{"id":1793,"date":"2018-03-27T17:27:51","date_gmt":"2018-03-27T17:27:51","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&p=1793"},"modified":"2024-04-25T02:26:40","modified_gmt":"2024-04-25T02:26:40","slug":"introduction-to-models-of-the-buying-process","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/introduction-to-models-of-the-buying-process\/","title":{"raw":"Introduction to Models of the Buying Process","rendered":"Introduction to Models of the Buying Process"},"content":{"raw":"

What you'll learn to do:\u00a0Identify the various models of buying processes<\/h2>\r\nIn the sections titled Consumer Decision-Making Process <\/em>and The Steps of the Buying Process<\/em>, we introduced processes or steps consumers engage in as they prepare to make a purchase. In particular, we described three models: AIDA, path-to-purchase, and the consumer buying process.\r\n\r\nWe also identified the specific steps:\r\n
    \r\n \t
  1. Recognition of an Issue or Need<\/li>\r\n \t
  2. Information Gathering<\/li>\r\n \t
  3. Evaluation of Options or Alternatives<\/li>\r\n \t
  4. Selection<\/li>\r\n \t
  5. Purchase<\/li>\r\n \t
  6. After-Purchase Evaluation<\/li>\r\n<\/ol>\r\nIn the coming sections, we\u2019ll go a bit deeper to describe three ways to evaluate consumers\u2019 buying decisions. That is, is their motivation explained by: largely quantitative economic models, largely qualitative psychological models or a blend of the two, consumer behavior models?","rendered":"

    What you’ll learn to do:\u00a0Identify the various models of buying processes<\/h2>\n

    In the sections titled Consumer Decision-Making Process <\/em>and The Steps of the Buying Process<\/em>, we introduced processes or steps consumers engage in as they prepare to make a purchase. In particular, we described three models: AIDA, path-to-purchase, and the consumer buying process.<\/p>\n

    We also identified the specific steps:<\/p>\n

      \n
    1. Recognition of an Issue or Need<\/li>\n
    2. Information Gathering<\/li>\n
    3. Evaluation of Options or Alternatives<\/li>\n
    4. Selection<\/li>\n
    5. Purchase<\/li>\n
    6. After-Purchase Evaluation<\/li>\n<\/ol>\n

      In the coming sections, we\u2019ll go a bit deeper to describe three ways to evaluate consumers\u2019 buying decisions. That is, is their motivation explained by: largely quantitative economic models, largely qualitative psychological models or a blend of the two, consumer behavior models?<\/p>\n\n\t\t\t

      \n\t\t\t

      Candela Citations<\/h3>\n\t\t\t\t\t
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      CC licensed content, Original<\/div>