What you’ll learn to do: Explain the consumer decision-making process
No matter how similar consumers might appear to be, they are rarely the same. They do not move and act in uniform blocks. Instead, their needs, motivations, assumptions, beliefs, and biases are unique, informed by individual experiences and perspective. Thus, it’s critical that marketers understand how to assess populations, identifying segments to target.
Contribute!
Did you have an idea for improving this content? We’d love your input.
