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<\/p>\n\r\n\r\nVisual merchandising helps to define the store\u2019s brand. \u00a0If you walk by a window display at Bergdorf Goodman in New York, what you see is not telling you that you\u2019ll find deep discounts inside.\r\n\r\nSimilarly, if you walk into a TJ Maxx, you\u2019ll visually pick up on the cue that they sell name brands at low prices by the way the merchandise is presented.\r\n\r\nVisual merchandise helps create a store experience. \u00a0You want your shopper to feel a certain way about your store. \u00a0If they get the creative vibe, the \u201cclean and neat\u201d vibe, the young and funky vibe then all of those feelings inform the shopper\u2019s store experience, creating something memorable, engaging, and fun.\r\n\r\nVisual merchandising influences and helps the customer see what \u201ccan be\u201d versus what \u201cis.\u201d\u00a0 Customers makes up to 80% of their shopping decisions while they are in the store. By grouping merchandise together to show how items can be used together, or how it can be paired with other items, increases the probability of add-on sales.\r\n\r\nThis is a retailer\u2019s time to influence the customer and make more sales. \u00a0More sales means more margin and profit: this is why visual merchandising matters.","rendered":"Visual merchandising is the way a retail store speaks to its shopper. \u00a0It may not be the only way to communicate, but it\u2019s a very important tactic for a retailer.<\/p>\n
Visual merchandising engages the customer. \u00a0A retailer can use bold colors to draw attention, light a product in a way that makes it attractive, set it up so a shopper can touch it and feel it. \u00a0He can set up his store so that the shopper walks by many products, sees things he might not have come in to see, and, as a result, buys things he didn\u2019t come in to buy.<\/p>\n
Visual merchandising also helps organize the store for the customer. \u00a0There\u2019s nothing more frustrating than walking into a store and not being able to find what you need.<\/p>\n
Visual merchandising helps to define the store\u2019s brand. \u00a0If you walk by a window display at Bergdorf Goodman in New York, what you see is not telling you that you\u2019ll find deep discounts inside.<\/p>\n
Similarly, if you walk into a TJ Maxx, you\u2019ll visually pick up on the cue that they sell name brands at low prices by the way the merchandise is presented.<\/p>\n
Visual merchandise helps create a store experience. \u00a0You want your shopper to feel a certain way about your store. \u00a0If they get the creative vibe, the \u201cclean and neat\u201d vibe, the young and funky vibe then all of those feelings inform the shopper\u2019s store experience, creating something memorable, engaging, and fun.<\/p>\n
Visual merchandising influences and helps the customer see what \u201ccan be\u201d versus what \u201cis.\u201d\u00a0 Customers makes up to 80% of their shopping decisions while they are in the store. By grouping merchandise together to show how items can be used together, or how it can be paired with other items, increases the probability of add-on sales.<\/p>\n
This is a retailer\u2019s time to influence the customer and make more sales. \u00a0More sales means more margin and profit: this is why visual merchandising matters.<\/p>\n\n\t\t\t Candela Citations<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t CC licensed content, Original<\/div>CC licensed content, Shared previously<\/div>