{"id":1965,"date":"2018-03-27T21:22:33","date_gmt":"2018-03-27T21:22:33","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=1965"},"modified":"2024-04-25T02:47:12","modified_gmt":"2024-04-25T02:47:12","slug":"organizational-structure-and-employee-activities","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/organizational-structure-and-employee-activities\/","title":{"raw":"Organizational Structure and Employee Tasks","rendered":"Organizational Structure and Employee Tasks"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objectives<\/h3>\r\n<ul>\r\n \t<li>Explain how organizational structure determines the activities that specific employees will perform<\/li>\r\n<\/ul>\r\n<\/div>\r\nAs with any business, the organizational structure of a retail chain will depend considerably on the type of store and its size. \u00a0Retail stores generally have numerous types of employees who do a multitude of jobs. Starting at the top of a national chain\u2019s organizational structure a Chief Executive Officer (CEO), also sometimes called the President of the company, makes the major decisions for the business such as what wholesalers to buy from and where new stores should be built. \u00a0\u201cThe role of the chief executive officer (CEO)\u2026 consists of planning, organizing, staffing, directing, coordinating, reporting, and budgeting is arguably the most important and influential in an organization.\u201d[footnote]Meeks, M. D. (2015). STRATEGIC MANAGEMENT AND THE DISPARATE DUTIES OF THE CEO. <em>Academy of Strategic Management Journal<\/em>, 14(2), 93\u2013116.[\/footnote]\r\n\r\nThe next level of hierarchy in the organizational structure of retail, who report to the CEO, is management. \u00a0\u00a0In the management sector general manager, assistant manager and regional manager are a few of the types of management titles held within the retail organizational structure. \u00a0\u201cThe top managers of an organization will develop social capital through a variety of personal relationships with their suppliers, customers, competitors, trade associations, government's political institutions and community organizations. This capital can then be used for the benefit of their organizations.\u201d[footnote]Nimble CEOs need social networks. (2013). <em>Strategic Direction<\/em>, 29(6), 12\u201314.[\/footnote]\r\n<h2>Organizational Structure Determines Employees Activities<\/h2>\r\nThe organizational structure of a retail store greatly determines what the daily activities and tasks that specific employees will perform. If the retail chain is for instance, a furniture store, then human resource personnel would want to hire warehouse workers who are physically fit enough to lift and move heavy or large merchandise. \u00a0Although warehouse personnel\u2019s jobs characteristically have no set educational requirements they are an integral element of the structure of a retail business. \u201cWith the rise of e-commerce, while these \u201ctraditional\u201d retail job numbers (cashiers, store clerks and stocking crews) are indeed shrinking, there is an accompanying rise in \u201cnon-traditional\u201d retail jobs, like warehouse personnel and delivery drivers.\u201d[footnote]Baird, N. (2018). New Retail Jobs Analysis Ignores A Lot. <em>Forbes<\/em>, Web. Retreived from <a href=\"https:\/\/www.forbes.com\/sites\/nikkibaird\/2018\/05\/13\/new-retail-jobs-analysis-ignores-a-lot\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forbes.com\/sites\/nikkibaird\/2018\/05\/13\/new-retail-jobs-analysis-ignores-a-lot<\/a>.[\/footnote] While a warehouse employee would not be expected to file tax forms on behalf of the company or report on profit sharing, such as a CEO would, it is a vital sector of the organizational structure.\r\n\r\nOther general titles which are interchangeably used within a retail setting are cashier and customer service representative. Cashiers, merchandising and floor personnel would need to be personable and capable of dealing with the general public as their jobs consist of conducting point of sale transactions and assisting customers. Just as one would not expect a warehouse worker to perform the duties of a CEO, you would not expect a cashier to explain a personnel handbook to new employees as expected from the human resources division. A cashier\u2019s daily duties are to greet customers, operate cash registers, bag merchandise, use scanners\/scales and handle the types of transactions one would experience at a checkout counter such as returns, the loading of gift cards, etc. \u00a0This requires accuracy and some basic math skills, for that reason, when hiring for cashiers these are characteristics a retail manager should look for in a prospective employee. Thus, retail managers rely on the organizational structure of their company to determine which employees will fit cohesively into each particular job position.\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Questions<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/e108af4c-aef5-4b67-b84c-6b96915cc913\r\n<\/div>","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<ul>\n<li>Explain how organizational structure determines the activities that specific employees will perform<\/li>\n<\/ul>\n<\/div>\n<p>As with any business, the organizational structure of a retail chain will depend considerably on the type of store and its size. \u00a0Retail stores generally have numerous types of employees who do a multitude of jobs. Starting at the top of a national chain\u2019s organizational structure a Chief Executive Officer (CEO), also sometimes called the President of the company, makes the major decisions for the business such as what wholesalers to buy from and where new stores should be built. \u00a0\u201cThe role of the chief executive officer (CEO)\u2026 consists of planning, organizing, staffing, directing, coordinating, reporting, and budgeting is arguably the most important and influential in an organization.\u201d<a class=\"footnote\" title=\"Meeks, M. D. (2015). STRATEGIC MANAGEMENT AND THE DISPARATE DUTIES OF THE CEO. Academy of Strategic Management Journal, 14(2), 93\u2013116.\" id=\"return-footnote-1965-1\" href=\"#footnote-1965-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p>\n<p>The next level of hierarchy in the organizational structure of retail, who report to the CEO, is management. \u00a0\u00a0In the management sector general manager, assistant manager and regional manager are a few of the types of management titles held within the retail organizational structure. \u00a0\u201cThe top managers of an organization will develop social capital through a variety of personal relationships with their suppliers, customers, competitors, trade associations, government&#8217;s political institutions and community organizations. This capital can then be used for the benefit of their organizations.\u201d<a class=\"footnote\" title=\"Nimble CEOs need social networks. (2013). Strategic Direction, 29(6), 12\u201314.\" id=\"return-footnote-1965-2\" href=\"#footnote-1965-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/p>\n<h2>Organizational Structure Determines Employees Activities<\/h2>\n<p>The organizational structure of a retail store greatly determines what the daily activities and tasks that specific employees will perform. If the retail chain is for instance, a furniture store, then human resource personnel would want to hire warehouse workers who are physically fit enough to lift and move heavy or large merchandise. \u00a0Although warehouse personnel\u2019s jobs characteristically have no set educational requirements they are an integral element of the structure of a retail business. \u201cWith the rise of e-commerce, while these \u201ctraditional\u201d retail job numbers (cashiers, store clerks and stocking crews) are indeed shrinking, there is an accompanying rise in \u201cnon-traditional\u201d retail jobs, like warehouse personnel and delivery drivers.\u201d<a class=\"footnote\" title=\"Baird, N. (2018). New Retail Jobs Analysis Ignores A Lot. Forbes, Web. Retreived from https:\/\/www.forbes.com\/sites\/nikkibaird\/2018\/05\/13\/new-retail-jobs-analysis-ignores-a-lot.\" id=\"return-footnote-1965-3\" href=\"#footnote-1965-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a> While a warehouse employee would not be expected to file tax forms on behalf of the company or report on profit sharing, such as a CEO would, it is a vital sector of the organizational structure.<\/p>\n<p>Other general titles which are interchangeably used within a retail setting are cashier and customer service representative. Cashiers, merchandising and floor personnel would need to be personable and capable of dealing with the general public as their jobs consist of conducting point of sale transactions and assisting customers. Just as one would not expect a warehouse worker to perform the duties of a CEO, you would not expect a cashier to explain a personnel handbook to new employees as expected from the human resources division. A cashier\u2019s daily duties are to greet customers, operate cash registers, bag merchandise, use scanners\/scales and handle the types of transactions one would experience at a checkout counter such as returns, the loading of gift cards, etc. \u00a0This requires accuracy and some basic math skills, for that reason, when hiring for cashiers these are characteristics a retail manager should look for in a prospective employee. Thus, retail managers rely on the organizational structure of their company to determine which employees will fit cohesively into each particular job position.<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Questions<\/h3>\n<p>\t<iframe id=\"assessment_practice_e108af4c-aef5-4b67-b84c-6b96915cc913\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/e108af4c-aef5-4b67-b84c-6b96915cc913?iframe_resize_id=assessment_practice_id_e108af4c-aef5-4b67-b84c-6b96915cc913\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1965\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Organizational Structure and Employee Tasks. <strong>Authored by<\/strong>: Freedom Learning Group. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-1965-1\">Meeks, M. D. (2015). STRATEGIC MANAGEMENT AND THE DISPARATE DUTIES OF THE CEO. <em>Academy of Strategic Management Journal<\/em>, 14(2), 93\u2013116. <a href=\"#return-footnote-1965-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-1965-2\">Nimble CEOs need social networks. (2013). <em>Strategic Direction<\/em>, 29(6), 12\u201314. <a href=\"#return-footnote-1965-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-1965-3\">Baird, N. (2018). New Retail Jobs Analysis Ignores A Lot. <em>Forbes<\/em>, Web. Retreived from <a href=\"https:\/\/www.forbes.com\/sites\/nikkibaird\/2018\/05\/13\/new-retail-jobs-analysis-ignores-a-lot\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forbes.com\/sites\/nikkibaird\/2018\/05\/13\/new-retail-jobs-analysis-ignores-a-lot<\/a>. <a href=\"#return-footnote-1965-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":62559,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Organizational Structure and Employee Tasks\",\"author\":\"Freedom Learning Group\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"ef0dcda4-3d12-4e38-9294-834106c3a51a, 969a90e7-477c-47d7-a116-079befff5702","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-1965","chapter","type-chapter","status-publish","hentry"],"part":1960,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/users\/62559"}],"version-history":[{"count":12,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1965\/revisions"}],"predecessor-version":[{"id":6460,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1965\/revisions\/6460"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/parts\/1960"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/1965\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/media?parent=1965"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=1965"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/contributor?post=1965"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/license?post=1965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}