{"id":1812,"date":"2018-03-27T17:38:16","date_gmt":"2018-03-27T17:38:16","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=1812"},"modified":"2024-04-25T02:27:35","modified_gmt":"2024-04-25T02:27:35","slug":"consumer-lifestyle-factors","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/consumer-lifestyle-factors\/","title":{"raw":"Consumer Lifestyle Factors","rendered":"Consumer Lifestyle Factors"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objectives<\/h3>\r\n<ul>\r\n \t<li>Identify some key consumer lifestyle factors<\/li>\r\n<\/ul>\r\n<\/div>\r\nOne of the ways that we can put to use our demographic data is to consider the psychographic or lifestyle data of our customers. Psychographic data includes consumer attitudes, values, perceptions, beliefs, and interests. As noted earlier, psychographic segmentation is closely related to behavioral segmentation, though they do have important differences.\r\n\r\nFor example, psychography is interested in understanding the consumer\u2019s motivations, whether stated or unstated. For the customer, the focus is on \u201cwhy\u201d of the purchase. By comparison, behavioral segmentation is focused on tracking consumer actions and activity; it cannot infer motivation. The focus of behavioral segmentation is focused on \u201cwhat\u201d they do. When we consider the motivation (the why) of the customer, we'll have better insight into their behaviors (the what).\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Questions<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/c1865023-8a86-449b-9cd9-c4eb096160fd\r\n<\/div>","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<ul>\n<li>Identify some key consumer lifestyle factors<\/li>\n<\/ul>\n<\/div>\n<p>One of the ways that we can put to use our demographic data is to consider the psychographic or lifestyle data of our customers. Psychographic data includes consumer attitudes, values, perceptions, beliefs, and interests. As noted earlier, psychographic segmentation is closely related to behavioral segmentation, though they do have important differences.<\/p>\n<p>For example, psychography is interested in understanding the consumer\u2019s motivations, whether stated or unstated. For the customer, the focus is on \u201cwhy\u201d of the purchase. By comparison, behavioral segmentation is focused on tracking consumer actions and activity; it cannot infer motivation. The focus of behavioral segmentation is focused on \u201cwhat\u201d they do. When we consider the motivation (the why) of the customer, we&#8217;ll have better insight into their behaviors (the what).<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Questions<\/h3>\n<p>\t<iframe id=\"assessment_practice_c1865023-8a86-449b-9cd9-c4eb096160fd\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/c1865023-8a86-449b-9cd9-c4eb096160fd?iframe_resize_id=assessment_practice_id_c1865023-8a86-449b-9cd9-c4eb096160fd\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1812\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Consumer Lifestyle Factors. <strong>Authored by<\/strong>: Patrick Williams. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":83755,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Consumer Lifestyle Factors\",\"author\":\"Patrick Williams\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"009d97ba-197c-4e67-9747-ca0ff94f7f65, 48315268-7bb5-4e54-a054-cb200df0ce57","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1812","chapter","type-chapter","status-publish","hentry"],"part":1736,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/users\/83755"}],"version-history":[{"count":12,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1812\/revisions"}],"predecessor-version":[{"id":6403,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1812\/revisions\/6403"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/parts\/1736"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1812\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=1812"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/contributor?post=1812"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/license?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}