{"id":1711,"date":"2018-03-27T16:09:30","date_gmt":"2018-03-27T16:09:30","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=1711"},"modified":"2024-04-25T02:05:22","modified_gmt":"2024-04-25T02:05:22","slug":"introduction-to-store-based-strategy-mixes","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/introduction-to-store-based-strategy-mixes\/","title":{"raw":"Introduction to Store-Based Strategy Mixes","rendered":"Introduction to Store-Based Strategy Mixes"},"content":{"raw":"<h2>What you'll learn to do:\u00a0Discuss store-based strategy mixes<\/h2>\r\nRetailers\u00a0target specific consumers and shopping occasions. Think about consumers on their commute home from work on a Tuesday evening. Their purchase of a carton of milk at an AM\/PM convenience store where they've also stopped for gas is very different than their purchase of two gallons of milk during a stock-up trip to a supercenter on a Saturday afternoon. As such, retailers' store environments, layout, assortment, hours of operation, and many other factors reflect these strategic targeting decisions.","rendered":"<h2>What you&#8217;ll learn to do:\u00a0Discuss store-based strategy mixes<\/h2>\n<p>Retailers\u00a0target specific consumers and shopping occasions. Think about consumers on their commute home from work on a Tuesday evening. Their purchase of a carton of milk at an AM\/PM convenience store where they&#8217;ve also stopped for gas is very different than their purchase of two gallons of milk during a stock-up trip to a supercenter on a Saturday afternoon. As such, retailers&#8217; store environments, layout, assortment, hours of operation, and many other factors reflect these strategic targeting decisions.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1711\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Introduction to Store-Based Strategy Mixes. <strong>Authored by<\/strong>: Patrick Williams. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":62559,"menu_order":13,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Introduction to Store-Based Strategy Mixes\",\"author\":\"Patrick Williams\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"46fe987d-e4da-4733-9a53-e53af2ed86c5","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1711","chapter","type-chapter","status-publish","hentry"],"part":1681,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/users\/62559"}],"version-history":[{"count":5,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1711\/revisions"}],"predecessor-version":[{"id":4848,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1711\/revisions\/4848"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/parts\/1681"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1711\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/media?parent=1711"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=1711"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/contributor?post=1711"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/license?post=1711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}