{"id":2283,"date":"2018-03-28T17:31:27","date_gmt":"2018-03-28T17:31:27","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=2283"},"modified":"2024-04-25T03:11:03","modified_gmt":"2024-04-25T03:11:03","slug":"use-of-other-media-elements","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/use-of-other-media-elements\/","title":{"raw":"Other Media Elements","rendered":"Other Media Elements"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objectives<\/h3>\r\n<ul>\r\n \t<li>Evaluate use cases for other miscellaneous media elements<\/li>\r\n<\/ul>\r\n<\/div>\r\nIn <em><a href=\"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-admin\/post.php?post=2274&amp;action=edit\">Types of Sales Promotions in Retail<\/a><\/em>, <em><a href=\"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-admin\/post.php?post=2277&amp;action=edit\">Direct Marketing Tactics in Retail<\/a><\/em> and <em><a href=\"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-admin\/post.php?post=2281&amp;action=edit\">Social Media and the IMC Mix<\/a>\u00a0<\/em>you may have read about a number of promotional tools and how marketers <em>might <\/em>use them as part of Integrated Marketing Communication (IMC). However, you should not infer that these are the best or the only tools that should be considered in any campaign you develop. Instead, the examples we\u2019ve shared are illustrative of how traditional and new media can be leveraged outside and inside the store to help communicate firm, brand and product messages with consumers.\r\n\r\nAgain, you will want to select the best channels for your campaign, given your budget, your strategy and the competitive environment.","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<ul>\n<li>Evaluate use cases for other miscellaneous media elements<\/li>\n<\/ul>\n<\/div>\n<p>In <em><a href=\"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-admin\/post.php?post=2274&amp;action=edit\">Types of Sales Promotions in Retail<\/a><\/em>, <em><a href=\"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-admin\/post.php?post=2277&amp;action=edit\">Direct Marketing Tactics in Retail<\/a><\/em> and <em><a href=\"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-admin\/post.php?post=2281&amp;action=edit\">Social Media and the IMC Mix<\/a>\u00a0<\/em>you may have read about a number of promotional tools and how marketers <em>might <\/em>use them as part of Integrated Marketing Communication (IMC). However, you should not infer that these are the best or the only tools that should be considered in any campaign you develop. Instead, the examples we\u2019ve shared are illustrative of how traditional and new media can be leveraged outside and inside the store to help communicate firm, brand and product messages with consumers.<\/p>\n<p>Again, you will want to select the best channels for your campaign, given your budget, your strategy and the competitive environment.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-2283\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Other Media Elements. <strong>Authored by<\/strong>: Patrick Williams. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":83755,"menu_order":22,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Other Media Elements\",\"author\":\"Patrick Williams\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"2d071558-11e1-4d32-9e7e-1c6e87419fea, 6cbb8f14-fff2-4524-94f0-a28cce366369","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-2283","chapter","type-chapter","status-publish","hentry"],"part":2249,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/2283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/users\/83755"}],"version-history":[{"count":9,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/2283\/revisions"}],"predecessor-version":[{"id":5649,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/2283\/revisions\/5649"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/parts\/2249"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/2283\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/media?parent=2283"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=2283"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/contributor?post=2283"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/license?post=2283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}