote-1126-3\" href=\"#footnote-1126-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a><\/li>\n<\/ul>\n<div class=\"textbox tryit\">\n<h3>Try It<\/h3>\n<p>\t<iframe id=\"assessment_practice_6b1a2676-441a-4567-a5a0-b24c9170dac1\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/6b1a2676-441a-4567-a5a0-b24c9170dac1?iframe_resize_id=assessment_practice_id_6b1a2676-441a-4567-a5a0-b24c9170dac1\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1126\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Webinar. <strong>Authored by<\/strong>: Constanza Veru00f3n (WMAR). <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File:GoToWebinar_IPA.png\">https:\/\/commons.wikimedia.org\/wiki\/File:GoToWebinar_IPA.png<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Interactive Webinars. <strong>Authored by<\/strong>: UTA MMU. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/bQpKTWSjZzk\">https:\/\/youtu.be\/bQpKTWSjZzk<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">Lumen Learning authored content<\/div><ul class=\"citation-list\"><li>Webinars. <strong>Authored by<\/strong>: Mike Randolph with Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-1126-1\">Turmel, Wayne. <em>10 Steps to Successful Virtual Presentations<\/em>. ASTD Press, 2011. <a href=\"#return-footnote-1126-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-1126-2\">Turmel, Wayne. <em>10 Steps to Successful Virtual Presentations<\/em>. ASTD Press, 2011. <a href=\"#return-footnote-1126-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-1126-3\">Turmel, Wayne. <em>10 Steps to Successful Virtual Presentations<\/em>. ASTD Press, 2011. <a href=\"#return-footnote-1126-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":161083,"menu_order":12,"template":"","meta":{"_candela_citation":"[{\"type\":\"lumen\",\"description\":\"Webinars\",\"author\":\"Mike Randolph with Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Webinar\",\"author\":\"Constanza Veru00f3n (WMAR)\",\"organization\":\"\",\"url\":\"https:\/\/commons.wikimedia.org\/wiki\/File:GoToWebinar_IPA.png\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Interactive Webinars\",\"author\":\"UTA MMU\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/bQpKTWSjZzk\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"}]","CANDELA_OUTCOMES_GUID":"79db6f13-cc1a-4f6c-977e-19d77dfa482e, 4844c263-be6e-4568-9985-4d3a5cdcc9e8, c8a9bf0e-bf8d-4ff4-ba33-8ba0e6c5d12d","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1126","chapter","type-chapter","status-publish","hentry"],"part":1083,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/users\/161083"}],"version-history":[{"count":14,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/1126\/revisions"}],"predecessor-version":[{"id":4763,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/1126\/revisions\/4763"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/parts\/1083"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/1126\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapter-type?post=1126"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/contributor?post=1126"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/license?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}