Over the past few quarters, your store has been getting less and less traffic, which has in turn reduced sales. You’re beginning to be concerned that the marketing for your store has started alienating customers (or that a local competitor is doing a better job reaching your customers). However, you know that it will take a lot of time and research to discover the cause of this loss of traffic.

You have a one-on-one meeting with your supervisor in a few weeks, and you think if you make a good enough presentation, you can get the go ahead for this lengthy research project.

Assignment

Your task is to develop a presentation discussing the impact demographics, psychographics, geographic, and behavioristics have on customer behavior, as well as the influence your target customer’s behavior has on a sustainable competitive market strategy. Display who your target customer is, why, and how you know. The whole idea is to “show what you know.”

You must present a PowerPoint presentation to your boss outlining your plans for customer research and new marketing development ideas. Your PowerPoint presentation should have a minimum of 10 slides: a title page, content slides, and a conclusion. You will present to the class for 15 minutes.

Grading Rubric

This assignment is worth a total of 50 points.