{"id":170,"date":"2020-07-15T16:44:33","date_gmt":"2020-07-15T16:44:33","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/?post_type=chapter&#038;p=170"},"modified":"2020-12-06T02:06:19","modified_gmt":"2020-12-06T02:06:19","slug":"introduction-to-adapting-to-the-audience","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/chapter\/introduction-to-adapting-to-the-audience\/","title":{"raw":"Introduction to Adapting to the Audience","rendered":"Introduction to Adapting to the Audience"},"content":{"raw":"<img class=\"alignright size-medium wp-image-3450\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/07\/21040754\/speaking-300x200.jpg\" alt=\"A person speaking onstage\" width=\"300\" height=\"200\" \/>Now that you've gathered demographic and internal information about your audience, it's time to look at how to use this information. The audience analysis information gets utilized before, during, and after your speech.\r\n\r\nIn this section, we\u2019ll examine how knowing the audience allows the speaker to target gathering specific types of research that will appeal to the audience of the speech. This information will also be applied to the structure and organization of the speech and all the parts of its content, from vocabulary to visual aids. Using this information is truly an art form in and of itself, and sophisticated speakers use this data intentionally to motivate their audiences.\r\n\r\nSecondly, we\u2019ll look at how to adapt to audience feedback during the speech delivery itself. Skilled speakers are able to notice what is happening with their audience\u2014from boredom to confusion to engagement\u2014and adjust in the moment.\r\n\r\nLastly, we\u2019ll identify some key ways to evaluate the success of the speech and hear back from the audience about how it went.","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3450\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/07\/21040754\/speaking-300x200.jpg\" alt=\"A person speaking onstage\" width=\"300\" height=\"200\" \/>Now that you&#8217;ve gathered demographic and internal information about your audience, it&#8217;s time to look at how to use this information. The audience analysis information gets utilized before, during, and after your speech.<\/p>\n<p>In this section, we\u2019ll examine how knowing the audience allows the speaker to target gathering specific types of research that will appeal to the audience of the speech. This information will also be applied to the structure and organization of the speech and all the parts of its content, from vocabulary to visual aids. Using this information is truly an art form in and of itself, and sophisticated speakers use this data intentionally to motivate their audiences.<\/p>\n<p>Secondly, we\u2019ll look at how to adapt to audience feedback during the speech delivery itself. Skilled speakers are able to notice what is happening with their audience\u2014from boredom to confusion to engagement\u2014and adjust in the moment.<\/p>\n<p>Lastly, we\u2019ll identify some key ways to evaluate the success of the speech and hear back from the audience about how it went.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-170\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Speaking . <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/unsplash.com\/photos\/zFBVxClB2I8\">https:\/\/unsplash.com\/photos\/zFBVxClB2I8<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">Lumen Learning authored content<\/div><ul class=\"citation-list\"><li>Introduction to Adapting to the Audience. <strong>Authored by<\/strong>: Misti Wills with Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":161083,"menu_order":8,"template":"","meta":{"_candela_citation":"[{\"type\":\"lumen\",\"description\":\"Introduction to Adapting to the Audience\",\"author\":\"Misti Wills with Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Speaking \",\"author\":\"\",\"organization\":\"\",\"url\":\"https:\/\/unsplash.com\/photos\/zFBVxClB2I8\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"41e4631e-b70b-43bb-a15d-70035a8a8464","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-170","chapter","type-chapter","status-publish","hentry"],"part":134,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/users\/161083"}],"version-history":[{"count":5,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/170\/revisions"}],"predecessor-version":[{"id":4322,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/170\/revisions\/4322"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/parts\/134"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/170\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapter-type?post=170"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/contributor?post=170"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/license?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}