{"id":1877,"date":"2018-03-27T19:05:09","date_gmt":"2018-03-27T19:05:09","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=1877"},"modified":"2026-03-18T22:00:17","modified_gmt":"2026-03-18T22:00:17","slug":"introduction-to-retail-trading-area","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/introduction-to-retail-trading-area\/","title":{"raw":"Introduction to Retail Trading Area","rendered":"Introduction to Retail Trading Area"},"content":{"raw":"<h2>What you'll learn to do:\u00a0Explain the significance of selecting a store location<\/h2>\r\nRetail trading areas can be primary, secondary or fringe. We will discuss each and determine ways to identify the trading areas for a new or expanding retail establishment.\r\n\r\n<img class=\"aligncenter wp-image-4835 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3850\/2018\/03\/18170823\/1280px-SM_Mall_of_Asia_wide_pan.jpg\" alt=\"A mall front in Manila\" width=\"1280\" height=\"223\" \/>\r\n<div class=\"textbox key-takeaways\">\r\n<h3>Learn More<\/h3>\r\n<ul>\r\n \t<li>This <a href=\"https:\/\/fyi.uwex.edu\/downtown-market-analysis\/understanding-the-market\/trade-area-analysis\/\" target=\"_blank\" rel=\"noopener\">article on Trade Area Analysis<\/a> has a great deal of helpful information regarding retail trading areas in small city downtown areas.<\/li>\r\n \t<li>\"<a href=\"https:\/\/www.tutorialspoint.com\/retail_management\/retail_business_location.htm\" target=\"_blank\" rel=\"noopener\">Retail Management: Business Location<\/a>\" on Tutorials Point has some interesting information on types of retail trading areas.<\/li>\r\n<\/ul>\r\n<\/div>","rendered":"<h2>What you&#8217;ll learn to do:\u00a0Explain the significance of selecting a store location<\/h2>\n<p>Retail trading areas can be primary, secondary or fringe. We will discuss each and determine ways to identify the trading areas for a new or expanding retail establishment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4835 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3850\/2018\/03\/18170823\/1280px-SM_Mall_of_Asia_wide_pan.jpg\" alt=\"A mall front in Manila\" width=\"1280\" height=\"223\" \/><\/p>\n<div class=\"textbox key-takeaways\">\n<h3>Learn More<\/h3>\n<ul>\n<li>This <a href=\"https:\/\/fyi.uwex.edu\/downtown-market-analysis\/understanding-the-market\/trade-area-analysis\/\" target=\"_blank\" rel=\"noopener\">article on Trade Area Analysis<\/a> has a great deal of helpful information regarding retail trading areas in small city downtown areas.<\/li>\n<li>&#8220;<a href=\"https:\/\/www.tutorialspoint.com\/retail_management\/retail_business_location.htm\" target=\"_blank\" rel=\"noopener\">Retail Management: Business Location<\/a>&#8221; on Tutorials Point has some interesting information on types of retail trading areas.<\/li>\n<\/ul>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1877\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Introduction to Retail Trading Area. <strong>Authored by<\/strong>: Freedom Learning Group. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>SM Mall of Asia wide pan. <strong>Authored by<\/strong>: Mike Gonzalez. <strong>Provided by<\/strong>: Wikimedia Commons. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File:SM_Mall_of_Asia_wide_pan.jpg\">https:\/\/commons.wikimedia.org\/wiki\/File:SM_Mall_of_Asia_wide_pan.jpg<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":62559,"menu_order":6,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Introduction to Retail Trading Area\",\"author\":\"Freedom Learning Group\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"SM Mall of Asia wide pan\",\"author\":\"Mike Gonzalez\",\"organization\":\"Wikimedia 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