{"id":2268,"date":"2020-10-30T17:11:10","date_gmt":"2020-10-30T17:11:10","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/?post_type=chapter&#038;p=2268"},"modified":"2022-07-11T23:00:35","modified_gmt":"2022-07-11T23:00:35","slug":"putting-it-together-persuasive-speaking","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/chapter\/putting-it-together-persuasive-speaking\/","title":{"raw":"Putting It Together: Persuasive Speaking","rendered":"Putting It Together: Persuasive Speaking"},"content":{"raw":"Persuasive speaking has had a pretty consistent playbook since ancient times. The Greek philosopher Aristotle\u00a0identified three artistic \"proofs\":\r\n<ul>\r\n \t<li>Ethos: Appeal to the speaker\u2019s character.<\/li>\r\n \t<li>Pathos: Appeal to emotions.<\/li>\r\n \t<li>Logos: Appeal to logic and reason.<\/li>\r\n<\/ul>\r\nSchooled in psychology, modern persuasive speakers also try to consider psychological needs and desires in their arguments, asking how a particular policy, fact, or value can fulfill the underlying needs of the listener.\r\n\r\nLike any speech, persuasive speeches need to be structured, and the speaker needs to support their claims with evidence.\r\n\r\nhttps:\/\/assess.lumenlearning.com\/practice\/081ad5d2-26de-4c54-b167-0d01557c297d","rendered":"<p>Persuasive speaking has had a pretty consistent playbook since ancient times. The Greek philosopher Aristotle\u00a0identified three artistic &#8220;proofs&#8221;:<\/p>\n<ul>\n<li>Ethos: Appeal to the speaker\u2019s character.<\/li>\n<li>Pathos: Appeal to emotions.<\/li>\n<li>Logos: Appeal to logic and reason.<\/li>\n<\/ul>\n<p>Schooled in psychology, modern persuasive speakers also try to consider psychological needs and desires in their arguments, asking how a particular policy, fact, or value can fulfill the underlying needs of the listener.<\/p>\n<p>Like any speech, persuasive speeches need to be structured, and the speaker needs to support their claims with evidence.<\/p>\n<p>\t<iframe id=\"assessment_practice_081ad5d2-26de-4c54-b167-0d01557c297d\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/081ad5d2-26de-4c54-b167-0d01557c297d?iframe_resize_id=assessment_practice_id_081ad5d2-26de-4c54-b167-0d01557c297d\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-2268\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">Lumen Learning authored content<\/div><ul class=\"citation-list\"><li>Putting It Together: Persuasive Speaking. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":161083,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"lumen\",\"description\":\"Putting It Together: Persuasive Speaking\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"db508b52-6a78-4b45-87fc-b9c869fe6d86","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-2268","chapter","type-chapter","status-publish","hentry"],"part":317,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/2268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/users\/161083"}],"version-history":[{"count":5,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/2268\/revisions"}],"predecessor-version":[{"id":3918,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/2268\/revisions\/3918"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/parts\/317"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/2268\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/media?parent=2268"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapter-type?post=2268"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/contributor?post=2268"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/license?post=2268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}