{"id":4605,"date":"2022-04-19T16:09:52","date_gmt":"2022-04-19T16:09:52","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/?post_type=chapter&#038;p=4605"},"modified":"2022-07-11T17:50:39","modified_gmt":"2022-07-11T17:50:39","slug":"module-4-assignment-audience-analysis-and-application","status":"web-only","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/chapter\/module-4-assignment-audience-analysis-and-application\/","title":{"raw":"Module 4 Assignment: Audience Analysis and Application","rendered":"Module 4 Assignment: Audience Analysis and Application"},"content":{"raw":"<span style=\"font-size: 1rem; text-align: initial;\"><strong>Step 1:<\/strong> Ronnie has been asked to come back to his high school and deliver a speech on the importance of not texting while driving to students in a driver\u2019s education class. What questions should he ask about the audience he will be speaking to? Make a list of all the information, based on this module, that he needs to find out. For example, the audience's age.<\/span>\r\n\r\n<img class=\"alignright wp-image-2310 size-medium\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/10\/02042335\/blue-car-crashing-into-cell-phone-md-300x200.jpg\" alt=\"decorative image\" width=\"300\" height=\"200\" \/>\r\n\r\n<strong>Step 2<\/strong>: Based on what you know about high school, make an educated guess and answer the questions from Step 1 with what you believe the answers will be. For example, most students will be between 16 and 17 years of age.\r\n\r\n<strong>Step 3: <\/strong> Now that you know who might be in Ronnie's audience, identify some specific supporting materials that would work for that audience. Let\u2019s say you want to use a quote from a celebrity who endorses not texting while driving. Who would you quote? Identify five names that would be most impactful for this audience and explain why.\r\n\r\n<strong>Step 4<\/strong>: What attention getter would you recommend Ronnie use in his speech introduction based on his topic and his audience? Why would it be effective?\r\n<p style=\"padding-left: 30px;\"><strong>Example;<\/strong> Ronnie should show a photo of a car crash and explain that it happened because the driver was responding to a text message. The image would be effective because it would shock the audience a bit and use a fear tactic.<\/p>\r\n\r\n<h4>Assignment Rubric:<\/h4>\r\n<table style=\"height: 75px; width: 842px;\">\r\n<tbody>\r\n<tr style=\"height: 15px;\">\r\n<th style=\"height: 15px; width: 362.219px;\" scope=\"col\"><strong>Grading Criteria<\/strong><\/th>\r\n<th style=\"height: 15px; width: 251.156px;\" scope=\"col\"><strong>Percentage<\/strong><\/th>\r\n<th style=\"height: 15px; width: 190.125px;\" scope=\"col\"><strong>Percentage Earned &amp; Comments<\/strong><\/th>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 362.219px;\">Audience General Characteristics Identification<\/td>\r\n<td style=\"width: 251.156px;\">20%<\/td>\r\n<td style=\"width: 190.125px;\"><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 362.219px;\">Audience Details Identification<\/td>\r\n<td style=\"width: 251.156px;\">20%<\/td>\r\n<td style=\"width: 190.125px;\"><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 362.219px;\">Supporting Materials Identification and Explanation<\/td>\r\n<td style=\"width: 251.156px;\">30%<\/td>\r\n<td style=\"width: 190.125px;\"><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 362.219px;\">Introduction Creation and Explanation<\/td>\r\n<td style=\"width: 251.156px;\">30%<\/td>\r\n<td style=\"width: 190.125px;\"><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>","rendered":"<p><span style=\"font-size: 1rem; text-align: initial;\"><strong>Step 1:<\/strong> Ronnie has been asked to come back to his high school and deliver a speech on the importance of not texting while driving to students in a driver\u2019s education class. What questions should he ask about the audience he will be speaking to? Make a list of all the information, based on this module, that he needs to find out. For example, the audience&#8217;s age.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2310 size-medium\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/5348\/2020\/10\/02042335\/blue-car-crashing-into-cell-phone-md-300x200.jpg\" alt=\"decorative image\" width=\"300\" height=\"200\" \/><\/p>\n<p><strong>Step 2<\/strong>: Based on what you know about high school, make an educated guess and answer the questions from Step 1 with what you believe the answers will be. For example, most students will be between 16 and 17 years of age.<\/p>\n<p><strong>Step 3: <\/strong> Now that you know who might be in Ronnie&#8217;s audience, identify some specific supporting materials that would work for that audience. Let\u2019s say you want to use a quote from a celebrity who endorses not texting while driving. Who would you quote? Identify five names that would be most impactful for this audience and explain why.<\/p>\n<p><strong>Step 4<\/strong>: What attention getter would you recommend Ronnie use in his speech introduction based on his topic and his audience? Why would it be effective?<\/p>\n<p style=\"padding-left: 30px;\"><strong>Example;<\/strong> Ronnie should show a photo of a car crash and explain that it happened because the driver was responding to a text message. The image would be effective because it would shock the audience a bit and use a fear tactic.<\/p>\n<h4>Assignment Rubric:<\/h4>\n<table style=\"height: 75px; width: 842px;\">\n<tbody>\n<tr style=\"height: 15px;\">\n<th style=\"height: 15px; width: 362.219px;\" scope=\"col\"><strong>Grading Criteria<\/strong><\/th>\n<th style=\"height: 15px; width: 251.156px;\" scope=\"col\"><strong>Percentage<\/strong><\/th>\n<th style=\"height: 15px; width: 190.125px;\" scope=\"col\"><strong>Percentage Earned &amp; Comments<\/strong><\/th>\n<\/tr>\n<tr>\n<td style=\"width: 362.219px;\">Audience General Characteristics Identification<\/td>\n<td style=\"width: 251.156px;\">20%<\/td>\n<td style=\"width: 190.125px;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 362.219px;\">Audience Details Identification<\/td>\n<td style=\"width: 251.156px;\">20%<\/td>\n<td style=\"width: 190.125px;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 362.219px;\">Supporting Materials Identification and Explanation<\/td>\n<td style=\"width: 251.156px;\">30%<\/td>\n<td style=\"width: 190.125px;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 362.219px;\">Introduction Creation and Explanation<\/td>\n<td style=\"width: 251.156px;\">30%<\/td>\n<td style=\"width: 190.125px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4605\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Texting while driving. <strong>Provided by<\/strong>: QuoteInspector.com. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.quoteinspector.com\/images\/texting-while-driving\/blue-car-crashing-into-cell-phone\/\">https:\/\/www.quoteinspector.com\/images\/texting-while-driving\/blue-car-crashing-into-cell-phone\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\">CC BY-ND: Attribution-NoDerivatives<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">Lumen Learning authored content<\/div><ul class=\"citation-list\"><li>Assignment. <strong>Authored by<\/strong>: Misti Wills with Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":428269,"menu_order":7,"template":"","meta":{"_candela_citation":"[{\"type\":\"lumen\",\"description\":\"Assignment\",\"author\":\"Misti Wills with Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Texting while driving\",\"author\":\"\",\"organization\":\"QuoteInspector.com\",\"url\":\"https:\/\/www.quoteinspector.com\/images\/texting-while-driving\/blue-car-crashing-into-cell-phone\/\",\"project\":\"\",\"license\":\"cc-by-nd\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4605","chapter","type-chapter","status-web-only","hentry"],"part":4579,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/4605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/users\/428269"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/4605\/revisions"}],"predecessor-version":[{"id":4689,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/4605\/revisions\/4689"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/parts\/4579"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/4605\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/media?parent=4605"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapter-type?post=4605"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/contributor?post=4605"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/license?post=4605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}