{"id":328,"date":"2020-07-21T18:26:42","date_gmt":"2020-07-21T18:26:42","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/?post_type=chapter&#038;p=328"},"modified":"2022-07-11T22:57:14","modified_gmt":"2022-07-11T22:57:14","slug":"introduction-to-credibility-and-evidence","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/chapter\/introduction-to-credibility-and-evidence\/","title":{"raw":"Introduction to Credibility and Evidence","rendered":"Introduction to Credibility and Evidence"},"content":{"raw":"\"Prove it to me.\" When someone makes a claim, you don't always accept it at face value. Sometimes you want to know more details. You want to know how they reached their conclusions and where they're getting their evidence from. This evidence, in turn, has to be trustworthy. \"I read it on the internet\" has become a punchline.\r\n\r\nIn the same way, your audience wants to know how you arrived at the argument you're making in your speech. The audience will judge your credibility from the beginning of your speech through the end. Based on the content you deliver, and how you deliver it, they\u2019ll decide if they trust you enough to support your cause.\r\n\r\nIn this section, we\u2019ll look at how to collect and analyze evidence for your speech, and how to package it in a way that your audience can digest.","rendered":"<p>&#8220;Prove it to me.&#8221; When someone makes a claim, you don&#8217;t always accept it at face value. Sometimes you want to know more details. You want to know how they reached their conclusions and where they&#8217;re getting their evidence from. This evidence, in turn, has to be trustworthy. &#8220;I read it on the internet&#8221; has become a punchline.<\/p>\n<p>In the same way, your audience wants to know how you arrived at the argument you&#8217;re making in your speech. The audience will judge your credibility from the beginning of your speech through the end. Based on the content you deliver, and how you deliver it, they\u2019ll decide if they trust you enough to support your cause.<\/p>\n<p>In this section, we\u2019ll look at how to collect and analyze evidence for your speech, and how to package it in a way that your audience can digest.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-328\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">Lumen Learning authored content<\/div><ul class=\"citation-list\"><li>Introduction to Credibility and Evidence. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":161083,"menu_order":7,"template":"","meta":{"_candela_citation":"[{\"type\":\"lumen\",\"description\":\"Introduction to Credibility and Evidence\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"439b75c4-5f16-4036-bec8-0c9064e880e6","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-328","chapter","type-chapter","status-publish","hentry"],"part":317,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/users\/161083"}],"version-history":[{"count":5,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/328\/revisions"}],"predecessor-version":[{"id":4360,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/328\/revisions\/4360"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/parts\/317"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/328\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapter-type?post=328"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/contributor?post=328"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/license?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}