{"id":1675,"date":"2020-10-07T14:29:52","date_gmt":"2020-10-07T14:29:52","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/?post_type=chapter&#038;p=1675"},"modified":"2020-12-06T02:07:33","modified_gmt":"2020-12-06T02:07:33","slug":"introduction-to-diverse-and-intercultural-audiences","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/chapter\/introduction-to-diverse-and-intercultural-audiences\/","title":{"raw":"Introduction to Diverse and Multicultural Audiences","rendered":"Introduction to Diverse and Multicultural Audiences"},"content":{"raw":"<img class=\"alignright wp-image-3453\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/10\/21041654\/flags-300x200.jpg\" alt=\"World flags on a green lawn\" width=\"400\" height=\"267\" \/>Every time a speech is delivered to an audience, that audience will be made up of very different people coming together for one moment. Sometimes they\u2019ll have common factors, maybe age or gender or similar cultures, but more often than not they will come from very different places and carry unique and diverse value systems and cultural expectations.\r\n\r\nIn this section, we\u2019ll define culture and investigate how to deliver a speech to a diverse audience. We\u2019ll specifically engage with how knowing about the demographics of the audience\u2014socioeconomic status, political and religious views and values, and gender identities\u2014will shape the speaker\u2019s selection of language, examples, illustrations, etc., within the body of the speech.\r\n\r\nThis section will also define what culture is and what culture does in terms of its influences on communication styles and preferences to further help the speaker to engage their target audience.\r\n\r\nWe\u2019ll also observe how cultural intelligence can help make our messages speak to a wider audience and resonate within a variety of cultural contexts.","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3453\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/10\/21041654\/flags-300x200.jpg\" alt=\"World flags on a green lawn\" width=\"400\" height=\"267\" \/>Every time a speech is delivered to an audience, that audience will be made up of very different people coming together for one moment. Sometimes they\u2019ll have common factors, maybe age or gender or similar cultures, but more often than not they will come from very different places and carry unique and diverse value systems and cultural expectations.<\/p>\n<p>In this section, we\u2019ll define culture and investigate how to deliver a speech to a diverse audience. We\u2019ll specifically engage with how knowing about the demographics of the audience\u2014socioeconomic status, political and religious views and values, and gender identities\u2014will shape the speaker\u2019s selection of language, examples, illustrations, etc., within the body of the speech.<\/p>\n<p>This section will also define what culture is and what culture does in terms of its influences on communication styles and preferences to further help the speaker to engage their target audience.<\/p>\n<p>We\u2019ll also observe how cultural intelligence can help make our messages speak to a wider audience and resonate within a variety of cultural contexts.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1675\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>United Nations flags. <strong>Authored by<\/strong>: Mat Reding . <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/unsplash.com\/photos\/yfXhqAW5X0c\">https:\/\/unsplash.com\/photos\/yfXhqAW5X0c<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">Lumen Learning authored content<\/div><ul class=\"citation-list\"><li>Introduction. <strong>Authored by<\/strong>: Misti Wills with Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":161083,"menu_order":12,"template":"","meta":{"_candela_citation":"[{\"type\":\"lumen\",\"description\":\"Introduction\",\"author\":\"Misti Wills with Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"United Nations flags\",\"author\":\"Mat Reding \",\"organization\":\"\",\"url\":\"https:\/\/unsplash.com\/photos\/yfXhqAW5X0c\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"dc686922-f94e-4ace-b17a-2910a5b1a84f, 705b5bf3-d2e8-4bbf-9be9-db90148c20fc","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1675","chapter","type-chapter","status-publish","hentry"],"part":134,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/1675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/users\/161083"}],"version-history":[{"count":6,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/1675\/revisions"}],"predecessor-version":[{"id":4324,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/1675\/revisions\/4324"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/parts\/134"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/1675\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/media?parent=1675"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapter-type?post=1675"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/contributor?post=1675"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/license?post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}