Module 6 Discussion: Trade-Area Analysis and Site Selection

Part 1

Your task is to write a short paragraph (no more than 300 words) discussing the key characteristics of an imaginary business site. Write as if you’re analyzing and selecting a location for a new store.

Describe aspects of the location such as the size of the location, the parking situation, and the surrounding area. Decide if you are going to choose a location in a Mall, Strip Shopping Center, Kiosk, etc. Explain why you selected the location that you did. Imagine that you have competition located in the area and what you plan to do to compete with this business.

Part 2

For each discussion forum, students need to create an initial post, then look over the discussion posts of your other classmates and give at least two (2) thoughtful responses to two (2) different classmates (one per classmate), totaling a minimum of three (3) posts for forum, including your initial post.

You need to write more than just a few words like: “I agree” or “Sounds good” or “Well said.” You must write several sentences that are thoughtful and suitable for a proper discussion. It is also fitting to ask questions or politely challenge your classmates if you like. When in doubt, just remember: this is a “discussion,” not a series of opinion blogs.

Grading Rubric

Your participation in this discussion will be graded using the following rubric. Please review and keep it in mind as you prepare your assignment.

Grading Rubric
Criteria Not Evident Developing Exemplary Points
Submit initial response 0 pts
No response
2 pts
Response does not fully address the prompt
5 pts
Response thoughtfully addresses the prompt and invites response from peers.
5 pts
Respond to at least two peers 0 pts
No response to peers
2 pts
Responded to only one peer
5 pts
Responded to at least two peers
5 pts
Total: 10 pts