{"id":1900,"date":"2018-03-27T19:24:39","date_gmt":"2018-03-27T19:24:39","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=1900"},"modified":"2024-04-25T02:43:15","modified_gmt":"2024-04-25T02:43:15","slug":"evaluating-societal-views-when-selecting-a-location","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/evaluating-societal-views-when-selecting-a-location\/","title":{"raw":"Influence of Societal Views","rendered":"Influence of Societal Views"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objectives<\/h3>\r\n<ul>\r\n \t<li>Explain why a retailer should also evaluate societal views when selecting a location<\/li>\r\n<\/ul>\r\n<\/div>\r\nSociety plays an important role in determining where to locate a business. In earlier units, we talked about an upscale, high end steak house. You would not locate this type of a restaurant in a community with a low median income, where they would be unable to patronize your business, right? What about opening an indoor playground geared for ages 2\u201312 in a retirement community? This doesn\u2019t make sense either!\r\n\r\nUsing data from the U.S. Census Bureau and any GIS analysis to determine if the space you are thinking about is really a good location is important. Your eyes are likely becoming blurry from all the details and statistics of finding a suitable location to open a profitable retail location, right? These are all important factors.\r\n\r\nLet\u2019s talk about opening a restaurant. You want to open a small local bistro that serves only organic food. It is important to you that your lettuce is all organic, and the meat from humanely raised sources. What if you try to open this restaurant in a small rural community, where they don\u2019t understand the difference between a grass-fed burger and a grain-fed burger? Perhaps they haven\u2019t ever been exposed to lettuce other than iceberg, and they are certainly not going to pay $12 a plate for dinner!\r\n\r\nFor example, let's imagine that you've opened a little restaurant. The price was right on the building, and there was no other restaurant like this one within 100 miles. Unfortunately, there were not enough tourists to make a profitable business. Your little restaurant may have enough business for catering and private parties. What seemed like a perfect location at a perfect price was not because there wasn't enough traffic.\r\n\r\nThe societal environment is another component of a successful business location. Make sure to do your homework and find a space that has the right population to help your business grow.\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Questions<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/318a4365-e9a2-48f2-b80e-0e8c25b4fd0f\r\n<\/div>","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<ul>\n<li>Explain why a retailer should also evaluate societal views when selecting a location<\/li>\n<\/ul>\n<\/div>\n<p>Society plays an important role in determining where to locate a business. In earlier units, we talked about an upscale, high end steak house. You would not locate this type of a restaurant in a community with a low median income, where they would be unable to patronize your business, right? What about opening an indoor playground geared for ages 2\u201312 in a retirement community? This doesn\u2019t make sense either!<\/p>\n<p>Using data from the U.S. Census Bureau and any GIS analysis to determine if the space you are thinking about is really a good location is important. Your eyes are likely becoming blurry from all the details and statistics of finding a suitable location to open a profitable retail location, right? These are all important factors.<\/p>\n<p>Let\u2019s talk about opening a restaurant. You want to open a small local bistro that serves only organic food. It is important to you that your lettuce is all organic, and the meat from humanely raised sources. What if you try to open this restaurant in a small rural community, where they don\u2019t understand the difference between a grass-fed burger and a grain-fed burger? Perhaps they haven\u2019t ever been exposed to lettuce other than iceberg, and they are certainly not going to pay $12 a plate for dinner!<\/p>\n<p>For example, let&#8217;s imagine that you&#8217;ve opened a little restaurant. The price was right on the building, and there was no other restaurant like this one within 100 miles. Unfortunately, there were not enough tourists to make a profitable business. Your little restaurant may have enough business for catering and private parties. What seemed like a perfect location at a perfect price was not because there wasn&#8217;t enough traffic.<\/p>\n<p>The societal environment is another component of a successful business location. Make sure to do your homework and find a space that has the right population to help your business grow.<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Questions<\/h3>\n<p>\t<iframe id=\"assessment_practice_318a4365-e9a2-48f2-b80e-0e8c25b4fd0f\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/318a4365-e9a2-48f2-b80e-0e8c25b4fd0f?iframe_resize_id=assessment_practice_id_318a4365-e9a2-48f2-b80e-0e8c25b4fd0f\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1900\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Influence of Societal Views. <strong>Authored by<\/strong>: Freedom Learning Group. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":62559,"menu_order":14,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Influence of Societal Views\",\"author\":\"Freedom Learning Group\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"33353709-43b5-494d-834d-760cfedc1583, 1981b211-6260-478f-a9a7-44eab72a0bd9","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1900","chapter","type-chapter","status-publish","hentry"],"part":1829,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/users\/62559"}],"version-history":[{"count":13,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1900\/revisions"}],"predecessor-version":[{"id":6437,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1900\/revisions\/6437"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/parts\/1829"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1900\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/media?parent=1900"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=1900"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/contributor?post=1900"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/license?post=1900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}