{"id":1658,"date":"2018-03-23T03:54:21","date_gmt":"2018-03-23T03:54:21","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=1658"},"modified":"2024-04-25T02:03:01","modified_gmt":"2024-04-25T02:03:01","slug":"retailing-why-it-matters","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/retailing-why-it-matters\/","title":{"raw":"Why It Matters:  Introduction to Retailing","rendered":"Why It Matters:  Introduction to Retailing"},"content":{"raw":"<img class=\"alignright wp-image-2954\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2986\/2018\/03\/21174335\/store-984393_1920-1024x683.jpg\" alt=\"men's clothing boutique\" width=\"450\" height=\"300\" \/>\r\n\r\nWhen is the last time you went to your favorite retailer?\u00a0 What store was it? Is it a clothing store, or is it a grocery store? Maybe you prefer to shop online. Why? Have you wondered about the journey those products take before making it out to the shelves?\u00a0 There are so many aspects to the retail experience and process for us to examine and better understand.\r\n\r\nJust how wide is the scope of the retail industry?\u00a0 What drives the retail industry and what changes are on the horizon for the future that will make an impact to this industry? Let's dig a little deeper into the scope and impact of retail to our economy and why it's important for you to understand.\u00a0 We'll put some numbers behind this information so you can see just how big this industry is and the far reaching implications of retailers such as Toys R Us closing its doors.\r\n\r\nToday you might be a part-time sales associate, a store manager who oversees a million-dollar store, or in one of the other many sectors of the business.\u00a0 However, tomorrow you could be one of the buyers in the corporate office trying to understand how to leverage your customer's needs to drive sales.\u00a0 At each level you will make key decisions that will impact the retail environment that range from pricing, to assortment planning, and even human resources activities.\r\n\r\nBefore we dive into the inner workings of the retail industry and why it matters to you \u2014 both as a consumer and a professional in that industry \u2014 here is a brief video on what some consider the future of retail.\u00a0 Considering where retail is headed helps us look at the current and past landscape of retail with a critical eye.\r\n\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=4742620&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=573&amp;video_id=t49JkakYAoE&amp;video_target=tpm-plugin-ee5y312q-t49JkakYAoE\" width=\"800px\" height=\"500px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n\r\nYou can view the <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/Retail+Managment\/Transcripts\/TheFutureofRetail_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"The Future of Retail\" (opens in new window).<\/a>","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2954\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2986\/2018\/03\/21174335\/store-984393_1920-1024x683.jpg\" alt=\"men's clothing boutique\" width=\"450\" height=\"300\" \/><\/p>\n<p>When is the last time you went to your favorite retailer?\u00a0 What store was it? Is it a clothing store, or is it a grocery store? Maybe you prefer to shop online. Why? Have you wondered about the journey those products take before making it out to the shelves?\u00a0 There are so many aspects to the retail experience and process for us to examine and better understand.<\/p>\n<p>Just how wide is the scope of the retail industry?\u00a0 What drives the retail industry and what changes are on the horizon for the future that will make an impact to this industry? Let&#8217;s dig a little deeper into the scope and impact of retail to our economy and why it&#8217;s important for you to understand.\u00a0 We&#8217;ll put some numbers behind this information so you can see just how big this industry is and the far reaching implications of retailers such as Toys R Us closing its doors.<\/p>\n<p>Today you might be a part-time sales associate, a store manager who oversees a million-dollar store, or in one of the other many sectors of the business.\u00a0 However, tomorrow you could be one of the buyers in the corporate office trying to understand how to leverage your customer&#8217;s needs to drive sales.\u00a0 At each level you will make key decisions that will impact the retail environment that range from pricing, to assortment planning, and even human resources activities.<\/p>\n<p>Before we dive into the inner workings of the retail industry and why it matters to you \u2014 both as a consumer and a professional in that industry \u2014 here is a brief video on what some consider the future of retail.\u00a0 Considering where retail is headed helps us look at the current and past landscape of retail with a critical eye.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=4742620&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=573&amp;video_id=t49JkakYAoE&amp;video_target=tpm-plugin-ee5y312q-t49JkakYAoE\" width=\"800px\" height=\"500px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p>You can view the <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/Retail+Managment\/Transcripts\/TheFutureofRetail_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;The Future of Retail&#8221; (opens in new window).<\/a><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1658\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>clothing store. <strong>Authored by<\/strong>: Free-Photos. <strong>Provided by<\/strong>: Pixabay. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/en\/store-clothing-shop-bouique-984393\/\">https:\/\/pixabay.com\/en\/store-clothing-shop-bouique-984393\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>The Future of Retail video. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/t49JkakYAoE\">https:\/\/youtu.be\/t49JkakYAoE<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">Public domain content<\/div><ul class=\"citation-list\"><li>National Retail Federation &amp; impact on global economy. <strong>Provided by<\/strong>: National Retail Federation. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/nrf.com\/sites\/default\/files\/Documents\/retail%20library\/Retail%27s%20Impact%20-%20Printable%20Highlights.pdf\">https:\/\/nrf.com\/sites\/default\/files\/Documents\/retail%20library\/Retail%27s%20Impact%20-%20Printable%20Highlights.pdf<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/pdm\">Public Domain: No Known Copyright<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":82555,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"The Future of Retail video\",\"author\":\"\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/t49JkakYAoE\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"\"},{\"type\":\"pd\",\"description\":\"National Retail Federation & impact on global economy\",\"author\":\"\",\"organization\":\"National Retail Federation\",\"url\":\"https:\/\/nrf.com\/sites\/default\/files\/Documents\/retail%20library\/Retail%27s%20Impact%20-%20Printable%20Highlights.pdf\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"clothing store\",\"author\":\"Free-Photos\",\"organization\":\"Pixabay\",\"url\":\"https:\/\/pixabay.com\/en\/store-clothing-shop-bouique-984393\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"6adecbca-436b-4d17-b829-3156bf4e0261","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1658","chapter","type-chapter","status-publish","hentry"],"part":1631,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/users\/82555"}],"version-history":[{"count":19,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1658\/revisions"}],"predecessor-version":[{"id":3872,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1658\/revisions\/3872"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/parts\/1631"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1658\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/media?parent=1658"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=1658"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/contributor?post=1658"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/license?post=1658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}