{"id":2289,"date":"2018-03-28T17:35:50","date_gmt":"2018-03-28T17:35:50","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=2289"},"modified":"2024-04-25T03:11:40","modified_gmt":"2024-04-25T03:11:40","slug":"why-it-matters-customer-service-strategies","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/why-it-matters-customer-service-strategies\/","title":{"raw":"Why It Matters: Customer Service Strategies","rendered":"Why It Matters: Customer Service Strategies"},"content":{"raw":"<h2>Why learn about customer service strategies?<\/h2>\r\nIn this module you\u2019ll learn why customer service strategies are an integral part of making all aspects of retail operations successful. In fact, customer service is arguably the most important aspect of retail.\r\n\r\nWalmart founder Sam Walton himself once said, \u201cThere is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.\u201d\r\n\r\n<img class=\"size-medium wp-image-5931 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2986\/2018\/03\/06221658\/african-african-american-afro-america-american-asian-1448533-pxhere.com_-300x210.jpg\" alt=\"group of shoppers\" width=\"300\" height=\"210\" \/>\r\n\r\nWalton\u2019s understanding of the importance of developing long-term, mutually beneficial relationships with customers by using critical strategies like profiling customer characteristics and excelling at service was critical in amassing millions of loyal shoppers over the past four decades. (Source: Entrepreneur - <a href=\"https:\/\/www.entrepreneur.com\/article\/197560\" target=\"_blank\" rel=\"noopener\">Sam Walton: Bargain Basement Billionaire<\/a>.)","rendered":"<h2>Why learn about customer service strategies?<\/h2>\n<p>In this module you\u2019ll learn why customer service strategies are an integral part of making all aspects of retail operations successful. In fact, customer service is arguably the most important aspect of retail.<\/p>\n<p>Walmart founder Sam Walton himself once said, \u201cThere is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5931 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2986\/2018\/03\/06221658\/african-african-american-afro-america-american-asian-1448533-pxhere.com_-300x210.jpg\" alt=\"group of shoppers\" width=\"300\" height=\"210\" \/><\/p>\n<p>Walton\u2019s understanding of the importance of developing long-term, mutually beneficial relationships with customers by using critical strategies like profiling customer characteristics and excelling at service was critical in amassing millions of loyal shoppers over the past four decades. (Source: Entrepreneur &#8211; <a href=\"https:\/\/www.entrepreneur.com\/article\/197560\" target=\"_blank\" rel=\"noopener\">Sam Walton: Bargain Basement Billionaire<\/a>.)<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-2289\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Why It Matters: Customer Service Strategies. <strong>Authored by<\/strong>: Wade Hyde. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Diverse people with shopping bags. <strong>Authored by<\/strong>: rawpixel.com. <strong>Provided by<\/strong>:  rawpixel.com. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pxhere.com\/en\/photo\/1448533\">https:\/\/pxhere.com\/en\/photo\/1448533<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":62559,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Why It Matters: Customer Service Strategies\",\"author\":\"Wade Hyde\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Diverse people with shopping bags\",\"author\":\"rawpixel.com\",\"organization\":\" rawpixel.com\",\"url\":\"https:\/\/pxhere.com\/en\/photo\/1448533\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"15b26f46-1eaa-4c16-9051-eab3e2837d92","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-2289","chapter","type-chapter","status-publish","hentry"],"part":2288,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/2289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/users\/62559"}],"version-history":[{"count":7,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/2289\/revisions"}],"predecessor-version":[{"id":5932,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/2289\/revisions\/5932"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/parts\/2288"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/2289\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/media?parent=2289"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=2289"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/contributor?post=2289"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/license?post=2289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}