{"id":681,"date":"2020-08-24T17:51:56","date_gmt":"2020-08-24T17:51:56","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/?post_type=chapter&#038;p=681"},"modified":"2022-07-11T23:50:32","modified_gmt":"2022-07-11T23:50:32","slug":"why-it-matters-creating-and-using-presentation-aids","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/chapter\/why-it-matters-creating-and-using-presentation-aids\/","title":{"raw":"Why It Matters: Creating and Using Presentation Aids","rendered":"Why It Matters: Creating and Using Presentation Aids"},"content":{"raw":"Advertising executive Frederick R. Barnard once said, \u201cOne look is worth a thousand words.\u201d[footnote]Safire, William. \"On Language.\" <em>The New York Times, <\/em>7 Apr. 1996,\u00a0https:\/\/www.nytimes.com\/1996\/04\/07\/magazine\/on-language-worth-a-thousand-words.html[\/footnote] Visual presentation can be powerful, as advertisers like Barnard have known for a long time. Visual aids can make your presentation more memorable, more moving, and easier to understand. However, it's precisely because of the power of visuals\u2014and the ubiquity of images in our advertisement-saturated media environment\u2014that you have to be discerning and selective in their use. In this module, we'll consider when visual presentations might add to the effectiveness of your speech\u2014and when they might not.","rendered":"<p>Advertising executive Frederick R. Barnard once said, \u201cOne look is worth a thousand words.\u201d<a class=\"footnote\" title=\"Safire, William. &quot;On Language.&quot; The New York Times, 7 Apr. 1996,\u00a0https:\/\/www.nytimes.com\/1996\/04\/07\/magazine\/on-language-worth-a-thousand-words.html\" id=\"return-footnote-681-1\" href=\"#footnote-681-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a> Visual presentation can be powerful, as advertisers like Barnard have known for a long time. Visual aids can make your presentation more memorable, more moving, and easier to understand. However, it&#8217;s precisely because of the power of visuals\u2014and the ubiquity of images in our advertisement-saturated media environment\u2014that you have to be discerning and selective in their use. In this module, we&#8217;ll consider when visual presentations might add to the effectiveness of your speech\u2014and when they might not.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-681\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">Lumen Learning authored content<\/div><ul class=\"citation-list\"><li>Why It Matters: Creating and Using Presentation Aids. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-681-1\">Safire, William. \"On Language.\" <em>The New York Times, <\/em>7 Apr. 1996,\u00a0https:\/\/www.nytimes.com\/1996\/04\/07\/magazine\/on-language-worth-a-thousand-words.html <a href=\"#return-footnote-681-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":161083,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"lumen\",\"description\":\"Why It Matters: Creating and Using Presentation Aids\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"ddeda627-8a94-45e0-bac4-f177d4ff78c5","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-681","chapter","type-chapter","status-publish","hentry"],"part":679,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/users\/161083"}],"version-history":[{"count":9,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/681\/revisions"}],"predecessor-version":[{"id":4389,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/681\/revisions\/4389"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/parts\/679"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapters\/681\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/media?parent=681"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/pressbooks\/v2\/chapter-type?post=681"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/contributor?post=681"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-publicspeaking\/wp-json\/wp\/v2\/license?post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}