What you’ll learn to do: Identify the various models of buying processes
In the sections titled Consumer Decision-Making Process and The Steps of the Buying Process, we introduced processes or steps consumers engage in as they prepare to make a purchase. In particular, we described three models: AIDA, path-to-purchase, and the consumer buying process.
We also identified the specific steps:
- Recognition of an Issue or Need
- Information Gathering
- Evaluation of Options or Alternatives
- Selection
- Purchase
- After-Purchase Evaluation
In the coming sections, we’ll go a bit deeper to describe three ways to evaluate consumers’ buying decisions. That is, is their motivation explained by: largely quantitative economic models, largely qualitative psychological models or a blend of the two, consumer behavior models?
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