{"id":1754,"date":"2018-03-27T16:38:59","date_gmt":"2018-03-27T16:38:59","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&p=1754"},"modified":"2024-04-25T02:10:35","modified_gmt":"2024-04-25T02:10:35","slug":"introduction-to-electronic-retailing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/introduction-to-electronic-retailing\/","title":{"raw":"Introduction to Electronic Retailing","rendered":"Introduction to Electronic Retailing"},"content":{"raw":"

What you'll learn to do:\u00a0Discuss the rise of electronic retailing through the internet<\/h2>\r\nAs we begin, it\u2019s necessary to distinguish between electronic retailing (e-tailing) and broader e-commerce. While closely related and sometimes used synonymously, e-tailing is actually a subset of e-commerce. That is, e-commerce refers to any exchange of goods on-line, while e-tailing refers specifically to retailing online. This, of course, doesn\u2019t minimize e-tailing, as it\u2019s an important element of overall retail activity and a critical channel for producers, retailers, and consumers.","rendered":"

What you’ll learn to do:\u00a0Discuss the rise of electronic retailing through the internet<\/h2>\n

As we begin, it\u2019s necessary to distinguish between electronic retailing (e-tailing) and broader e-commerce. While closely related and sometimes used synonymously, e-tailing is actually a subset of e-commerce. That is, e-commerce refers to any exchange of goods on-line, while e-tailing refers specifically to retailing online. This, of course, doesn\u2019t minimize e-tailing, as it\u2019s an important element of overall retail activity and a critical channel for producers, retailers, and consumers.<\/p>\n\n\t\t\t

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Candela Citations<\/h3>\n\t\t\t\t\t
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CC licensed content, Original<\/div>